ACTU's AI Content Payment Agreement Claim Sparks Debate in Australian Creative Industry

ACTU claims of agreement with tech firms over training AI dismissed by creative peak bodies

CEO of Australian Recording Industry Association says tech companies should simply comply with existing copyright law The Australian Council of Trade Unions claims that it has reached a "breakthrough" agreement with the tech sector on a model for payment for using creative content in training AI has triggered alarm among bodies representing creative professionals. Speaking on the sidelines of the economic reform roundtable, the secretary of the ACTU, Sally McManus, said "there was discussion with the Tech Council and ACTU about wanting to address the issue of paying creatives, journalists and academics for their data (and) their creative work that they do". "That's quite a significant shift, and it's one we really welcome." McManus said tech companies were already "rushing ahead" in their exploitation of content to train large language models. "They'll be crawling all your data. And people whose livelihoods depend on their creative output deserve not to have that stolen from them," she said. "And so we're committed to doing everything we can to address that. It was, I think, a big thing for the Tech Council to step up and say, 'This is something we're prepared to work on with you'." But the CEO of the Tech Council, Damian Kassagbi, played down the significance of the roundtable discussions. "We are hopeful we can find a path forward on copyright that allows AI training to take place in Australia while also including appropriate protections for creators that make a living from their work," Kassagbi said in a statement. "What that path looks like has not been determined or agreed." Industry groups representing the creative professions are opposed to watering down existing rules governing the fair use of original content. The CEO of the Australian Recording Industry Association, Annabelle Heard, said any talk of an "agreement" was misplaced as tech companies should simply comply with existing copyright law. Heard rejected any suggestion that AI firms should be given an exception to fair use rules to allow them to mine original Australian content to train their large language models - a prospect raised in a recent Productivity Commission report. "Without knowing the details of what they have discussed, it's unclear this is going to end up in a better situation for copyright owners. Certainly, we are interested in how you can come to an agreement without copyright holders at the table," she said. In a joint statement, the Australian Society of Authors and the Copyright Agency said "responsible AI development must operate within the boundaries of copyright law". "Innovation should be supported through licensed access - not through the unauthorised access of copyright content for the training of large language models." A News Corp Australia spokesperson said the copyright act was "a strong framework that requires no change".

Big tech and unions' 'breakthrough' on paying for AI content

Gift 5 articles to anyone you choose each month when you subscribe. Unions say technology companies have agreed to develop a model to pay for copyrighted material used in artificial intelligence in a major shift reached at the Albanese government's productivity roundtable. ACTU secretary Sally McManus said the Tech Council of Australia, whose chairman Scott Farquhar spoke in the AI talks on Wednesday and previously wanted to relax copyright laws, had opened a dialogue with union leaders on how AI could pay media and creatives for content.