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ICARO expands multiscreen network with Otis elevator deal in Europe By Investing.com
NEW YORK - ICARO Media Group, Inc. has acquired European Digital Out-of-Home firm Liftmedia and secured a multiyear contract with Otis Mobility S.A., a division of Otis Worldwide Corporation (NYSE:OTIS), according to a company press release. Otis, a prominent player in the machinery industry with a $34.3 billion market cap, is currently trading at $88.08, near its 52-week low of $84.25. InvestingPro analysis indicates the stock is slightly undervalued based on its Fair Value assessment, with analysts setting price targets ranging from $92 to $120.46. The deal will allow ICARO to deliver hyperlocal news, AI-personalized content, and branded experiences on screens installed in commercial and residential elevators across Spain, Portugal, and parts of Africa. The expansion adds 50,000 screens to ICARO's network, which the company says will reach more than 2.4 million people daily and generate approximately 60 million weekly views. "This partnership allows ICARO to continue the expansion of our Multiscreen Network," said Paul Feller, Chairman and CEO of ICARO Media Group, Inc. The elevator screens will display content from both ICARO's own Generative AI media services and third-party publishers. The company claims the screens offer a "direct and distraction-free communication channel" for advertisers. Flavio Polay, Chief Media Officer at ICARO, described elevator screens as "a high-value digital advertising channel for both national brands and local businesses." The acquisition of Liftmedia is part of ICARO's strategy to merge physical and digital media channels. The company operates across Latin America, Brazil, the United States, and Europe, providing technology and services for content distribution and monetization.For investors interested in Otis Worldwide Corporation, InvestingPro data reveals the company has raised its dividend for 6 consecutive years, currently offering a 1.93% yield. Despite recent stock performance (-13.61% over the past year), Otis maintains a FAIR financial health score and is expected to remain profitable this year. Discover comprehensive analysis of Otis and 1,400+ other stocks through Pro Research Reports, which transform complex Wall Street data into actionable intelligence for smarter investing decisions. In other recent news, Otis Worldwide Corporation reported impressive financial results for the third quarter of 2025, surpassing analysts' expectations. The company achieved an earnings per share (EPS) of $1.05, exceeding the forecasted $1. Additionally, revenue reached $3.7 billion, surpassing the projected $3.66 billion. These results indicate strong performance and have contributed to positive investor sentiment. Furthermore, Otis announced a quarterly dividend of $0.42 per share, which will be payable on December 5, 2025, to shareholders of record as of November 14, 2025. The company's Board of Directors approved this dividend, reflecting their confidence in Otis's financial stability. These developments highlight Otis's ongoing commitment to delivering value to its shareholders. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.
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ICARO Media Group Enters New Multiyear Digital Network Deal with Elevator Giant Otis in Spain, Portugal and Africa
NEW YORK, Nov. 25, 2025 (GLOBE NEWSWIRE) -- ICARO Media Group, Inc. (ICARO), a leading AI media technology company, continues expanding its Multiscreen Monetization Network with its recent acquisition of European Digital Out-of-Home (DOOH) firm Liftmedia. With the acquisition comes a multiyear contract with Otis Mobility S.A., a division of Otis Worldwide Corporation (NYSE: OTIS), the world's leading elevator company. This new partnership reinforces ICARO's vision of a fully connected multiscreen ecosystem - where Out-of-Home experiences act as a powerful amplifier to its existing OTT, mobile, and digital engagement platforms. ICARO will deliver hyperlocal news, AI-personalized content, and branded experiences through its own Generative AI media services and premium third-party publishers, displayed on screens installed in commercial and residential elevators across Spain. ICARO will provide hyperlocal news and personalized experiences through both its own Generative AI content services and premium third-party media brands, displayed on screens installed in commercial and residential elevators across Spain, Portugal and parts of Africa. With the expansion of 50,000 screens distributed in buildings across southwestern Europe and parts of Africa, ICARO will now operate one of the largest digital media networks in the industry, set to reach more than 2.4 million people daily and generate approximately 60 million weekly views. "We are extremely pleased to announce the expansion of our digital network with a powerful partner like Otis Worldwide Corporation," stated Paul Feller, Chairman and CEO of ICARO Media Group, Inc. "This partnership allows ICARO to continue the expansion of our Multiscreen Network, focused on full funnel monetization strategies for our partners and driving increased valuation for our shareholders. Digital media's future is no longer limited to the TV or mobile screen. It is shifting towards multi-screen engagement, where seamless connections between digital content and advertising drive powerful monetization, measurement, and attribution." According to Flavio Polay, Chief