Facebook Dating Embraces AI to Combat 'Swipe Fatigue' and Enhance Matchmaking

Facebook is getting an AI dating assistant | TechCrunch

Meta announced on Monday that it's bringing an AI assistant to Facebook Dating. This chatbot is intended to help users find matches who are more closely tailored to what they are looking for. For example, Meta might suggest users ask it to find "a Brooklyn girl in tech" or a user could ask the AI to help refine their profile. Meta also says that it's "helping people avoid swipe fatigue" with a new feature called Meet Cute, which gives users a weekly "surprise match" chosen based on its algorithm. The company says Facebook Dating matches among adults ages 18 to 29 have increased 10% year-over-year growth, with hundreds of thousands of users in that age group creating Facebook Dating profiles each month. That's small compared to competitors like Tinder, which has about 50 million daily active users, and Hinge's 10 million daily active users. AI features have already become the norm in mainstream dating apps. Even newer dating apps like Sitch have attempted to differentiate themselves with their AI features. Match Group -- the owner of Tinder, Hinge, OKCupid, and others -- entered a partnership with OpenAI last year, which is part of the dating giant's $20 million-plus investment in AI. That's a big bet, especially given the financial struggles of Match Group, which has lost about 68% of its stock price in the last five years. So far, this investment has produced features like an AI photo selector tool to Tinder, which scans your cameral roll to help choose profile images, as well as AI-powered matching. Hinge has a feature that lets users improve their responses to profile prompts with AI. Bumble has added similar AI features, and founder Whitney Wolfe Herd even ruffled some feathers last year when she suggested that one day, users could have personal "AI concierges" that go on dates with other people's AI to determine compatibility.

Facebook Dating tries using AI to end 'swipe fatigue'

Facebook Dating is getting new AI features to help users avoid "swipe fatigue," Meta announced today. The new features include a new "dating assistant" AI chatbot that helps you find potential matches as well as a new "Meet Cute" feature that automatically matches you with someone using a "personalized" algorithm. With the dating assistant, you can type out specific prompts to try and match up with certain types of people; Meta gives the example of "find me a Brooklyn girl in tech." The assistant can also help "level up your profile" or offer dating ideas. The chatbot will be available in the Matches tab and is "gradually" rolling out in the US and Canada, Meta says. The Meet Cute feature will pair you with someone every week and is "ideal for anyone who's tired of swiping and is looking for a fresh, easy way to expand their typical pool of dating candidates," Meta says. (OkCupid tried something similar in 2013 with its Crazy Blind Date app.) Meta is "exploring" adding other time frequencies for the recommendations and you can opt out of the Meet Cute if you like. Meta CEO Mark Zuckerberg has been pushing to make Facebook more "culturally influential" this year, with the company also making all Facebook videos reels and trying to clean up Facebook spam.

Facebook adds an AI assistant to its dating app

Facebook Dating has added two new AI tools, because clearly a large language model is what the search for love and companionship has been missing all this time. The social media platform introduced a chatbot called dating assistant that can help find prospective dates based on a user's interests. In the announcing the features, the example Meta provided was "Find me a Brooklyn girl in tech." The chatbot can also "provide dating ideas or help you level up your profile." Dating assistant will start a gradual rollout to the Matches tab for users in the US and Canada. And surely everyone will use it in a mature, responsible, not-at-all-creepy fashion. The other AI addition is Meet Cute, which uses a "personalized matching algorithm" to deliver a surprise candidate that it determines you might like. There's no explanation in the blog post about how Meta's algorithm will be assessing potential dates. If you don't want to see who Meta's AI thinks would be a compatible match each week, you can opt out of Meet Cute at any time. Both these features are aimed at combatting "swipe fatigue," so if you're 1) using Facebook, 2) using Facebook Dating, and 3) are really that tired of swiping, maybe this is the solution you need.

