X Doubles Premium+ Subscription Price Following Grok-3 AI Release

X nearly doubles the price of Premium+ plan after Grok-3 AI update

Despite going from $22/month to $40/month, it still doesn't grant full access to the AI chatbot's features. Yesterday, xAI launched the new Grok-3 AI model and locked it behind a paywall, making it only available to Premium+ subscribers on Elon Musk's social media platform X and those who hop on the newly available SuperGrok subscription tier. According to Neowin, X has updated the price for Premium+ following the release of Grok-3. The monthly cost of Premium+ for X has roughly doubled, up from $22/month to $40/month. What's interesting is that Premium+ doesn't even grant full access to all the AI features in Grok, yet the company is using it to justify the price bump. For all the features, you'll need to switch to the SuperGrok tier when it releases, which will either cost $40/month or $50/month. This is the second time that X has increased the price of its subscriptions in such a short time. The last price bump was on December 21, 2024.

X doubles its Premium+ plan prices after xAI releases Grok 3 | TechCrunch

Hours after Elon Musk's AI company, xAI released the latest version of its AI model, Grok 3, X has significantly hiked the price for its top Premium+ subscription plan, which gives users access to the latest model, to almost $50 per month. On the support page that lists X's premium plans, the monthly subscription price for Premium+ in the U.S. has been updated to $50, and the yearly price to $350. This is the second time X is raising the price for the Premium+ plan in the past couple of months. In December, the company hiked the subscription amount to $22 per month from $16 per month. If we go by any of the listed prices, the new plan will cost Premium+ subscribers more than double what they currently pay. xAI is putting some of Grok 3's features behind a separate SuperGrok plan available through the Grok app. So only some features like "deep search" and "reasoning" will be available to Premium+ plan users. It's worth noting that the pricing is not consistent on X: When this reporter tried to sign up for the Premium+ plan, X showed that it would cost $39.83 per month ($477.95 annually), though the final check-out page said it would cost $395 for a year. Also, while X's support page says a monthly subscription costs $50, the sign-up page lists a $48.40 per month price, and the check-out page is charging $40 a month.

X Premium+ tier is nearly twice as pricey now, thanks to Grok-3 AI

Less than a day after announcing the Grok-3 AI model, Elon Musk-led X has hiked the price of a subscription tier that opens the doors for xAI's next-gen AI chatbot. Access to the new Grok-3 model is available for only X Premium+ subscribers, and folks who pay for the new SuperGrok standalone subscription. As of the first week of February, the Premium+ tier started at $22 per month, or $299 for the annual plan. Following the Grok-3 launch, the monthly plan is now listed at $40, while the yearly plan will now cost $396 per account. Recommended Videos Interestingly, the US appears to be the only market where the subscription prices have gone up. This would be the second surge in the pricing of Premium+ subscription in quick succession. In December, the same subscription package went up from $16 to $22 per month. The ask for the X's Basic and Premium subscription bundles remains unchanged. The mark-up for the Premium+ tier, however, is not entirely unexpected, considering some of the AI features that Grok-3 has to offer. Please enable Javascript to view this content The most notable among them are DeepSearch and BigThink. The former pulls essentially the same trick as Deep Research does for Google Gemini, OpenAI, and Perplexity. Yes, all three companies are using the same name for their respective offerings. For the best of X, Grok-3 is a must DeepSearch (or Research) is an agentic feature, which means it deputes the AI chatbot to act more like an assistant for searching, sorting, and compiling all the information you need in the form of a comprehensive report, complete with citations. A query like this takes considerably higher amount of time than an average chatbot interaction, but more importantly, it's a lot more compute intensive. AI will now take your money. Thanks! It's no surprise that when OpenAI originally launched Deep Research, it locked it behind a $200/month ChatGPT Pro subscription plan. OpenAI will eventually roll out Deep Research within the $20 ChatGPT Plus bundle, as well. Google, on the other hand, has kept it exclusive to Gemini Advanced, which is available with a $20 monthly subscription. Perplexity offers a limited number of free Deep Research queries per day, but if you intend to use it frequently, you will need to part ways with a minimum $20 per month for a premium subscription. As far as Grok-3 goes, it will be the most expensive mainstream AI product on the market to offer a DeepSearch capability. X says the Premium+ subscription will also offer enhanced image generation bandwidth. The proposition of forking double the amount what rivals are asking is certainly a bit too much. But if it comes as any consolation, Grok-3 has outpaced the likes of OpenAI, Google, Claude, and DeepSeek's AI models, as per benchmarks shared by the company. Moreover, a Premium+ subscription also offers social media benefits such as a blue verified checkmark, creator earnings, revenue sharing with ad placement, longer posts, higher video upload limit, and an ad-free experience.

X Premium+ subscription doubled, though company is confused

We reported yesterday the launch of the Grok 3 chatbot, which is only available if you have an X Premium+ subscription. That cost $22/month at the time, but that's now been more than doubled to $50/month - though X seems a little confused about its own prices ... X owner Elon Musk claims Grok 3 is the "smartest AI on Earth," as competition continues to increase. OpenAI is planning to launch its most powerful model yet, GPT-4.5m within the next few weeks. Access to the latest Grok model is limited to X Premium+ subscribers, and Musk appears to think they are willing to pay a lot more for it. TechCrunch spotted the immediate price increase. Hours after Elon Musk's AI company, xAI released the latest version of its AI model, Grok 3, X has significantly hiked the price for its top Premium+ subscription plan, which gives users access to the latest model, to almost $50 per month [...] This is the second time X is raising the price for the Premium+ plan in the past couple of months. In December, the company hiked the subscription amount to $22 per month from $16 per month. If we go by any of the listed prices, the new plan will cost Premium+ subscribers more than double what they currently pay. Even then, you won't get access to all of Grok 3's features - some of them require a standalone SuperGrok plan. However, the site's Ivan Mehta notes that X seems confused about its own pricing. When this reporter tried to sign up for the Premium+ plan, X showed that it would cost $39.83 per month ($477.95 annually), though the final check-out page said it would cost $395 for a year. Also, while X's support page says a monthly subscription costs $50, the sign-up page lists a $48.40 per month price, and the check-out page is charging $40 a month. So, er, you'll pay more; how much more appears to be something of a lucky dip. Maybe the company should have a smart AI look into it.

X Doubles Prices of Top Subscription Plan | PYMNTS.com

Social platform X reportedly doubled or nearly doubled the prices of its top subscription plan, Premium+, in different markets. The Elon Musk-owned company increased the monthly price of Premium+ in the United States from $22 to $40, in the United Kingdom from 17 pounds to 35 pounds, and in European countries from 21 euros to 38 euros, TechCrunch reported Wednesday (Feb. 19). The pricing is not consistent, as there were different prices on a support page and the checkout page, per the report. The price increases at X came hours after xAI, which is also owned by Musk, released Grok 3, the latest version of its AI model, according to the report. A Premium+ subscription offers access to that AI model. An X help center page about premium subscriptions said the Premium+ price increased Tuesday (Feb. 18), with prices varying by location, applicable taxes and payment method fees. Premium+ includes the features of the other subscription tiers, plus additional ones like higher limits on Grok, no ads anywhere on X, largest reply prioritization, Radar Search and Articles, the page said.