Apple chooses Google's Gemini over OpenAI to power next-gen Siri in $1 billion partnership
102 Sources
[1]
Apple chooses Google's Gemini over OpenAI's ChatGPT to power next-gen Siri
The "more intelligent" version of Siri that Apple plans to release later this year will be backed by Google's Gemini language models, the company announced today. CNBC reports that the deal is part of a "multi-year partnership" between Apple and Google that will allow Apple to use Google's AI
[2]
Google's Gemini to power Apple's AI features like Siri | TechCrunch
It's official. Apple has chosen to work with Google, a longtime partner, to power AI features like Siri. "After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will
[3]
Apple Picking Google Gemini to Power Siri Was About Buying Time
Apple's choice of Google's Gemini to power the next version of Siri was just as expected as peanut butter mixing deliciously with chocolate. Early this week, Apple and Google put out a joint statement saying that the iPhone maker and the online search giant would partner to bring Siri into the
[4]
Apple lost the AI race -- now the real challenge starts
For an AI loser, Apple did an awful lot of winning last year. The mess that was the Apple Intelligence rollout was embarrassing, to be sure, but through it all, the company kept doing what it does best: selling iPhones. With this week's news that it'll use Gemini models to power the long-awaited
[5]
Can Google save Apple AI? Gemini to power a new, personalized Siri
However, Siri still needs to be more reliable and less prone to errors. With pressure on Apple to finally get Siri right, the company is turning to its arch-rival in business for help. In a joint statement released Monday, Apple and Google announced a multi-year partnership in which Google's
[6]
Apple, Google Sign Deal to Use Gemini AI to Help Build the Future of Siri
Google CEO Sundar Pichai and Apple CEO Tim Cook (Credit:Anna Moneymaker / Staff / Getty Images News via Getty Images) Apple is partnering with Google to power future Apple Intelligence features, including a more personalized Siri, slated to arrive later this year. In a joint statement released
[7]
Apple taps Google Gemini to lead Siri in from the wilderness
Partnership between behemoths raises questions about OpenAI's place at the iTable It may finally be time to take AI on the iPhone siri-ously. Apple and Google on Monday announced a multi-year partnership that will see Apple Foundation Models standing on the shoulders of Google Gemini models, one
[8]
Apple's major Siri upgrade is powered by Google's Gemini
* Apple will use Google's Gemini to power the revamped, more personal Siri later this year. * Apple Intelligence stays on devices and Private Cloud Compute while preserving Apple's privacy standards. * Adopting Gemini ends Apple's OpenAI tie; the OpenAI partnership will close when the update
[9]
Google, Apple enter into multi-year AI deal for Gemini models
Jan 12 (Reuters) - Alphabet (GOOGL.O), opens new tab said on Monday it had entered into a multi-year deal with Apple (AAPL.O), opens new tab where the next generation of the iPhone maker's AI models will be based on Google's Gemini models. The tie-up signals a strong vote of confidence in Google's
[10]
Apple confirms Google Gemini will power Siri, says privacy remains a priority
Apple and Google have confirmed that the next version of Siri will use Gemini and Google Cloud in a multi-year collaboration between the two tech giants. Until now, Apple has been using its own AI model for Siri, but its performance has been subpar compared to the likes of GPT, Gemini, or even
[11]
What Apple and Google's Gemini deal means for both companies
For years, Apple and Google have had a will-they-won't-they type of relationship, as far as which AI company Apple would pick to underpin its Siri virtual assistant and give it new AI-fueled personalization and agentic capabilities. Apple has spent the last year or two playing the field, reportedly
[12]
Apple and Google are teaming up on AI. What it means for both stocks
Wall Street analysts believe the new partnership between Apple and Alphabet strengthens the investment cases for both companies. The two "Magnificent Seven" giants announced Monday that they would be entering a multiyear collaboration where Google's Gemini AI and cloud technology would power future
[13]
Apple calls on Google to help smarten up Siri and bring other AI features to the iPhone
Apple will rely on Google to help finish its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology's latest craze. The deal allowing Apple to tap into Google's AI technology was
[14]
Apple turns to Google to power AI upgrade for Siri
However, experts say it demonstrates how Apple's cautious approach to building and rolling out its own AI tools has left it reliant on other companies. "By outsourcing the foundational layer of its AI to Google, Apple is effectively admitting that its internal efforts couldn't compete with
[15]
Apple couldn't build the best AI for Siri, so it's borrowing Google's
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. In a nutshell: Apple is once again turning to Google, extending a long-running partnership rooted in search to underpin its most advanced consumer-facing AI efforts yet. In a joint statement, the
[16]
Apple confirms: Gemini will power a new and improved Siri this year
The partnership was first reported in November, but has only now been officially confirmed. Apple is partnering with Google to incorporate Gemini into Siri and Apple Intelligence. The two companies have announced a multi-year deal that'll see Apple build on Google's AI models to power AI features
[17]
Apple Taps Google Gemini to Give Siri an AI Glow-Up
Apple's AI-powered revamp of Siri will finally launch later this year, and the Cupertino giant has officially chosen Google's Gemini to power it. "Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's
[18]
iPhones might finally catch up to Android in this one area
Aggy is a veteran writer and editor in the technology and gaming space. Having served as a Managing Editor for high-traffic digital publications, alongside being an editor and consultant for over a dozen sites. Aggy's published work spans a wide and respected array of tech and gaming outlets,
[19]
Apple bets on Google Gemini to deliver AI-powered Siri
Apple is significantly behind Google, Amazon, Meta, and OpenAI in the AI race. Despite the hype, Apple Intelligence failed to live up to expectations, and the long-delayed AI-powered Siri is nowhere in sight. Reports from a few months ago claimed Apple could tap Google Gemini to make Siri better.