Meta adds AI chatbot and surprise matches to Facebook Dating

Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. Editor's take: Anyone who has tried meeting someone online knows that dating services are often a waste of time - or worse, a magnet for the wrong type of "fans" in your life. Facebook Dating began as an attempt to build something new in the dating space, but it is now being repurposed as yet another feature in the never-ending barrage of AI tools. Meta has announced several new features for its Facebook Dating service. According to the company, the changes aim to address the "swipe fatigue" some users are experiencing. However, they could also serve as yet another reminder that Big Tech is eager to cram AI into every aspect of what we see, read, and do online. Facebook users will soon have access to a new "Dating Assistant," essentially a chatbot that provides personalized guidance while searching for dates. The AI-powered assistant can help users find better matches based on their interests and preferences, offering specific search hints and custom match recommendations. The chatbot goes beyond traditional traits like height or education. Meta says it can also suggest new dating ideas and offer tips to improve a user's profile, increasing the likelihood of better matches. The new AI feature will roll out gradually in the US and Canada first, with other markets expected to follow soon. Another new feature called "Meet Cute" doesn't appear to use advanced AI - at least, for now. Meta describes it as a tool for undecided users that can automatically match a profile with a "surprise" potential date based on Facebook's personalized matching algorithm. Once a match is proposed, users can either start a chat or unmatch the profile to keep searching for their elusive kindred spirit online. Meet Cute should be a welcome addition for people tired of swiping, and it can also broaden a user's typical pool of dating candidates. Matches proposed by Meet Cute will initially occur once a week, though Meta is exploring optional frequencies. Users can opt out of the feature at any time, the company assures. Facebook continues to aim for a simple and fun dating experience, so expect more AI-based features in the future. After all, someone has to justify the couple hundred billion dollars Mark Zuckerberg plans to invest in building the world's first artificial general intelligence.

Meta's Facebook Dating gets smarter with AI matchmaking and surprise weekly 'Meet Cutes'

Another new feature called Meet Cute will deliver one surprise match per week Facebook Dating isn't the romance juggernaut that Tinder or Bumble have been, but Meta believes its digital Cupid can find you love with a sprinkling of AI and a spin of the roulette wheel. Facebook Dating now includes a"Meet Cute" feature that automatically pairs you with a surprise match every week and, in case random chance doesn't work, there's a new AI-powered Dating Assistant to help you out. Meta believes the current system of swiping leaves many romance seekers feeling burned out. The company wants to position Facebook Dating as the antidote, something for those who are single and find themselves staring blankly at their phone, wondering if dating apps are supposed to be fun. The AI Dating Assistant tries to be a virtual wingman for both your own profile and in finding you a match. Instead of scrolling until your thumb cramps, you can type in exactly what you're looking for. The AI can then go beyond the standard filters of height, education, or hometown. The prompts could be as specific as "someone who lives near me and likes to do activities on the water," or "a girl in Brooklyn who likes baseball, and isn't allergic to pets." The assistant parses those prompts and brings back suggestions tailored to your preferences. The assistant doubles as a coach for your own profile, offering tips to rewrite your bio and suggesting ideas for first messages or date spots. For people who dread writing bios, this could be a lifesaver. For anyone who has felt stuck staring at a blinking cursor in the "About Me" section, it's hard to deny the appeal of having a little digital help. Meet Cute, on the other hand, takes the decision-making out of your hands once a week. Every user gets a surprise match chosen by Meta's algorithm, with the option to chat or pass. Theoretically, this reintroduces some of the serendipity of meeting someone randomly in real life, which dating apps have largely replaced. That probably depends on how well the random matching goes. On the other hand, if you hit it off with one or more 'random' matches, you might wonder if they are that random or if you're so bland that basically anyone could be a good match for you. Together, the two features represent a shift in how Meta wants Facebook Dating to stand out. Hundreds of thousands of people in North America still create profiles each month, and matches among 18- to 29-year-olds are up 10% year over year, according to Meta. But the app has lagged behind competitors like Tinder and Hinge, which are already experimenting with AI features of their own. Meta's bet is that combining a proactive assistant with algorithmic surprise will help dating feel more efficient and maybe even more fun. Whether it works depends on how well Meta balances AI wisdom and the random sparks of love, and if single people can trust AI to handle matters of the heart.

