Samsung Unveils AI-Powered Smart TV Lineup with Vision AI Technology

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Samsung launches its 2025 range of AI-integrated smart TVs in India, featuring Vision AI technology that offers intelligent features and personalized viewing experiences.

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Samsung Introduces Vision AI-Powered Smart TVs

Samsung, India's largest consumer electronics brand, has unveiled its 2025 lineup of premium smart TVs featuring advanced AI technology

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. The new range includes Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame models, all equipped with Samsung's revolutionary Vision AI technology

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Vision AI: Transforming the Viewing Experience

At the core of this launch is Samsung Vision AI, a cutting-edge technology framework that aims to deliver an unparalleled home entertainment experience

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. Vision AI transforms televisions from passive devices into intelligent, adaptive hubs that respond to user behavior and environmental conditions

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Key features of Vision AI include:

  1. Universal Gesture Control: Allows users to navigate their TV using simple hand movements, eliminating the need for a remote

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  2. AI Upscaling Pro: Enhances lower-resolution content to near-8K quality

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  3. Generative Wallpaper: Creates personalized 4K artwork for idle screens

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  4. Multi-Device Connectivity: Provides real-time home status updates and energy monitoring

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  5. Pet and Family Care Mode: Detects unusual activities of pets or family members and adjusts home settings accordingly

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Flagship Model: Neo QLED 8K QN950F

The flagship Neo QLED 8K QN950F showcases Samsung's most advanced TV technology

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  • Powered by the NQ8 AI Gen3 Processor with 768 AI neural networks

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  • 8K AI Upscaling Pro for enhanced picture quality

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  • Glare-Free technology for distraction-free viewing

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  • Q-Symphony and Dolby Atmos for immersive audio

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  • Ultra-fast 240Hz refresh rate for smooth motion

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Pricing and Availability

The 2025 Samsung smart TV lineup will be available for pre-order from May 7 across various platforms

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. Pricing starts at:

  • Neo QLED 8K: Rs. 2,72,990
  • Neo QLED 4K: Rs. 89,990
  • OLED: Rs. 1,54,990
  • QLED: Rs. 49,490
  • The Frame: Rs. 63,990

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Market Impact and Future Outlook

Samsung's TV sales crossed the Rs 10,000 crore mark in 2024, and the company aims for double-digit growth in 2025

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. The focus on premium, larger screen sizes and AI technology is expected to drive this growth

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. Samsung aspires to capture one-third of the Indian TV market, leveraging the growing demand for premium segments (55 inches and above)

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Industry analysts predict modest single-digit growth for the overall TV market in 2025, with Samsung poised to outpace market growth

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. The trend towards premiumization is expected to continue, with the Rs 40,000-70,000 price range becoming a key segment for most brands

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