Google Discover Introduces AI-Generated Summaries, Raising Concerns for Publishers

Reviewed byNidhi Govil

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Google is rolling out AI-generated summaries in its Discover feed, potentially impacting publisher traffic and raising questions about the future of online news consumption.

Google's AI-Powered Summaries in Discover

Google has begun rolling out AI-generated summaries in its Discover feed, the personalized news stream within the Google search app on iOS and Android. This new feature replaces traditional headlines from individual publishers with AI-created summaries that draw information from multiple sources

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Source: NDTV Gadgets 360

Source: NDTV Gadgets 360

How It Works

The new Discover cards display overlapping icons in the top-left corner, indicating the number of cited stories. Users can tap these icons to reveal a "More" sheet listing all contributing articles. The summaries provide a quick three-line preview, expandable with a "See more" option

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Google has included a prominent warning underneath the text, stating that the summaries are "Generated with AI, which can make mistakes"

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Implications for Publishers

This update has raised concerns in the publishing industry about potential further declines in website traffic and referrals. With features like Google's AI Overviews and AI Mode, users can now access information without visiting publisher websites directly

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Recent data from Similarweb shows that worldwide search traffic fell by 15% year-over-year as of June. The number of news searches resulting in no click-throughs to news websites has grown from 56% in May 2024 to nearly 69% in May 2025

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Google's AI Integration Strategy

Source: Tom's Guide

Source: Tom's Guide

This move is part of Google's broader strategy to integrate AI across its products. The company has been aggressively rolling out AI-powered features, including AI Overviews, Audio Overviews, and AI Mode in Search

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A Google spokesperson confirmed that this is not a test but a US launch on iOS and Android. The feature will initially focus on trending lifestyle topics like sports and entertainment

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Publisher Responses and Adaptations

Some publishers have been experimenting with AI on their own sites, including The Wall Street Journal, Yahoo, Bloomberg, and USA Today. Startups like Particle are also entering the space, offering AI-powered news readers that summarize stories and provide additional context

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Source: The Verge

Source: The Verge

Google has attempted to address publisher concerns with the launch of Offerwall, a feature allowing publishers to generate revenue beyond traffic-dependent options. However, for many publishers, these tools may be arriving too late as traffic is already in steep decline

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