[20]
Apple taps Google Gemini models to bolster Siri amid AI competition
Apple is reshaping its artificial intelligence strategy by partnering with Google to power future AI features, including a long-awaited Siri upgrade. The companies confirmed a multi-year agreement on Monday, marking a rare collaboration between two longtime rivals. The move comes as pressure
[21]
Apple picks Google's Gemini AI for its big Siri upgrade
Apple has spent the past year working on an AI-upgraded version of Siri that's supposed to perform actions on your behalf, as well as understand your personal context. The company delayed the update last March after admitting that it's taking "longer than we thought." As part of these efforts,
[22]
Apple picks Google's Gemini to run AI-powered Siri coming this year
The multi-year partnership will lean on Google's Gemini models and cloud technology for future Apple foundational models, according to a statement obtained by CNBC's Jim Cramer. "After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple
[23]
Apple Intelligence Siri is over a year late, but that might be a good thing - 9to5Mac
Apple Intelligence-powered Siri is very late, to say the least. That's largely been because Apple has struggled to keep up with developing their own AI models. I'd say its largely played out this way because Apple has been hesitant to wanting to spend a lot of money, not to mention that Apple's
[24]
OpenAI reportedly passed on Siri -- now Apple's Gemini deal could be worth billions
The reported multi-billion-dollar deal could reshape Apple Intelligence in 2026, putting Google's Gemini at the center of Siri's next evolution According to a new report, Apple's agreement with Google could end up costing the iPhone maker an eye-watering amount over time -- and it also reveals
[25]
Apple's Google Gemini Deal Could Be Worth $5 Billion
Apple's newly announced partnership with Google to use Gemini models for Siri and Apple Intelligence could be worth as much as $5 billion, according to one analyst's estimate. The deal is structured as a cloud computing contract that will see Apple pay "several billion dollars to Google over
[26]
Apple and Google confirm Siri will be based on Gemini, but it's bigger than that
Google officially announced a multi-year collaboration with Apple to supply the foundation for multiple Apple Intelligence features, including Siri. What has long been rumored has finally been confirmed: Google and Apple have issued a join statement to say that the new Siri will indeed be built on
[27]
Apple fine tuning Gemini for Siri, independent from Google
Apple -- the world's number one smartphone maker -- will retain a great deal of oversight on its Apple Intelligence-powered Siri upgrade, despite its headline-making deal with Google, according to a report by the Information. Speaking to the publication under anonymity, project insiders say that
[28]
Apple's Google Gemini deal is the most disappointing thing to come out of Apple since the Newton
Apple will not be among the tech leaders in this golden age of AI. That much is now clear based on its stunning deal with Google to use Gemini Models as the basis for its Foundation Models and what will likely form the fundamental personalization and smarts of the next major Siri update. I'm not
[29]
Gemini will power Apple's Siri
Why it matters: The move fills a clear need for Apple, the tech giant that has struggled the most to deliver on the AI promises it made back in 2024. Driving the news: Apple and Google confirmed the deal in a statement provided to Axios. * The next generation of Apple's foundation models will be
[30]
Apple taps Google Gemini to power Siri, pushing private cloud and Taiwan's AI supply chain
As the race to embed artificial intelligence into consumer devices heats up, Apple has formally confirmed a strategic partnership with Google to integrate the Gemini model into the next generation of Siri and Apple Intelligence. The tie-up between the two tech heavyweights is expected to sharpen
[31]
New report sheds light on how Gemini fits into Apple's Siri revamp
After months of speculation, Apple finally confirmed that it is partnering with Google for the much-awaited Siri overhaul. However, the announcement offered few details, only noting that the upgraded Siri will rely on Gemini as its foundation and that the AI features "will continue to run on Apple
[32]
The good, bad, and the ugly of Apple's AI deal with Google | Fortune
Apple and Google's surprise AI partnership announcement on Monday sent shockwaves across the tech industry (and lifted Google's market cap above $4 trillion). The two tech giants' deal to infuse Google's AI technology into Apple's mobile software, including in an updated version of the Siri digital
[33]
AppleInsider.com
Apple will be leaning on Google Gemini technologies Siri overhaul later in 2026, but it won't mean that iPhone user queries will be handed over and absorbed into Google's systems. Apple and its AI strategy, Apple Intelligence, hasn't quite kept up with the rest of the industry, resulting in
[34]
