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[1]
You DO see Win 11 as an AI PC opportunity, say Dell, Intel
Time to 'reimagine' it as a gateway, a gateway to inner peace, er, sales With three months to go until Microsoft ends support for Windows 10, Dell and Intel want to convince corporate buyers that upgrading their PC fleet is a virtue and not a necessity. In a specially drafted "Windows 11 & AI PC Readiness Report" [PDF], the two vendors argue that businesses should see this as not just an operating system upgrade, but a not-to-be-missed opportunity to ready themselves for the dubious benefits of AI. "While it could be easy to think it's a simple OS update, we see it as an opportunity for businesses to reimagine how PCs and IT infrastructure can help create greater productivity, collaboration, and increased security," writes Dell UK's Client Solutions Group senior director, Louise Quennell, in a foreword to the report. And how can they do this? By prioritizing AI-ready PCs in their refresh cycle, of course. Intel technical sales specialist Jimmy Wai goes further, hailing the "profound significance" of this refresh cycle as "the gateway to the next generation of computing." "We're seeing strong recognition of this shift among your fellow UK IT decision makers (ITDMs), who understand that AI-capable hardware is essential for their future operations. We can see that you view the Windows 10 End-of-Service deadline as a prime opportunity to refresh PC fleets with AI-ready machines," he says. But market intelligence firm Context told The Register last month that demand for AI PCs is "pretty slow," despite a big push from the major brands, due to a combination of reasons. "The biggest issue is still the lack of a killer app or software that justifies the investment," said Marie-Christine Pygott, Context senior analyst for Personal Systems. "Linked to that is the fact that the commercial segment in particular is still figuring out what AI overall can do for them, what apps are relevant, how exactly they can benefit but also what they are actually allowed to use when it comes to security, so it is still pretty early days for the whole AI topic." It might also have something to do with the fact that PC makers expect to charge a premium price for AI-ready systems, something that Gartner analyst Ranjit Atwal said may have to give if they want buyers to bite. Dell and Intel's report contains figures from a survey of 1,000 IT decision makers conducted by Focaldata. It finds, unsurprisingly, with Windows 10 support ending on October 14, that 80 percent of UK businesses are switching to Windows 11, although there are some barriers to migration. These include concerns over software and hardware compatibility and the potential for disruption to business processes. In fact, some businesses see buying AI PCs as too risky at present, because there is no AI standard for software to work, as Directions on Microsoft highlighted last year. Compatibility concerns stem from Microsoft's hardware requirements for Windows 11, which mean that many Windows 10 systems that may have been deployed only a few years ago will not be capable of being upgraded to the new code. It may also have something to do with uncertainty over what exactly makes an AI PC; Intel's definition is simply a system with a CPU, GPU and an NPU (neural processing unit). However, Microsoft came up with its own definition of "Copilot+ PC" to describe Windows systems with an NPU capable of 40 TOPS or more, which is one measure of AI processing performance. Dell and Intel's report says that 62 percent of respondents are more likely to choose a Copilot+ Al PC, while 21 percent would opt for a "regular" AI PC, and 12 percent are unsure. To follow this up, 64 percent of respondents felt it was either critical or very critical for their organization to ensure that new PCs are powerful enough to run Al applications effectively - which perhaps explains why many are not rushing to buy just yet. The report also claims that advanced security features and greater employee productivity are the top benefits of Windows 11 and its support for AI applications. Ironically, however, a study published last year by none other than Intel found that workers using PCs with built-in AI services are less productive than those using traditional hardware. Despite that, the latest report states that Windows 11 and AI PCs can be "a differentiator in today's AI-driven world," and organizations that embrace AI "will gain a significant edge in productivity," while those that delay risk falling behind. But as we have noted before, the chances are everyone will end up using an AI PC sooner or later, because you won't be able to buy any computer that isn't AI-enabled before long. Recent forecasts estimate that these systems may account for 43 percent of PCs sold this year, and make up the bulk of the market in 2026. That doesn't stop Dell and Intel from giving it the hard sell: "The question isn't about whether your organization will make this transition but whether you'll do so as a leader," the report concludes, adding that the pair offer comprehensive support to help your biz make its transition, including expert guidance, flexible financing options and sundry other resources. ®
