Google Discover Tests AI-Generated Summaries, Raising Concerns for Publishers

Reviewed byNidhi Govil

4 Sources

Google is experimenting with AI-generated summaries in its Discover feed, potentially impacting publisher traffic and changing how users consume news content.

Google's AI Summaries in Discover

Google is testing a new feature in its Discover feed that uses artificial intelligence to generate summaries of news stories, potentially reshaping how users consume news and raising concerns among publishers about traffic declines 1. The feature, spotted on both Android and iOS platforms, replaces individual publisher logos with a stack of overlapping icons representing multiple sources used to create the summary 2.

Source: Android Police

Source: Android Police

How the AI Summaries Work

The new AI-generated summaries appear alongside traditional article cards in the Discover feed. Users are presented with a three-line snippet of text, with the option to "See more" for a full summary 3. The system pulls information from multiple publications and online resources, creating a concise overview of the topic. Google includes a disclaimer stating, "Generated with AI, which can make mistakes," to alert users about the nature of the content 2.

Impact on Publishers and Traffic

This development comes at a time when publishers are already grappling with declining traffic from Google. Recent data from Similarweb indicates that worldwide search traffic fell by 15% year-over-year as of June 2025 1. The introduction of AI summaries in Discover could further exacerbate this trend, as users may find the summarized content sufficient without clicking through to the original articles.

Google's Efforts to Address Publisher Concerns

In response to growing concerns from the publishing industry, Google has introduced features like Offerwall, which allows publishers to generate revenue through alternative methods such as micropayments, surveys, or newsletter sign-ups 1. However, many publishers feel these efforts may be too late, given the steep decline in traffic already experienced.

Source: TechCrunch

Source: TechCrunch

Additional Features and Tests

Alongside the AI summaries, Google is experimenting with other enhancements to the Discover experience. These include:

  1. A new "Save" icon for easier bookmarking of articles 4.
  2. Grouping similar news stories together 1.
  3. Bullet point summaries for certain articles 1.

Broader Context of AI in News Consumption

Source: 9to5Google

Source: 9to5Google

The integration of AI-generated summaries in Google Discover is part of a larger trend in the tech and publishing industries. Many publishers, including The Wall Street Journal, Yahoo, and Bloomberg, have been experimenting with AI on their own sites 1. Additionally, startups like Particle are developing AI-powered news readers that not only summarize stories but also allow users to explore different perspectives and ask follow-up questions 1.

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