Apple's 'Siri 2.0' is almost here, but it's only the start of AI overhaul - 9to5Mac
Apple Intelligence first launched in 2024, but it's increasingly looking like 2026 will be a far more important year for the AI platform. And it all starts with 'Siri 2.0' coming this spring. It's been a big week for Apple Intelligence and Siri news. The long-rumored partnership between Apple and
[35]
Apple Taps Google's Gemini to Power AI Models After 'Apple Intelligence' Stumbles - Decrypt
Apple says AI features will still run on its devices and private cloud infrastructure, to preserve privacy. In a historic pivot, Apple confirmed today that it is turning to its long-time rival, Google, to rescue its stalled artificial intelligence ambitions. Under a new multi-year agreement,
[36]
Apple could use Google Gemini to power 7 new Siri features
A new report has detailed some of the new features that Apple's partnership with Google could bring to Siri, which could help the iPhone and other devices catch up with other AI assistants. Apple first announced that it would use Gemini to help power a more personalized Siri earlier this week,
[37]
Apple's Enhanced Siri Is Just Google Gemini in Disguise
When Apple finally rolls out its next-generation Siri this year, it won't actually be Apple's technology doing the heavy lifting. It'll be Google's. Apple and Google today confirmed a multi-year collaboration under which Google Gemini will power Apple's revamped assistant, which is expected to be
[38]
Google Gemini to power Apple's struggling Siri as it plays AI catch-up
Apple's Google AI partnership comes as Alphabet joins $4 trillion club Apple will rely on Google to help complete its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence (AI) features to the iPhone as the trend-setting company plays catch-up in technology's
[39]
Apple Is Asking Its Biggest Competitor for Some Help With AI
Google and Apple have a "multi-year deal" in developing an AI Siri, so expect the collaboration to continue. It's been nearly two years since Apple announced a more intelligent Siri, and yet, we're still waiting to get our hands on it. Aside from being able to answer a few questions about Apple
[40]
Apple picks Google Gemini over ChatGPT for Siri's AI overhaul
Apple just made a big decision about the future of its in-house AI assistant. In a statement posted to X, Google and Apple confirmed that the former's Gemini AI models will serve as the basis for the future of Apple Intelligence. That means Gemini will "help power future Apple Intelligence
[41]
I'm a lifelong iPhone user, but a few months with Gemini on Android have shown me exactly why Apple and Google's AI partnership is what everyone needs
Who had Apple conceding it can't keep up with the rest of the AI industry to kickstart 2026? If you've been following TechRadar over the past year or so, you'll have heard many times that Apple was in discussions with Google to use Gemini foundation models to power the ever-delayed AI Siri
[42]
Apple will use Google's Gemini models to power new Siri release - SiliconANGLE
Apple will use Google's Gemini models to power new Siri release Apple Inc. will use Google LLC's Gemini series of large language models to power its Siri voice assistant. The companies announced the partnership, which is described as a multi-year deal, this morning. When rumors of the
[43]
Apple, Google Enter Multi-Year Deal to Power Apple Intelligence Models | AIM
The new foundation models will power upcoming Apple Intelligence features, including a more personalised version of Siri expected to roll out later this year. Apple has entered into a multi-year collaboration with Google under which the next generation of Apple Foundation Models will be built on
[44]
Apple bet its AI future on Gemini. Here's how it can reimagine the iPhone for you
Gemini's AI brain, a private approach to AI processing, and Apple's creative work. Sounds like good news for my iPhone. One of the biggest announcements of the tech world -- and between two of the biggest tech companies on the planet -- was condensed in a brief joint statement with fewer than a
[45]
'Apple Intelligence,' powered by Gemini, marks a 'major validation moment for Google,' top tech analyst says | Fortune
Apple will rely on Google to help finish its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology's latest craze. The deal allowing Apple to tap into Google's AI technology was
[46]
Apple will pay billions for Gemini after OpenAI declined
A new report on Apple's partnership with Google to have Gemini power the new Siri appears to confirm speculation that the iPhone maker is paying around a billion dollars a year for the deal. It also claims that ChatGPT provider OpenAI made a conscious decision to decline the opportunity to provide
[47]
Apple finalizes Siri's future after pulling failed Apple Intelligence TV commercial
TL;DR: Apple has partnered with Google to power its next-generation Siri using Google's Gemini AI models and cloud technology, aiming to enhance personalized AI features by 2026. This collaboration addresses Apple's lag in AI development while maintaining its privacy standards and integrating