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Windows 11 migration could be the perfect time to get an AI PC
Advanced security and boosted productivity are especially attractive New research on Windows 11 and AI PC Readiness says the timing couldn't be more perfect - Windows 10 end of life has coincided with a surge of AI PCs available on the market, making now the perfect time to upgrade for two reasons. The study from Dell found with 80% of UK businesses migrating or having already migrated to Windows 11, they're seeing it as a strategic opportunity to adopt AI-ready PCs rather than just a simple OS update. Nearly three-quarters (71%) of IT decision-makers agree they've been presented with an opportunity to upgrade to more powerful AI PCs at the same time. Nearly half agreed AI PCs bring advanced security features (47%) and greater employee productivity (44%), with around two-thirds (64%) considering AI-capable hardware critical for future operations. Those additional security features are much-needed, too, with a similar number (46%) citing security breaches as the main driver for refreshing PC fleets - more than the number of businesses refreshing due to the Windows 10 EOS (42%). However, some factors continue to hold businesses back, and they're the same ones we see time and time again. Software compatibility (45%) was the most frequently cited concern, with many also concerned about hardware compatibility (34%) and operational disruption (32%). That leaves 20% of the businesses surveyed not yet having started transitioning, even though the deadline is now less than four months away. "Adding the context of the Windows 11 transition means the AI PC isn't just a new product to sell; it is a gateway to higher-value services like strategic deployment, security hardening and workflow integration," Dell UK Channel and Distribution Lead Ian Heath explained. Looking ahead, it's clear that AI PCs are gaining in popularity. Three in five (62%) IT decision-makers would choose a Copilot+ PC over a regular one, based on the promises of longer battery life, better performance, local AI processing and integrated productivity tools.
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As Windows 10 support nears its end, Dell and Intel push for AI-ready PCs during the Windows 11 transition, despite slow market adoption and concerns over compatibility and necessity.
As Microsoft's support for Windows 10 approaches its end on October 14, 2025, tech giants Dell and Intel are seizing the moment to promote AI-ready PCs as part of the Windows 11 transition. A new report by these companies suggests that businesses should view this not merely as an operating system upgrade, but as a strategic opportunity to embrace AI technology 1.
Source: TechRadar
Dell UK's Client Solutions Group senior director, Louise Quennell, emphasizes the potential for increased productivity, collaboration, and security through the adoption of AI-ready PCs. Intel's technical sales specialist, Jimmy Wai, goes further, describing this refresh cycle as "the gateway to the next generation of computing" 1.
A survey conducted by Focaldata for Dell and Intel reveals that 80% of UK businesses are switching to Windows 11. The report also indicates that 62% of respondents are more likely to choose a Copilot+ AI PC, while 21% would opt for a "regular" AI PC 1.
Despite the push from major brands, market intelligence firm Context reports that demand for AI PCs is "pretty slow." Marie-Christine Pygott, a senior analyst at Context, attributes this to the lack of a killer app and uncertainty about AI's benefits in the commercial sector 1.
Businesses face several concerns regarding the transition:
The Dell and Intel report highlights advanced security features and greater employee productivity as the top benefits of Windows 11 and its AI capabilities. However, a previous study by Intel found that workers using PCs with built-in AI services were less productive than those using traditional hardware 1.
Source: The Register
Despite current hesitations, forecasts suggest that AI PCs may account for 43% of PCs sold in 2025, potentially dominating the market by 2026. This indicates that the adoption of AI-enabled computers may be inevitable as they become increasingly prevalent in the market 1.
A separate study by Dell found that nearly half of IT decision-makers agree that AI PCs bring advanced security features (47%) and greater employee productivity (44%). Interestingly, 46% of businesses cited security breaches as the main driver for refreshing PC fleets, surpassing the number refreshing due to Windows 10 end-of-support (42%) 2.
As the deadline for Windows 10 support approaches, 20% of surveyed businesses have yet to start the transition. The industry push for AI PCs continues, with Dell UK Channel and Distribution Lead Ian Heath stating, "Adding the context of the Windows 11 transition means the AI PC isn't just a new product to sell; it is a gateway to higher-value services like strategic deployment, security hardening and workflow integration" 2.
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