Meta adds AI 'dating assistant' to Facebook Dating

Meta has announced two new features to Facebook Dating: Meet Cute and an AI dating assistant. The former adds an element of surprise when using Meta's free dating service. Meet Cute matches you with a random user based on its matching algorithm, and you can choose to either chat with them or unmatch. Users will start getting a weekly Meet Cute match -- but you can opt out at any time. The dating assistant, meanwhile, is a chat assistant within Facebook Dating that supposedly "gives you personalized help on your dating journey," according to Meta's announcement. The assistant can help find better matches and allows users to enter unique traits that they're looking for, beyond the classics of height and education. (The example Meta used is, "Find me a Brooklyn girl in tech.") It can also provide dating ideas and profile help. The dating assistant is available in the matches tab and will start rolling out in the U.S. and Canada. Meta announced that these new features are designed to "help address swipe fatigue," a term that encompasses disillusionment with online dating and dating apps. Daters have been feeling this for some time, and while other dating apps are introducing AI features as well, daters told Mashable they actually want to meet others in a low-tech way: in person. This isn't the first time that Meta has used AI to help users find a partner. In 2023, when Meta rolled out its AI characters, one of them was Carter, an AI dating coach. People soon found out that Carter kink-shamed them, like advising against swinging. Meta deleted Carter and its other AI personalities back in January, and in August a report found that Meta's AI bots impersonated celebrities and produced lewd images. The tech giant hasn't stopped its AI push, though, debuting its "AI glasses" last week.

Meta's Facebook introduced a dating AI bot to alleviate 'swipe fatigue.' But experts say it's 'too little, too late' | Fortune

The average dating app user spends more than 50 minutes a day just swiping, according to a recent Forbes Health Survey. But a customizable search function may help alleviate swipe fatigue by giving online daters new ways to connect beyond swiping through potential matches, Facebook Dating product manager Neha Kumar told Fortune. Meta also announced this week another feature that automatically matches a user with a surprise match based on a personalized algorithm. Meta's AI chatbot Dating Assistant helps users customize searches so they "go beyond traditional traits like height or education, supporting unique prompts like 'find me a Brooklyn girl who loves live music, cats, and museums,'" Kumar said. Meta's features arrive as its competitors race to deploy their own AI-powered tools. Hinge's CEO told Fast Company he expects "mass swiping" to become "arcane" within three to five years, as people will increasingly turn to AI-driven searches where they input exactly what they want in a potential match -- making endless swipe sessions obsolete. The new search option offers more than what's currently available on other dating apps, Kumar said. But other larger competitors have developed their own AI features. Tinder has an AI photo selector, Hinge has one that gives users an option to improve their responses to profile prompts with AI. Bumble has similar features, plus an AI-powered ice beaker feature to begin conversations. The platform looks to capitalize on young adults: an age group that has seen a 10% increase in matches year-over-year, Kumar said. Kumar declined to comment on how many users are currently on the platform. Both of Meta's new AI-powered features are free, but some experts tell Fortune they still might not be worth it. "My first thought is these new AI features may feel like too little, too late," Amber Lee, a matchmaker and relationship expert, told Fortune. "Gen Z already associates Facebook as a platform for an older demographic, so this feels more like a PR stunt than something groundbreaking in the dating space." Gen Z has been slower than millennials to adopt AI features in dating apps even though AI can polish profiles and suggest conversation starters, Lee said. But, "this can potentially backfire as users are looking for authentic connections," Lee admits. "Gen Z is likely to be turned off by the inauthentic nature of AI-polished profiles. These singles are seeking genuine connection, not one [run] by AI." To be sure, some dating experts see the features as a step in the right direction for AI-powered dating apps. Jess Carpino, a former sociologist for Tinder and Bumble, told Fortune Meta's new feature is an intuitive move. "It's trying to understand users' needs in a more granular way," Carpino said. "Custom search points to a shift from demographic-driven filters to a more robust system for zeroing in on personal preferences." Carpino also points to long-standing misconceptions about Gen Z's "fatigue," noting that many in the cohort are still in school or embedded in local communities -- historically the channels where people have met romantic partners. Still, skeptics question whether more personalization and less friction is really what Gen Z users crave. Avigail Lev, a psychologist and dating coach, told Fortune singles want tools that "help them bring relationships into real life more quickly:"features like local events, group meet-ups, or gentle nudges to take conversations offline. "Swipe fatigue is real, but it doesn't come from the physical act of swiping," Lev said. "It comes from the endless, addictive loop of browsing options without meaningful follow-through."