[48]
Official: Google Gemini will power Apple Intelligence and Siri
Apple and Google announced a partnership to power Apple AI features like Siri using Google's Gemini models and cloud technology after Apple evaluated competitors including OpenAI and Anthropic. Apple and Google issued a joint statement: "After careful evaluation, we determined that Google's
[49]
Apple calls on Google to help smarten up Siri and bring other AI features to iPhone
Apple will rely on Google to help finish its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology's latest craze. The deal allowing Apple to tap into Google's AI technology was
[50]
Apple calls on Google to help smarten up Siri and bring other AI features to the iPhone
Apple will rely on Google to help finish its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch-up in technology's latest craze. The deal allowing Apple to tap into Google's AI technology was
[51]
Apple is not throwing in the AI towel with Google deal -- 'Apple is building its own models based on Gemini that will power a more advanced version of Siri' says analyst
When Apple confirmed it's working with Google to bring Gemini models into Apple Intelligence, the reaction was swift -- and predictable. Could it be that Apple was admitting defeat in the AI race and was now leaning on Google to catch up? But according to multiple industry analysts, that
[52]
Google Says Gemini Partnership With Apple Will Go Beyond Siri Revamp
Google today announced that its AI platform Gemini will help power not only a more personalized version of Siri, but a range of future Apple Intelligence features. "Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be
[53]
Apple gives up and lets Google take the AI wheel - Gemini will officially power Siri's big AI upgrade this year
We're still waiting patiently for the arrival of Apple's AI-powered version of Siri, but a new deal with Google could mean that the upgraded voice assistant is one step closer to launching. In a joint statement given to CNBC (which we've also now received), Apple and Google say they're about to
[54]
How Apple Is Buying an AI Strategy From Google
Apple's approach to AI since the release of ChatGPT has been confused and confusing. Its first idea was to rerelease Siri, only this time with some modest, on-device LLM models looped in. This didn't amount to much -- iOS devices aren't much easier to talk to than they were five or, remarkably,
[55]
With Its Google Gemini Deal, Apple Just Made Its Most Intelligent Move Yet
But the biggest problem has been that Siri, Apple's voice assistant, seems to be getting worse when it desperately needs to get better. Apple made big promises about a new version that would have contextual awareness and could take action on your behalf based on what your device knows about you.
[56]
Apple's Gemini Deal with Google Is Just Buying Time, Says Analyst - Phandroid
Apple's deal with Google to power Siri with Gemini AI isn't a long-term strategy. That's according to top analyst Ming-Chi Kuo, who says the Apple Gemini deal is just buying time while the company builds its own AI infrastructure. Apple confirmed the partnership last week, but Kuo believes it's a
[57]
Google Gemini AI picked to power Apple's Siri
Apple will use Google's Gemini AI models to power its Apple Intelligence features, including an updated version of Siri, the companies announced Monday. "Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on
[58]
Apple Calls on Google to Help Smarten up Siri and Bring Other AI Features to the IPhone
Apple will rely on Google to help finish its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology's latest craze. The deal allowing Apple to tap into Google's AI technology was
[59]
Apple's Siri will be powered by Google's Gemini AI in new partnership
Google just rolled out Gemini 3, its newest AI model, and it's built to handle tougher questions with way less prompting. Alphabet Inc. and Apple have announced a partnership to use Google's AI technology to power the foundation of Apple's Intelligence and Siri in the upcoming year. The
[60]
Apple has confirmed that Siri's big AI reboot will be powered by Google's Gemini
Previous reports had already indicated that Apple was discussing a Gemini partnership with Google to improve Siri's AI capabilities. Now it's official. Apple has confirmed that Google's Gemini will power the next-generation version of Siri, marking one of the biggest changes to Apple's voice
[61]
Apple Said to Maintain Control Over Gemini-Powered Siri's Responses
Apple will reportedly not publicise the usage of Gemini models in Siri Apple and Google's reported partnership has quickly become the most talked-about tech discussion this week. On Tuesday, the two companies announced a partnership which will see the Gemini maker offer a custom artificial
[62]
Apple Investors Are Still Waiting for an AI Siri. A New Deal With Google Could Help It Deliver
