YouTube brings conversational AI to smart TVs as living room viewing dominates platform use
YouTube is testing its Gemini-powered conversational AI tool on smart TVs, gaming consoles, and streaming devices. The Ask button, previously available only on mobile and web, now allows TV viewers to ask questions about videos using their remote's microphone without leaving the playback screen. This expansion comes as TV has become the primary way Americans watch YouTube, accounting for 12.4% of total television audience time.