Facebook Dating gets an AI chatbot to help you find love

Hey bot, find me someone who likes grunge pop, open to hiking, and lives in Detroit. Thanks! Look, we live in a dystopian future where people are pouring their hearts out to ChatGPT, falling in love with AI companions, and even grappling with "AI partner cheating" fiascos. Meta, one of the world's biggest AI labs, is now pushing a chatbot that aims to help humans find love among their own species. Phew! The big picture Facebook Dating, a corner of the vast social media universe that aims to help users find dates, is getting a new AI assistant. Instead of swiping through dozens of profiles, you can simply tell the AI assistant about your preferences, and it will narrow down such profiles for you. For example, you can ask it to "find me someone who is in New York City and works in marketing," and the AI assistant will pull up matching profiles for you. Think of it as AI prompting for tailored matches. Recommended Videos "It can help you find better matches based on your interests and preferences, giving you refined search and custom match recommendations," says Meta. What's next? The new Dating Assistant will be available in the Matches tab, and will be accessible to users in the US and Canada. In addition to an AI assistant, Facebook Dating is also getting a new feature called Meet Cute. Meta says the new tool "takes the indecision out of online dating by automatically matching you with a surprise match based on our personalized matching algorithm." The idea is to help users find someone beyond their typical partner preferences. On a side note, the company recently announced that its Meta AI chatbot will stop talking to teens about sensitive topics like suicide. And it seems regulations for AI assistants are also on the horizon.

A Facebook dating app hopes to be the cure for 'swipe fatigue'

Facebook Dating is the latest dating app to present AI-based features as the answer to "swipe fatigue," Meta announced yesterday. The new features include a "dating assistant" AI chatbot that allows users to find compatible matches, as well as a "Meet Cute" feature that automatically pairs them with an algorithmically matched profile once a week, all without users having to swipe a finger. Rather than searching through endless profiles, users can type out exactly what they are looking for in a romantic partner and the assistant will recommend compatible matches.

Meta Is Adding AI to Facebook Dating to Help 'Anyone Tired of Swiping' Find a Better Match

Meta claims that it is adding new features to Facebook Dating to help users receive more tailored matches. Meta announced on Monday in a blog post that it is introducing an AI dating assistant chatbot within Facebook Dating to help users search for matches based on specific criteria, including location, profession, and interests. Users can enter prompts based on their preferences, like "Find me a Brooklyn girl in tech," and the chatbot will assist with the search. Of course, users can still search for more than the traditional traits, such as height and education, Meta wrote in the blog post. "It can help you find better matches based on your interests and preferences, giving you refined search and custom match recommendations," the blog post reads. Related: This Dating App Will Only Accept You If Your Credit Score Is 675 or Higher The AI dating assistant will start "gradually" rolling out in the U.S. and Canada starting this week and will be located on the Matches tab within Facebook Dating. Meta also introduced another feature to Facebook Dating on Monday called Meet Cute, an option that gives users a weekly "surprise match" selected by Meta's algorithm. Meet Cute offers the same advantage as the AI dating assistant: Users don't have to swipe in order to get a match. "Meet Cute is ideal for anyone who's tired of swiping and is looking for a fresh, easy way to expand their typical pool of dating candidates," Meta wrote in the blog post. Related: 3 Hacks That Can Help You Get High-Quality Matches on Dating Apps, According to the Lead Engineer Behind a Very Exclusive One Meta introduced Facebook Dating in September 2019, releasing it as a feature within the Facebook mobile app on Android and iOS for existing Facebook members. Since then, hundreds of thousands of adults in the U.S. and Canada have created Facebook Dating profiles every month, and young adult matches among people ages 18 to 29 are up 10% year-over-year, per Meta's blog post. It's unclear how many active users Facebook Dating has. Competing dating apps have millions of users -- Tinder has 50 million monthly active users, while Hinge has 10 million, according to Wired. Meta isn't the only company investing in AI for dating. Match Group, which owns Tinder, Hinge, OKCupid, and other dating apps, entered into an agreement with OpenAI last year to bring ChatGPT internally to employees. The AI chatbot has since helped the company's staff with coding, communications, and design, in addition to other tasks. Related: Bumble Dating App Pushes to Make Online Dating Profitable With New Features, Sweeping Redesign The move was part of Match Group's $20 million investment in AI, which has resulted in features like AI-powered matching on Tinder, released in February, and AI text editing on Hinge, which debuted in January. Despite introducing AI features, Match rival Bumble also released an AI-powered feature last month called Deception Detector, which uses AI to filter out fake, spam, or scam profiles. Still, the dating tech market isn't on the up. Match Group's stock has lost about 65% of its value in the past five years due to declines in paying users, while Bumble has also faced drops in paying users. The company reported last month that for its second quarter, total paying users decreased 8.7% to 3.8 million.

