Apple Explores AI Partnerships with OpenAI and Anthropic to Enhance Siri's Capabilities
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2 Sources
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Apple Teams Up with OpenAI & Anthropic PBC to Challenge Samsung's AI Dominance
Apple to Outsource Third-Party AI Models for Siri, Apple AI Lacks Innovation Apple Intelligence was launched for iPhones in October 2024, significantly enhancing Siri's capabilities in natural language processing, contextual awareness, and handling complex requests. Initially, Apple's virtual assistant was expected to receive an AI-enabled upgrade. However, the company has faced challenges in keeping pace with advancements in the AI sector. To address this, Apple is now seeking third-party models to improve Siri, in order to compete with brands like Samsung, which have already established mature ecosystems for smartphone users. According to Mark Gurman, Apple is exploring partnerships with companies such as Anthropic PBC and OpenAI to enhance Siri's functionalities. Discussions are already underway to utilize their large language models for Siri. Apple has also requested that Anthropic and OpenAI develop versions of their models that can be tested on Apple's cloud infrastructure. Additionally, OpenAI is already supporting several important AI features on the iPhone.
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Apple may ditch in-house AI model for Siri, in talks with OpenAI and Anthropic
Apple already allows Siri to use ChatGPT to answer some web-based questions. Apple has reportedly talked with OpenAI and Anthropic about using their AI models, ChatGPT and Claude, for Siri. This highlights that the tech giant is likely facing challenges with its own in-house AI models. According to Bloomberg, Apple has asked both companies to train versions of their models that can run on Apple's own cloud infrastructure. While no final decision has been made yet, the move could mark a big shift in Apple's AI strategy. Currently, Apple uses its own technology, called Apple Foundation Models, for powering its AI features. The company has been working on a new and improved version of Siri based on this tech, expected in 2026. However, if Apple decides to go ahead with OpenAI or Anthropic, it would be a clear sign that its internal efforts are falling behind in the evolving world of generative AI. Also read: Apple Q3 earnings 2025: Record iPhone 16 sales, AI investments and more This potential change could help Siri catch up with more advanced AI assistants on Android phones and boost Apple's reputation in the AI space. Apple already allows Siri to use ChatGPT to answer some web-based questions. Also read: Samsung confirms to launch tri-fold phone and Apple Vision Pro rival by end of 2025 Meanwhile, Apple has shared its financial results for the third fiscal quarter of 2025. The company posted a revenue of $94 billion, up 10 percent year over year. According to Tim Cook, the iPhone 16 models outperformed the iPhone 15 lineup from last year, with sales rising in the "strong double digits." Also, the tech giant has now shipped more than 3 billion iPhones since the device first launched in 2007. The company also achieved new milestones in services, especially in Apple TV+, iCloud and App Store.
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Apple is in talks with OpenAI and Anthropic to potentially use their AI models for Siri, signaling a shift in the company's AI strategy as it struggles to keep pace with competitors.
Apple's AI Strategy Shift
Apple, the tech giant known for its innovative products, is reportedly exploring partnerships with leading AI companies to enhance its virtual assistant, Siri. According to recent reports, Apple is in discussions with OpenAI and Anthropic PBC to potentially utilize their large language models for improving Siri's capabilities
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.This move comes as Apple faces challenges in keeping pace with rapid advancements in the AI sector. The company's current AI technology, Apple Foundation Models, powers its AI features, including the Apple Intelligence launched for iPhones in October 2024
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. However, the evolving landscape of generative AI has prompted Apple to consider external collaborations to remain competitive.Potential Partnerships and Testing
Source: Analytics Insight
Mark Gurman, a respected technology journalist, reports that Apple has requested both Anthropic and OpenAI to develop versions of their models that can be tested on Apple's cloud infrastructure
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. This step indicates Apple's serious consideration of integrating third-party AI models into its ecosystem.Interestingly, Apple already allows Siri to use ChatGPT, OpenAI's popular language model, to answer some web-based questions
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. This existing collaboration suggests that Apple is open to leveraging external AI technologies to enhance its services.Competitive Landscape and Market Pressure
The potential shift in Apple's AI strategy is largely driven by the need to compete with other smartphone brands, particularly Samsung, which has established a mature AI ecosystem for its users
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. As Android devices continue to advance their AI capabilities, Apple faces increasing pressure to elevate Siri's functionalities to maintain its market position.Apple's Current AI Efforts and Future Plans
Source: Digit
While Apple has been working on a new and improved version of Siri based on its in-house technology, this upgrade is not expected until 2026
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. The company's exploration of partnerships with OpenAI and Anthropic could be seen as a strategic move to bridge the gap in the interim and potentially accelerate its AI development process.Related Stories
Financial Performance and Product Success
Despite the challenges in AI, Apple continues to perform strongly in other areas. The company's recent financial results for the third fiscal quarter of 2025 show a revenue of $94 billion, marking a 10% year-over-year increase
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. The iPhone 16 models have outperformed their predecessors, with sales rising in the "strong double digits"2
.Implications for the Tech Industry
Apple's potential collaboration with leading AI companies could have significant implications for the tech industry. It highlights the growing importance of AI in consumer technology and the challenges even major players face in developing cutting-edge AI solutions in-house. This move could potentially reshape the competitive landscape in the AI and smartphone markets, as Apple seeks to leverage external expertise to enhance its products and services.
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