Samsung Teases Project Moohan: A Glimpse into the Future of XR

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On Thu, 23 Jan, 12:08 AM UTC

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Samsung offers a brief look at its upcoming XR headset, Project Moohan, at Galaxy Unpacked 2025. The device, developed in collaboration with Google and Qualcomm, promises to revolutionize how we interact with the physical and digital worlds.

Samsung Unveils Project Moohan at Galaxy Unpacked 2025

At the recent Galaxy Unpacked 2025 event, Samsung offered a tantalizing glimpse of its highly anticipated XR (Extended Reality) headset, codenamed Project Moohan. While the reveal was brief, it has sparked considerable interest in the tech community, positioning Samsung as a potential major player in the evolving XR market 14.

Project Moohan: A Collaborative Effort

Project Moohan, which means "Infinity" in Korean, is the result of a collaborative effort between Samsung, Google, and Qualcomm. The device will run on the newly developed Android XR operating system, making it the first in the market to do so 3. This partnership brings together Samsung's hardware expertise, Google's software prowess, and Qualcomm's chip technology, potentially creating a formidable competitor to Apple's Vision Pro 2.

Advanced Features and Capabilities

While specific details remain limited, Samsung has hinted at several cutting-edge features for Project Moohan:

  1. Multimodal AI integration, leveraging Google's Gemini AI assistant 34
  2. Eye and hand tracking capabilities for intuitive control 1
  3. Passthrough technology for mixed reality experiences 3
  4. High-resolution displays, rumored to be 4K microOLED 4
  5. Support for Google Play Store apps and services 1

Potential Impact on the XR Landscape

Project Moohan is poised to make a significant impact on the XR market. Its integration of Android XR could set a new standard for XR devices, potentially unifying the currently fragmented market 1. The device's ability to run Android apps and access the Google Play Store could provide a vast ecosystem of content right from launch 13.

Beyond Headsets: Smart Glasses on the Horizon

In addition to Project Moohan, Samsung has also hinted at the development of smart glasses. These could range from camera-enabled AI glasses similar to Meta's Ray-Ban Smart Glasses to more advanced AR glasses with heads-up displays 24. This multi-pronged approach suggests Samsung's commitment to becoming a major player in the wearable XR space.

Market Positioning and Expectations

While pricing details have not been released, industry speculation suggests that Project Moohan may be positioned as a more affordable alternative to Apple's Vision Pro 4. This could potentially make high-end XR experiences more accessible to a broader consumer base.

Looking Ahead

Samsung has promised more details about Project Moohan later this year, with a potential full reveal expected at Google's I/O developer conference or Samsung's summer Unpacked event 2. As the XR market continues to evolve rapidly, Project Moohan represents a significant step forward in the integration of AI, mixed reality, and mobile computing technologies.

With its strong partnerships and innovative approach, Samsung's entry into the XR market with Project Moohan could mark a new chapter in how we interact with digital content and the world around us.

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