Samsung Unveils AI-Powered Smart TV Lineup with Vision AI Technology

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On Thu, 1 May, 4:03 PM UTC

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Samsung launches its 2025 range of AI-integrated smart TVs in India, featuring Vision AI technology that offers intelligent features and personalized viewing experiences.

Samsung Introduces Vision AI-Powered Smart TVs

Samsung, India's largest consumer electronics brand, has unveiled its 2025 lineup of premium smart TVs featuring advanced AI technology 123. The new range includes Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame models, all equipped with Samsung's revolutionary Vision AI technology 12.

Vision AI: Transforming the Viewing Experience

At the core of this launch is Samsung Vision AI, a cutting-edge technology framework that aims to deliver an unparalleled home entertainment experience 2. Vision AI transforms televisions from passive devices into intelligent, adaptive hubs that respond to user behavior and environmental conditions 23.

Key features of Vision AI include:

  1. Universal Gesture Control: Allows users to navigate their TV using simple hand movements, eliminating the need for a remote 23.
  2. AI Upscaling Pro: Enhances lower-resolution content to near-8K quality 2.
  3. Generative Wallpaper: Creates personalized 4K artwork for idle screens 23.
  4. Multi-Device Connectivity: Provides real-time home status updates and energy monitoring 2.
  5. Pet and Family Care Mode: Detects unusual activities of pets or family members and adjusts home settings accordingly 23.

Flagship Model: Neo QLED 8K QN950F

The flagship Neo QLED 8K QN950F showcases Samsung's most advanced TV technology 2:

  • Powered by the NQ8 AI Gen3 Processor with 768 AI neural networks 2.
  • 8K AI Upscaling Pro for enhanced picture quality 2.
  • Glare-Free technology for distraction-free viewing 2.
  • Q-Symphony and Dolby Atmos for immersive audio 2.
  • Ultra-fast 240Hz refresh rate for smooth motion 2.

Pricing and Availability

The 2025 Samsung smart TV lineup will be available for pre-order from May 7 across various platforms 3. Pricing starts at:

  • Neo QLED 8K: Rs. 2,72,990
  • Neo QLED 4K: Rs. 89,990
  • OLED: Rs. 1,54,990
  • QLED: Rs. 49,490
  • The Frame: Rs. 63,990 3

Market Impact and Future Outlook

Samsung's TV sales crossed the Rs 10,000 crore mark in 2024, and the company aims for double-digit growth in 2025 4. The focus on premium, larger screen sizes and AI technology is expected to drive this growth 4. Samsung aspires to capture one-third of the Indian TV market, leveraging the growing demand for premium segments (55 inches and above) 4.

Industry analysts predict modest single-digit growth for the overall TV market in 2025, with Samsung poised to outpace market growth 45. The trend towards premiumization is expected to continue, with the Rs 40,000-70,000 price range becoming a key segment for most brands 5.

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