The new features are set to include an AI-enhanced Siri due later this year. Could a new deal with Google help Apple sell investors on its AI Vision? The iPhone maker plans to use Google's Gemini to power future Apple Intelligence features, including an AI-enhanced Siri coming later this year,
[63]
Apple to fine-tune Gemini independently, no Google branding on Siri, more - 9to5Mac
The Information has published a report with interesting tidbits about Apple's partnership with Google, which will have Gemini serve as the foundation for its AI features, including the new Siri. Here are the details. Yesterday's joint announcement that Apple had decided to rely on Gemini to power
[64]
Apple can 'tweak' Google Gemini to fit its new Siri vision - report
The new Siri won't be Google Gemini under Apple Intelligence branding, despite the close integration of Google's platform within the Apple ecosystem If you're concerned that Apple's Siri will just become Google Gemini under a different name, following the AI partnership the pair announced this
[65]
Siri is getting a Gemini upgrade -- and it could change the iPhone forever
Apple has confirmed a major shift in its AI strategy: Google's Gemini models will help power the next generation of Siri and Apple Intelligence features, expected to roll out later this year. The move is part of a multi-year partnership between two longtime rivals, and it signals something Apple
[66]
Apple Confirms Google Gemini Will Power Next-Generation Siri This Year
"After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will unlock for our users," the statement said. The report explicitly mentioned that Google Gemini will power
[67]
Why Apple has called on Google to help smarten up Siri and bring other AI features to the iPhone
The deal allowing Apple to tinto Google's AI technology was disclosed Monday in a joint statement from the Silicon Valley powerhouses. The partnership will draw upon Google's Gemini technology to customize a suite of AI features dubbed "Apple Intelligence" on the iPhone and other products. Apple
[68]
What Happens When Apple Turns to Google for AI Technology? We're About to Find Out
Apple has officially decided to partner with Google on its next generation of AI models. In a joint statement, Apple and Google said that under the terms of their new partnership, the next generation of Apple Foundation Models (the AI models that power the company's Apple Intelligence suite of
[69]
Apple Wants to Work with Google to Improve its AI Features - Phandroid
If the past couple of years are any indication, it's pretty obvious that Apple has struggled with integrating generative AI features into its hardware and software offerings. In fact, the company even teamed up with OpenAI to bring ChatGPT to Siri, although the results and reception have been less
[70]
Google's Gemini AI is Coming to Siri - Here's What It Means for You
Apple has officially announced a significant collaboration with Google to integrate its Gemini AI models into the next generation of Siri. This partnership represents a major milestone in Apple's ongoing efforts to advance artificial intelligence (AI) capabilities, aiming to deliver a more
[71]
Apple's Gemini-Siri Deal Is Worth At Least $5 Billion For Google, Indicating That The Deal Would Last Through 2030
Apple's recent deal to leverage Gemini to power the revamped Siri as well as its on-device Foundation Models might be substantially more lucrative for Google than previously believed, as per a new estimate from Deepwater Asset Management. The Financial Times has now cited an estimate from
[72]
Gene Munster Says Apple's Move From OpenAI's ChatGPT To Google Gemini Significantly Raises Chances Of New Siri Succeeding: 'Nice Job' - Apple (NASDAQ:AAPL), Alphabet (NASDAQ:GOOG)
On Tuesday, Deepwater Asset Management's managing partner Gene Munster said that Apple Inc.'s (NASDAQ:AAPL) switch from OpenAI's ChatGPT to Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Gemini gives Siri a much stronger chance of success. Apple Partners With Google Gemini To Reinvent
[73]
Google Gemini to Power Apple's Siri
Google has closed a landmark deal with Apple to integrate Gemini on the iPhones to power Siri. Apple has long been trying to launch the AI (artificial intelligence) powered Siri in full capacity, but hasn't been able to. The deal between the companies was announced on Monday. This is a multi-year
[74]
Apple Officially Teams up with Google for Next-Gen Siri
We can expect the next-gen Siri to come out with iOS 26.4, sometime in March or April. Apple has officially confirmed joining forces with Google to use its Gemini AI model to power the next-generation Siri. It will offer a more personalized experience and will be coming out with the iOS 26.4
[75]
Privacy Concerns With Gemini-Powered Siri? This Is What Apple, Google Say
Gemini will power Apple's next-generation Foundation Models Apple and Google announced a major multi-year artificial intelligence (AI) deal on Monday. The partnership will see the Mountain View-based tech giant offering its Gemini tech stack to the iPhone maker, which will then integrate it with
[76]