You Can Now Ask AI to Find Personalised Matches on Facebook Dating

Facebook says these features are aimed at reducing users' swipe fatigue Facebook Dating is adding two new features to make it easier for users to find matches on the platform. Meta's dating experience, available within the Facebook platform, was launched in 2019 in select countries. It functions similarly to other dating apps, where users can swipe through other users' profiles to either match with them or reject them. On Monday, the company announced a new artificial intelligence (AI) assistant for the platform that can find tailored profiles based on user prompts. A blind date-style Meet Cute feature has also been added. Facebook Dating Makes AI the Matchmaker In a newsroom post, the tech giant announced and detailed the two new features. The post mentioned that these features were envisioned to remove the frustration that comes from endlessly swiping on the platform to find a suitable match. The first addition, the AI assistant, does that by finding potential candidates that match the requirements of a user. The Dating-focused AI assistant is available as a chat partner within the Conversations menu. Just like users talk to a matched user, they can chat with the AI. Facebook says users can write a prompt, such as "find me a guy in tech who also likes concerts," and the AI assistant will find a user that fits the bill. The tool can also be used to ask about first date ideas and similar topics. Notably, the AI assistant is currently only available in Canada and the US. Meet Cute is the second new feature. It is a blind date-style feature, which automatically matches the user with a "surprise match" that users can immediately begin to chat with. It is an opt-in feature, and once selected, it uses the company's proprietary matching algorithm to find matches. Users will have the choice to pass on a conversation. Meet Cute offers a new surprise match every week. Facebook Dating was first launched in the US, Canada, and 18 other countries in 2019. The experience is available within the Facebook app and website. However, the dating profile is kept private, and the user's friends are not informed about it. Only those above the age of 18 can create a dating profile. It is not available in India.

Facebook's New AI Dating Features Feel Straight Out of Black Mirror

Meet Cute suggests a surprise match every week based on the personalized algorithm. Facebook is attempting to curb "swipe fatigue" with two new AI features, called the Dating Assistant and Meet Cute. The latter will help you find a match based on a personalized algorithm, charting very close to the premise of a Black Mirror episode. Facebook announced these two new features in its blog post on Monday. Starting with the Dating Assistant, it will help you find matches based on your interests and preferences. It does not adhere to traditional norms like height or education, and instead allows you to type a custom prompt for a profile that fits your ideal match. Facebook shared an example prompt, "Find me a Brooklyn girl in tech," and the dating assistant will find a suitable match for you. It can also help you out with dating ideas and improve your current Facebook Dating profile. You can find the Dating Assistant under the Matches tab. The feature is gradually rolling out in the US and Canada. Coming to Meet Cute, which will basically recommend a surprise match every week. You can decide to start a conversation or simply unmatch. Facebook says this feature is ideal for "anyone tired of swiping and is looking for a fresh, easy way to expand their typical pool of dating candidates." The company is also working to allow users to adjust the frequency of matches. With these new additions, Meta is taking on apps like Tinder, which recently introduced similar AI matchmaking features. From my perspective, these new AI additions remind me of the Black Mirror episode "Hang the DJ," where an algorithm suggests matches to find the perfect partner. While this is nowhere near as aggressive, it does share some parallels with it. But what are your thoughts on this? Would you use these new AI dating features? Let us know in the comments below.

Facebook Dating introduces a dating assistant and Meet Cute By Investing.com

Investing.com -- Facebook Dating has launched two new features aimed at helping users avoid swipe fatigue: a dating assistant and Meet Cute. The platform, a free dating experience within the Facebook app, is seeing strong growth with hundreds of thousands of young adults (ages 18-29) in the US and Canada creating profiles monthly. Match rates among young adults have increased 10% year over year. The new dating assistant functions as a chat assistant within Facebook Dating, providing personalized help throughout the dating process. Users can receive refined search results and custom match recommendations based on specific prompts that go beyond traditional filters like height or education. For example, users can enter requests like "Find me a Brooklyn girl in tech." The assistant can also suggest dating ideas and offer tips to improve user profiles. Meet Cute, the second new feature, automatically matches users with surprise potential partners based on Facebook's personalized matching algorithm. Users can then choose to chat with their match or unmatch to pass. This feature is designed for those tired of swiping who want to expand their dating pool. Initially, Meet Cute matches will be made weekly, with Facebook exploring additional frequency options in the future. Users can opt out of this feature at any time. Both features are being gradually rolled out in the US and Canada, with the dating assistant accessible through the Matches tab. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.