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On Mon, 21 Apr, 4:01 PM UTC
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Airtel Enhances AI-Powered Spam Detection with Vernacular Alerts and International Call Scanning
Bharti Airtel on Monday announced two key upgrades to its AI-powered spam detection system, aimed at further curbing the rising menace of unwanted communication. The enhancements include spam alerts in regional Indian languages and expanded coverage to detect spam originating from international networks. Also Read: Airtel Launches AI-Powered Network Solution for Spam Detection Customers will now receive real-time spam alerts for calls and SMS in ten Indian languages -- Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam, Telugu, Punjabi and Urdu. The feature is currently available to Android users, with plans for wider rollout in the future. In response to a growing trend of spammers using overseas networks to bypass domestic filters, Airtel's AI system will now also screen calls and messages from international numbers. The company cited a 12 percent increase in spam calls from foreign sources over the last six months. Also Read: Spam, UCC Messages Find Their Way to Users Through RCS and OTT Apps? "After carefully analysing customer feedback, we have enhanced our solutions to better serve the linguistic diversity of India," said the Director - Marketing and CEO - Connected Homes, Bharti Airtel. "Additionally, with the growing volume of SPAM traffic shifting to foreign networks, we have decided to expand our AI-powered tool to scan all SMS messages and phone calls originating from international numbers. Our dedicated team of engineers and data scientists will continue to refine and enhance our offerings, ensuring we stay ahead of any and all emerging threats." Since its launch in September 2024, Airtel's industry-first spam detection system has flagged over 27.5 billion spam calls -- equivalent to roughly 1,560 calls per second. The company claims a 16 percent reduction in spam call volumes among its user base since deployment. Also Read: Airtel Says Flagged 8 Billion Spam Calls with AI Solution The new features will be automatically enabled for all Airtel customers at no additional cost, requiring no manual activation or service request.
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Airtel enhances AI Spam Detection with vernacular language support, International spam filtering
Bharti Airtel has announced further upgrades to its AI-powered spam detection tool, following its initial launch in September 2024. The company revealed that its existing system has flagged over 27.5 billion calls as spam for its customers. The latest enhancements focus on providing users with spam alerts in their preferred Indian languages and extending protection against spam originating from international networks. Recognizing the diverse linguistic landscape of India, Airtel will now offer spam alerts for both calls and SMS messages in nine vernacular languages. These initial languages include Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam, Urdu, and Telugu, with plans for future expansion. This feature aims to improve the clarity and accessibility of spam notifications for a wider user base. It is currently available to customers using Android devices. In response to a noted increase in spam calls originating from international networks, Airtel's upgraded AI tool will now screen and alert users to such communications. The company observed a 12% rise in overseas spam calls in the past six months, indicating a shift in tactics by spammers seeking to circumvent domestic spam filters. Airtel anticipates that this new capability will effectively address this growing challenge. The enhanced AI-driven spam solution will provide notifications in a total of ten Indian languages, encompassing both domestic and international spam. Airtel emphasizes that these upgraded features will be automatically activated for all its customers at no additional cost, eliminating the need for any service requests. Airtel's initial AI-powered anti-spam tool, launched in September 2024, has reportedly provided significant relief to its users. The company states that it has identified 27.5 billion spam calls since its inception, averaging approximately 1560 spam calls per second. Furthermore, Airtel reports a 16% decrease in spam calls experienced by its customers since the tool's original launch. Commenting on the initiative, Siddharth Sharma, Director Marketing and CEO Connected Homes, Bharti Airtel, said:
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Bharti Airtel upgrades its AI-powered spam detection system with multilingual alerts and international call screening, aiming to combat the growing menace of unwanted communication across India.
Bharti Airtel, one of India's leading telecom operators, has announced significant enhancements to its AI-powered spam detection system. The upgrades, focusing on linguistic diversity and international call screening, aim to fortify defenses against the persistent issue of unwanted communication 12.
Recognizing India's linguistic diversity, Airtel has introduced spam alerts in ten Indian languages. The supported languages include Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam, Telugu, Punjabi, and Urdu 1. This feature is currently available to Android users, with plans for broader implementation in the future 2.
In response to a growing trend of spam originating from overseas networks, Airtel has expanded its AI system to screen calls and messages from international numbers. The company reported a 12% increase in spam calls from foreign sources over the past six months, highlighting the need for this enhancement 12.
Since its launch in September 2024, Airtel's spam detection system has made a significant impact:
Airtel emphasizes that these new features will be automatically enabled for all customers at no additional cost, requiring no manual activation or service request 12.
Siddharth Sharma, Director - Marketing and CEO - Connected Homes at Bharti Airtel, stated, "After carefully analysing customer feedback, we have enhanced our solutions to better serve the linguistic diversity of India. Additionally, with the growing volume of SPAM traffic shifting to foreign networks, we have decided to expand our AI-powered tool to scan all SMS messages and phone calls originating from international numbers" 1.
Airtel's team of engineers and data scientists will continue to refine and enhance their offerings, aiming to stay ahead of emerging threats in the spam landscape 1. The company's proactive approach to combating spam demonstrates its commitment to improving user experience and leveraging AI technology in practical, customer-centric ways.
Vodafone Idea and Airtel introduce AI-powered solutions to detect and flag spam calls and messages, significantly improving user safety and experience in the Indian telecom sector.
6 Sources
6 Sources
Bharti Airtel, one of India's leading telecom operators, has introduced an innovative AI-powered solution to tackle the persistent issue of spam calls and messages. This groundbreaking technology aims to enhance user experience by effectively blocking unwanted communications.
13 Sources
13 Sources
Truecaller introduces real-time caller ID and automatic spam call blocking for iOS users, leveraging Apple's new Live Caller ID Lookup API to enhance privacy and functionality.
4 Sources
4 Sources
Google is reportedly working on improving its Phone app with advanced scam detection features, potentially leveraging AI technology like Gemini Nano to combat spam calls on Pixel devices.
2 Sources
2 Sources
Google is rolling out new AI-powered features for its Messages app, including enhanced scam detection, sensitive content warnings, and improved spam protection, aiming to boost user safety and privacy.
4 Sources
4 Sources