It's Official: Apple and Alphabet Are Teaming Up for an AI-Powered Siri. Why This Is a Win for Both Companies. | The Motley Fool
The collaboration is telling. It shows Apple is willing to partner -- even with a longtime rival -- to move faster on the features for its devices. And for Alphabet, it is a rare chance to put Gemini at the center of everyday consumer behavior, not just inside of its own Google apps and
[77]
Apple Intelligence and the new Siri will be powered by Google Gemini
Google and Apple have released a joint statement following Apple's struggles to develop its own generative AI features Apple's next-generation conversational Siri AI assistant will officially powered by Google Gemini, following Apple's belaboured efforts to create its own Apple Intelligence-based
[78]
The reason behind Apple's Gemini deal for Siri is clear - and good news
Apple yesterday confirmed reports that it was partnering with Google's Gemini to provide the AI features for Siri and more. The primary reason for the announcement couldn't have been made any clearer by the way the company chose to release the news ... Bloomberg's Mark Gurman first reported that
[79]
Google and Apple enter into multi-year AI deal for Gemini models - The Economic Times
Alphabet said on Monday that it has signed a multi-year agreement with Apple, under which Apple's next generation of AI models will be built using Google's Gemini technology.Apple has picked up Google's Gemini models as the foundation for building the next generation of Siri. The partnership
[80]
Apple Turns to Google's Gemini to Power AI in Siri | PYMNTS.com
By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. The two tech giants announced a partnership Monday (Jan. 12), saying the next
[81]
Apple and Google Team Up to Supercharge Siri with Google Gemini
Apple has unveiled a new partnership with Google to integrate Google Gemini, an innovative large language model, into Siri. This collaboration represents a significant evolution in Apple's approach to virtual assistant technology, aiming to address Siri's historical shortcomings and deliver a more
[82]
Apple Officially Confirms Google Gemini Crutch For The Revamped Siri
In what is an official quasi-concession of sorts to the shortcomings of its own AI-related efforts, Apple has now confirmed that a Google Gemini-based crutch for its revamped Siri is in the offing later this year, stamping a seal of authenticity over earlier reports that said so. Bloomberg's Mark
[83]
Apple Partners With Google's Gemini AI To Power Siri - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)
Apple Inc. (NASDAQ:AAPL) is stepping up its artificial intelligence push as competition intensifies across Big Tech and investor focus sharpens on how quickly the company can deliver meaningful AI upgrades. Apple Taps Google To Power AI Features Apple is teaming up with Alphabet Inc.'s
[84]
Apple x Google: Gemini to Power Siri in a multi-year deal
At WWDC 2024, Apple unveiled its all-new Siri assistant, powered by the latest foundation AI models to answer smartly. Ever since then, Apple has been teasing Siri's new abilities -- like accessing personal data to answer questions and controlling apps more precisely -- but has been constantly
[85]
Apple Taps Google's Gemini AI Models to Power Next-Gen Siri, AI Features
The revamped Siri is internally targeted for a Spring 2026 release Google and Apple announced a multi-year collaboration on Monday. This move will see the Mountain View-based tech giant's Gemini artificial intelligence (AI) models and cloud technology power the next generation of Apple Foundation
[86]
Apple's Google deal just wiped out the competition
Apple and Google just signed a deal that will see the latter's Gemini AI model powering future iPhones. Though Apple has been working on its own tech for some time now (Apple Intelligence), the consensus has been that the tech giant is far behind its competition (even the best iPhone for
[87]
It's Official - Google to Power Apple Gadgets' AI Features and Foundation Models
The deal has been in the works since mid-2025 when Apple was trying out solutions from OpenAI and Anthropic as well Apple and Google finally made their alliance official. Rumours about Gemini powering power AI features on Siri and being used to create future Foundation Models began several months
[88]
Apple chooses Google's Gemini AI to power Siri - The Korea Times
SAN FRANCISCO -- Tech giants Apple and Google announced Monday a multi-year partnership that will see Apple's next-generation artificial intelligence features, including its Siri assistant, be powered by Google's Gemini technology. The collaboration marks a significant shift for Apple, which has
[89]
Apple's new Google Gemini deal sounds bigger, better than expected - 9to5Mac
It's official: Apple and Google are teaming up to power the next-generation Siri with custom Gemini models. And based on the few details that have been revealed, the deal sounds bigger and better than we were expecting. Last fall, Mark Gurman at Bloomberg reported that Apple and Google were close
