Spotify expands AI Prompted Playlists to UK, Ireland, Australia and Sweden for Premium users

Spotify rolls out AI-powered Prompted Playlists to the U.K. and other markets

After initially testing its AI-powered "Prompted Playlists" feature in New Zealand and recently launching in the U.S. and Canada, Spotify announced on Monday that it's rolling out the tool to Premium subscribers in the U.K., Ireland, Australia, and Sweden. Prompted Playlists allows users to create custom playlists by simply describing what they want to listen to in their own words. Instead of searching for individual songs or artists, users can describe the vibe, scenario, or inspiration they want, and Spotify will take care of the rest. To access the feature, users tap "Create" and then select "Prompted Playlist," then enter any prompt in English. The feature is designed to interpret themes including moods, aesthetics, and even memories. Prompts can be as broad or specific as the user wants, referencing musical eras, genres, activities, lyrics, instruments, or even requesting a playlist inspired by a TV show, movie, or personal milestone. Users can also specify whether they want the playlist to include mostly new music or just music from their library in the prompt. Once a prompt is submitted, Spotify's AI generates a customized playlist tailored to the request. The system draws on the user's listening history and incorporates current music and cultural trends. Plus, each song comes with a short explanation that offers insight into why it was chosen for that particular playlist. Users can refine their playlists by adjusting their prompts or starting over. For those whose musical tastes constantly evolve, playlists can be scheduled to automatically refresh on a daily or weekly basis. Since this is still in beta, Spotify noted that there might be changes as the company gets feedback, and that there are currently usage limits in place. Some users have reported hitting limits after roughly 20 or 30 prompts. Spotify has recently expanded AI features throughout its platform, including Page Match, which lets users scan a physical book page to jump to the corresponding spot in the audiobook, and About This Song. The platform also updated its song lyrics feature to provide global translations and offline access. Last week, SeatGeek partnered with Spotify to help listeners easily find ticket links for concerts on an artist's page or upcoming tour dates within the app. Internally, the company has implemented AI throughout its workflows, with co-CEO Gustav Söderström saying earlier this month that Spotify's best developers haven't written a line of code since December, thanks to AI. Spotify is also expanding its audiobook business by venturing into physical book sales. Soon, users in the U.S. and U.K. will be able to buy physical copies directly from the app.

Spotify expands "Prompted Playlist" feature to UK, Ireland, and Australia

Spotify announced the expansion of its AI-powered "Prompted Playlist" feature to Premium subscribers in the U.K., Ireland, Australia, and Sweden on Monday. The tool, previously tested in New Zealand and launched in the U.S. and Canada, allows users to generate custom playlists by describing specific moods, aesthetics, or themes. Access requires tapping "Create," selecting "Prompted Playlist," and entering an English-language prompt. The feature interprets requests ranging from musical genres to inspirations drawn from TV shows or movies. Users can specify within the prompt whether the generated playlist should prioritize new music or restrict selections to tracks already present in their listening library. Spotify's AI system constructs these playlists by analyzing the user's personal listening history and integrating current music and cultural trends. Each song included in a generated playlist receives a short explanation offering insight into why the track was selected for that specific request. Users retain control over the output and can refine playlists by adjusting their prompts or starting over completely. Video: Spotify For users with evolving musical tastes, Spotify allows generated playlists to be scheduled for automatic refreshing on a daily or weekly basis. The feature remains in beta status, and the company notes that usage limits are currently in place. Some users have reported encountering these limits after approximately 20 to 30 prompts. Spotify has indicated that the tool may undergo changes based on user feedback as the beta continues. The company is rolling out this feature alongside other AI-driven tools across the platform. One such recent addition is Page Match, a feature designed to bridge physical and digital media consumption. Page Match allows users to scan a physical book page to jump directly to the corresponding spot in the audiobook version. Additionally, Spotify updated its song lyrics feature to include global translations and offline access capabilities. These updates reflect a broader strategy to integrate AI into various user workflows and content interactions within the application. Spotify has also formed new partnerships to expand utility within the app. Last week, the company announced a collaboration with SeatGeek. This partnership enables listeners to find ticket links for concerts directly on an artist's page and view upcoming tour dates within the Spotify app. Internally, Spotify has implemented AI across its engineering workflows. Co-CEO Gustav Söderström stated earlier this month that the company's best developers have not written a line of code since December due to the integration of AI tools. Beyond audio streaming, Spotify is expanding its audiobook business by venturing into physical book sales. The company confirmed that users in the U.S. and U.K. will soon be able to buy physical copies of books directly from the app. This move signals a diversification of commerce options available to the platform's user base. Spotify continues to leverage AI to enhance user experience and broaden its service offerings across markets.