India enforces three-hour deepfake takedown as new IT rules test global platforms
India has introduced sweeping amendments to its IT Rules requiring social media platforms to remove deepfakes and AI-generated content within three hours, down from 36. The new regulations, effective February 20, mandate labeling of all synthetic content and deploy automated detection tools. With over 1 billion internet users, India's move could reshape global content moderation practices, though digital rights groups warn the compressed timelines may trigger automated censorship and eliminate meaningful human review.