[90]
Apple to Build AI Models Using Google's Gemini
We missed this earlier: Global tech giants Google and Apple have confirmed that the latter's next generation of Apple Foundation Models will be built using Google's Gemini models and cloud technology, according to a joint statement. Importantly, this strategic partnership will also support an
[91]
Apple's Strategic Use of Google's Gemini AI Explained
Apple's decision to integrate Google's Gemini AI into Siri and Apple Intelligence reflects a calculated strategy rather than a surprising shift. By focusing on user experience and forming strategic partnerships, Apple demonstrates its ability to adapt and innovate while maintaining its leadership
[92]
Apple Bets Big on Google Gemini to Power Future Siri
Apple Taps Google's Gemini to Rebuild Siri and Supercharge Apple Intelligence Apple has taken a decisive turn in its artificial intelligence strategy, choosing Google's Gemini models to power future Apple Intelligence features. In a statement posted on X, both companies confirmed that Gemini will
[93]
Apple calls on Google to help smarten up Siri and bring other AI features to the iPhone
Apple will rely on Google to help finish its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology's latest craze. The deal allowing Apple to tap into Google's AI technology was
[94]
Apple picks Google to power AI for long-delayed Siri overhaul
Apple is partnering with Google to power its upcoming artificial intelligence features - including a long-delayed AI overhaul of its Siri voice assistant, the tech giants revealed Monday. Under the "multi-year collaboration," Apple's AI infrastructure will be "based on Google's Gemini models and
[95]
Apple confirms Google's Gemini will power new Siri features - 9to5Mac
Apple has confirmed that it is teaming up with Google to use Gemini models to power future Siri and Apple Intelligence features. In a statement to CNBC's Jim Cramer, Apple confirmed the news: After careful evaluation, we determined that Google's technology provides the most capable foundation for
[96]
Siri 2.0: Is it Still Siri, or Just Google Assistant in Disguise?
Apple has announced a new update to Siri, scheduled for release in 2026, which will integrate Google's advanced AI foundation models. This unexpected collaboration between two of the world's leading tech companies represents a strategic shift in Apple's approach to artificial intelligence. By using
[97]
Apple, Google strike Gemini deal for revamped Siri
STORY: Apple will use Google's Gemini models for a revamped version of its Siri virtual assistant, which is due to debut later this year. The multi-year deal was announced Monday, marking a major vote of confidence in Google. :: Google Its technology already drives much of Samsung's "Galaxy AI,"
[98]
Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet
Jan 12 (Reuters) - Apple will use Google's Gemini models for its revamped Siri coming later this year under a multi-year deal that deepens the tech giants' alliance in the artificial intelligence era and bolsters Alphabet's position in the race against OpenAI. The deal announced Monday marks a
[99]
Apple Integrates Google AI Into a New Version of Siri
Apple has formally announced a strategic partnership with Google to integrate Gemini artificial intelligence models into its products, including an overhauled version of Siri due out later this year. The multi-year deal also includes the use of Google's cloud infrastructure to support the
[100]
OpenAI made a conscious decision to skip powering Apple's next-generation Siri: Report
Despite the move, OpenAI remains part of Apple's ecosystem through existing ChatGPT and Visual Intelligence integrations. Apple recently announced a partnership with Google Gemini, implying that the search giant will support its upcoming AI features and Siri. However, one question arose in
[101]
Apple's Gemini-powered Siri may debut with these AI features
Gemini will power Siri behind the scenes, with no Google branding and a phased rollout extending to iOS 27 Apple is reportedly getting closer to introducing its much anticipated and fully upgraded AI Siri. Soon after the company announced the partnership with Google Gemini, new leaks suggest that
[102]
Apple turns to Google Gemini to fix Siri's long-standing AI problems: Here's why
Under the agreement, Apple will base its new Apple Foundation Models on Google's Gemini models and cloud technology. Apple is preparing a major upgrade for its Siri voice assistant, and it's turning to Google for help. The iPhone-maker has signed a multi-year deal with Google to use Gemini AI
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Apple and Google announced a multi-year partnership where Google's Gemini language models will power the next generation of Siri, expected to launch in spring 2026. The deal reportedly costs Apple $1 billion annually and marks a shift from the company's traditional vertical integration strategy, as it turns to external AI technology after its Apple Intelligence rollout faced delays and criticism.