Media Officer, "Elevator screens represent a high-value digital advertising channel for both national brands and local businesses. We offer our customers a unique opportunity for segmentation and direct connection with the end consumer, through innovative formats and with a high impact index." ICARO is developing pioneering AI-based solutions to enable the capture and distribution of hyperlocal news and personalized content, tailored to the context of each building -- increasing residents' and visitors' engagement and significantly enhancing advertising campaign effectiveness. The recent acquisition of Liftmedia accelerates a global strategy to merge physical and digital media, connecting local and international brands with highly segmented audiences. By combining elevator screen presence with AI-driven content management, ICARO ensures the delivery of relevant messages at moments of minimal distraction, providing an emotionally and commercially valuable communication experience. "Thanks to its strategic placement -- at eye level and integrated into the elevator panel -- these screens offer a direct and distraction-free communication channel," stated Alexandre Dell Aringa dos Santos, EVP, Media. "In a closed and highly receptive environment, elevators become privileged spaces to capture the audience's attention multiple times a day." About ICARO Media Group ICARO Media Group is a media technology company powering a Multiscreen Monetization Network that enables telcos, media companies, brands, and platforms to engage and monetize audiences across every screen -- from OTT and extended mobile experiences to Digital Out-of-Home (DOOH) and AI-driven engagement environments. Operating across Latin America, Brazil, the United States, and Europe, ICARO integrates technology, content, advertising services and data intelligence to create personalized, measurable, and high-performance media ecosystems. Its platform transforms fragmented audiences into connected, revenue-generating experiences, orchestrating the full digital funnel through its proprietary multiscreen engagement and advertising solutions. Forward-Looking Statements: Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors. Although the company's management believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements. Contact: [email protected] 201-416-9875 Source: ICARO Media Group 2025 GlobeNewswire, Inc., source Press Releases
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ICARO Media Group acquires European DOOH firm Liftmedia and secures multiyear contract with Otis Worldwide to deploy AI-personalized content on 50,000 elevator screens across Spain, Portugal, and parts of Africa, reaching 2.4 million people daily.
ICAROMedia Group, Inc. has significantly expanded its digital advertising footprint through the acquisition of European Digital Out-of-Home (DOOH) firm Liftmedia and a multiyear partnership with Otis Mobility S.A., a division of Otis Worldwide Corporation
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. The deal positions ICARO to deliver AI-personalized content and hyperlocal news on elevator screens across Spain, Portugal, and parts of Africa, marking a significant expansion into the European market.The partnership adds 50,000 screens to ICARO's existing multiscreen network, creating what the company describes as one of the largest digital media networks in the industry
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. The expanded network is projected to reach more than 2.4 million people daily and generate approximately 60 million weekly views across commercial and residential elevators in the target regions1
.Paul Feller, Chairman and CEO of ICARO Media Group, emphasized the strategic importance of the partnership, stating that "Digital media's future is no longer limited to the TV or mobile screen. It is shifting towards multi-screen engagement, where seamless connections between digital content and advertising drive powerful monetization, measurement, and attribution"
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.The elevator screens will display content from both ICARO's proprietary Generative AI media services and premium third-party publishers
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. ICARO is developing AI-based solutions to capture and distribute hyperlocal news and personalized content tailored to the context of each building, aiming to increase engagement among residents and visitors while enhancing advertising campaign effectiveness2
.Flavio Polay, Chief Media Officer at ICARO, highlighted the unique advertising value proposition, describing elevator screens as "a high-value digital advertising channel for both national brands and local businesses" that offers customers "a unique opportunity for segmentation and direct connection with the end consumer"
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The acquisition represents part of ICARO's broader strategy to merge physical and digital media channels, connecting local and international brands with highly segmented audiences
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. Alexandre Dell Aringa dos Santos, EVP Media, emphasized the strategic advantage of elevator placement, noting that the screens offer "a direct and distraction-free communication channel" in "a closed and highly receptive environment" where elevators become "privileged spaces to capture the audience's attention multiple times a day"2
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