Apple scales back AI health coach project as Eddy Cue pushes for faster innovation
Apple has wound down Project Mulberry, its ambitious AI-powered health coach initiative, following a leadership shift that placed services chief Eddy Cue over the health division. Instead of launching a comprehensive Health+ service, Apple will release individual features over time within its Health app as it rethinks its approach to competing with Oura, Whoop, and OpenAI's ChatGPT Health.