Apple Google Partnership Brings Gemini to Power Siri
Apple has chosen Google's Gemini to power the next generation of Siri, confirming a multi-year partnership that positions the search giant's AI technology at the heart of Apple's evolving voice assistant strategy. The announcement validates earlier reporting by Mark Gurman that Apple would pay Google approximately $1 billion annually for access to its AI models following an extensive evaluation period
1
. In a joint statement, Apple explained that after careful evaluation, they determined Google's technology provides the most capable foundation for Apple Foundation Models2
. The deal is not exclusive, leaving Apple room to explore other partnerships or eventually develop its own foundational AI models2
.
Source: Analytics Insight
This Apple Google partnership represents a notable departure from Apple's longstanding philosophy of vertical integration. As Tim Cook stated in a 2009 earnings call, the company believes it needs to own and control the primary technologies behind its products
4
. Yet Apple's struggles to develop competitive language models in-house have forced a strategic pivot. The company tested technology from competitors like OpenAI and Anthropic before settling on Google2
. While Apple already offers ChatGPT integration in iOS, this arrangement goes much deeper—Google's Gemini models will form the backbone of Apple's AI infrastructure rather than serving as an optional add-on.
Source: Market Screener
Google's Gemini to Power Siri with Enhanced Capabilities
The personalized Siri upgrade, delayed multiple times, is now expected to launch in spring 2026, potentially arriving with iOS 26.4 in March
5
. By leveraging Google's advanced language models, Siri should finally deliver on its long-promised potential. The enhanced assistant will feature App Intents to work seamlessly with Apple's own apps and third-party applications, while personal context knowledge will enable Siri to perform tasks based on data and preferences stored on your device5
. Additional capabilities include on-screen awareness, allowing Siri to see and interact with what's displayed on your screen, and World Knowledge Answers for web-based queries5
.
Source: Stuff
Experts suggest Google's technological edge in training models and implementing guardrails, combined with extensive mobile optimization experience through Android, made it the superior choice. Humayun Sheikh, an early DeepMind investor, noted that Google has the most comprehensive grasp of model training and optimization for mobile devices
3
. Google's access to data from billions of users worldwide through Google Search, Chrome, and Android provides another advantage that OpenAI cannot match3
.Apple Intelligence and User Data Privacy Concerns
Despite selecting Google as its AI partner, Apple maintains that user data privacy remains paramount. Bloomberg reported that Gemini models will run on Apple's Private Cloud Compute servers, ensuring user data remains walled off from Google's infrastructure
1
. According to experts, user queries likely won't be directed to Google servers; instead, Google will build the model for Apple, with the AI living on Apple's servers and devices3
. This architecture matters more than which AI models are being used—deployment method and server hosting determine actual privacy protections.The timing of this multi-year partnership carries additional complexity given Google's ongoing antitrust challenges. In August 2024, a federal judge ruled that Google acted illegally to maintain a search monopoly by paying companies like Apple to present its search engine as the default on devices. Between 2021 and 2022, Google paid Apple approximately $38 billion to secure default search placements
2
. Judge Amit Mehta's December 2025 remedies banned Google from entering exclusive default agreements lasting more than one year2
. However, observers note the Trump administration appears less inclined to challenge Big Tech than its predecessor, suggesting this AI deal will likely proceed without regulatory interference3
.Related Stories
What This Means for the AI Race and Apple's Future
Apple's decision to integrate Google's Gemini models arrives after a turbulent period for Apple Intelligence. The iPhone 16 was marketed as "Built for Apple Intelligence" but shipped without the feature, with capabilities arriving piecemeal over subsequent months while the promised smarter Siri never materialized
4
. Apple executives admitted they had returned to the drawing board, and personnel were shuffled4
. Yet despite this rocky rollout, Apple maintained strong sales performance. IDC's Q3 2025 report noted robust demand for the iPhone 17 lineup, with pre-orders surpassing the previous generation, while Counterpoint Research identified Apple as the global smartphone market leader in 2025 with 10 percent year-over-year growth4
.The partnership raises questions about whether Apple views AI models as a primary technology requiring ownership or merely an underlying service to build products upon. Bloomberg reported that Apple still hopes to improve its in-house language models to eventually replace third-party dependencies
1
. Apple's shift from encouraging developers to adopt its App Intents framework to using the Anthropic-developed MCP as the basis for agentic AI features suggests the company may be rethinking its approach to AI infrastructure entirely4
. The real challenge ahead involves turning Apple Intelligence into a product people actively want rather than tolerate, transforming Siri from a glorified timer-setting machine into the capable assistant Apple has promised for years4
.References
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