Google Chrome Tests AI-Powered PermissionsAI to Reduce Intrusive Pop-Ups

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On Thu, 16 Jan, 4:03 PM UTC

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Google is experimenting with an AI-driven feature called PermissionsAI in Chrome Canary to predict and manage user responses to website permission requests, potentially reducing annoying pop-ups.

Google Introduces PermissionsAI to Combat Intrusive Pop-Ups

Google is testing a new AI-powered feature called PermissionsAI in its Chrome browser, aimed at reducing the annoyance of intrusive pop-ups that ask for permissions such as location access or notification consent. This experimental feature is currently being tested in Chrome Canary, the browser's developmental version 1.

How PermissionsAI Works

PermissionsAI utilizes Google's "Permission Predictions Service" and Gemini Nano v2 to analyze users' previous interactions with similar requests. Based on this analysis, it predicts whether a user is likely to grant or deny a website's permission request 2. If the AI determines that a user is likely to deny a request, instead of displaying a prominent pop-up, it tucks the request into a less intrusive user interface where users can engage with it later if needed 1.

Potential Benefits and Concerns

The primary goal of PermissionsAI is to make browsing more pleasant by quietly handling minor annoyances that can accumulate during online sessions. This feature could potentially reduce interruptions and make life easier for web developers who often receive complaints about annoying pop-ups 3.

However, concerns have been raised about the accuracy of AI-powered predictions. Critics question what might happen if PermissionsAI incorrectly predicts that a user wouldn't want to approve a request, potentially causing them to miss an important pop-up entirely 1.

Integration with Other Chrome Features

PermissionsAI is designed to work in conjunction with Chrome's Safe Browsing security tool, which protects users from harmful websites and malicious downloads. This pairing ensures that even if the AI makes an incorrect prediction, it won't compromise the user's security 4.

Broader AI Integration in Chrome

This new feature is part of Google's broader initiative to embed AI capabilities into Chrome. Gemini, Google's AI model, is now integrated into many of the browser's features, including organizing open tabs, offering product comparisons, and assisting with text composition 1.

Future Developments and Availability

While PermissionsAI is currently only available in Chrome Canary, its potential to significantly improve user experience has generated considerable interest. Google has not yet announced when this feature might be released to the general public, emphasizing the need for thorough testing and refinement before a wider rollout 2.

As AI continues to play an increasingly significant role in web browsing, features like PermissionsAI could represent a new frontier in personalizing and streamlining the online experience for users worldwide.

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