Samsung Unveils Vision AI Companion: A New Era of AI-Powered Smart Displays

Samsung Introduces Vision AI Companion at IFA 2025

At the Internationale Funkausstellung Berlin (IFA) 2025, Samsung Electronics unveiled its latest innovation in AI-powered displays: Vision AI Companion. This new technology marks a significant step towards integrating advanced artificial intelligence into everyday home entertainment and smart living experiences 1

1

Key Features of Vision AI Companion

Source: Phandroid

Vision AI Companion is designed to transform Samsung TVs and monitors into central hubs for AI-driven interactions. The system utilizes an upgraded Bixby voice assistant to provide more natural and conversational experiences. Users can activate the AI companion by simply pressing the AI button on their remote control 3

3

Some of the notable features include:

1. Contextual Responses: The AI can answer questions about on-screen content, providing visualized and comprehensive responses with related video and image options 1

   1

   .

2. Multi-Agent Support: Integration with Microsoft Copilot and Perplexity AI, allowing access to various AI functions without switching between apps 3

   3

   .

3. Enhanced AI Features: Live Translate for real-time dialogue translation, Generative Wallpaper for custom backgrounds, AI Picture and Sound for automatic adjustments, and AI Gaming Mode for optimized gameplay experiences 4

   4

   .

Samsung's AI Home Vision

Source: Samsung

Vision AI Companion is part of Samsung's broader "AI Home: Future Living, Now" vision, which aims to make AI-enabled homes a reality for everyone. According to Samsung's research, 66% of consumers find the idea of an AI-enabled home appealing, with expectations for streamlined daily tasks and greater control via voice commands 2

2

Impact on Home Entertainment and Smart Living

The introduction of Vision AI Companion reflects the evolving role of TVs in connected homes. By integrating AI into the viewing experience, Samsung is enabling:

1. Personalized recommendations
2. Smarter multi-device interactions
3. Intuitive support for daily life activities

Source: Samsung

Kevin Lee, Executive Vice President at Samsung Electronics, stated, "With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time" 1

1

Related Stories

Samsung Launches Vision AI Companion: Transforming TVs into Conversational AI Hubs

Samsung Unveils Vision AI: Revolutionizing Smart TVs with Advanced AI Features

Samsung pledges AI in every product at CES 2026, from fridges to health monitoring

Samsung Unveils AI-Powered Smart Home Ecosystem at CES 2025

Rollout and Availability

Vision AI Companion will be rolled out as a software update starting in late September 2025. The initial launch will cover Korea, North America, and select European markets, with additional regions to follow 4

4

Future of AI in Samsung Devices

Samsung's commitment to AI extends beyond TVs and monitors. The company aims to bring the Galaxy AI experience to over 400 million devices worldwide by the end of 2025, showcasing its dedication to democratizing AI technology across its product lineup 2

2

As AI continues to reshape home entertainment and smart living, Samsung's Vision AI Companion represents a significant step towards more intuitive, personalized, and integrated AI experiences in everyday life.