Samsung's Bixby Set for AI Overhaul to Compete with Siri and Other AI Assistants

Samsung's Bixby set for AI boost, targeting Siri and other AI assistant

Samsung is gearing up to challenge Google Assistant and Siri with a major upgrade to its virtual assistant, Bixby. The company plans to infuse Bixby with generative AI technology, developed in-house, by later this year. This upgrade promises a significant boost in Bixby's capabilities. While Bixby offers unique features like personalised Bixby Home feeds and object recognition with Bixby Vision, it hasn't quite matched rivals in understanding complex tasks and contextual commands. Generative AI, a powerful type of AI trained on massive data sets, could be the key to solving this. This news comes shortly after Apple unveiled its "Apple Intelligence" suite, which significantly enhanced Siri with features like emotional tones, broader app integration, and even leveraging ChatGPT for complex queries. Samsung's focus on generative AI aligns with its existing "Galaxy AI" initiative, which has already brought AI-powered features like object recognition and photo editing tools to recent Galaxy devices. The upgraded Bixby is expected to launch alongside the One UI 7 update, potentially coinciding with the release of the Galaxy S25 series. Samsung's vision extends beyond smartphones. The company hopes Bixby will seamlessly integrate across its entire product line, from smartwatches and TVs to home appliances. By leveraging generative AI, Samsung aims to create a more natural conversational interface for Bixby, allowing users to interact with their Samsung smart home ecosystem more intuitively. The competition for virtual assistant dominance is fierce, but Samsung's investment in generative AI signifies a serious commitment to bringing Bixby to the forefront. With a more powerful and user-friendly Bixby on the horizon, the virtual assistant landscape could be in for a major shakeup in the latter half of 2024.

Samsung Vs Apple: Bixby's Generative AI upgrade expected to compete with Siri overhaul

Apple's recent innovations in AI for Siri have set a new benchmark, prompting Samsung to announce a significant update for its voice assistant, Bixby. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, revealed to CNBC that Bixby will undergo a transformative upgrade with the integration of generative AI technology. This new iteration of Bixby is anticipated to launch later this year, marking a substantial leap from its initial release with the Galaxy S8 series in 2017. Samsung's planned upgrade aims to bridge the gap between Bixby and its competitors like Google Assistant and Siri. Historically, Bixby has stood out with unique functionalities such as Bixby Home, which personalizes the user's homepage with dynamic updates on weather, reminders, and news, and Bixby Vision, which provides detailed information about scanned objects. Despite these features, Bixby has faced challenges similar to other voice assistants, particularly in understanding contextual commands and executing complex tasks. The upcoming AI enhancements are expected to address these issues, potentially enhancing Bixby's performance significantly. Interestingly, Samsung's announcement follows Apple's introduction of advanced AI features last month under the Apple Intelligence suite. Apple's updates included significant improvements to Siri, such as the ability to execute tasks in third-party apps, engage in more conversational and emotive interactions, and even leverage ChatGPT to tackle more difficult queries. While Roh mentioned that the generative AI technology for Bixby is developed in-house, he did not specify whether it will utilize the Galaxy AI platform. The tech community is keenly awaiting further details on how these advancements will unfold and how they will impact the user experience on Samsung devices. Samsung also recently showcased new AI capabilities at its second Galaxy Unpacked event of the year, highlighting features for the Galaxy Z Fold 6, Galaxy Z Flip 6, and Galaxy Buds 3 series. The enhancements to Bixby align with Samsung's broader strategy to incorporate AI more deeply into its product ecosystem, aiming to offer a more seamless and intelligent user experience. 3.6 Crore Indians visited in a single day choosing us as India's undisputed platform for General Election Results. Explore the latest updates here!

Samsung to revamp voice assistant Bixby with company's LLM for improved AI features: report

Samsung recently launched the Galaxy Z Fold 6 and Galaxy Z Flip 6 with Galaxy AI. As several tech giants, including Google and Apple, are enhancing their voice assistants with new upgrades and advancements, Samsung has confirmed that it will revamp its Bixby with the company's large language model (LLM) for improved AI features. Notably, Google is transitioning from Google Assistant to Gemini, while Apple has recently announced several AI-powered enhancements for Siri. Here's what Samsung's top official said regarding Bixby. "We are going to advance Bixby with application of Gen AI technology," Roh said. Samsung's voice assistant, Bixby, was announced in 2017 with the introduction of the Samsung Galaxy S8. It lets users make calls, send messages, set reminders, and control device settings by speaking. Moreover, its feature, the Bixby Vision, improves user experience, allowing the device's camera to offer information about objects or translate text in real-time. It also supports Quick Commands and much more. A recent report mentioned that the South Korean tech giant will soon upgrade its voice assistant Bixby with ChatGPT-like AI features. However, this is the first official confirmation regarding that. This new upgrade would be a part of the company's push to promote AI features across its range of devices, including smartphones, tablets, and other devices. Samsung has recently launched the Samsung Galaxy Z Fold 6 and Samsung Galaxy Z Flip 6 with Galaxy AI. With Galaxy AI, users get exclusive Samsung AI features, like "Note Assist," which provides translation, summaries, and auto-formatting. Another feature, "Sketch to image," lets users create art pieces by generating image options when they sketch on photos.