ICARO Media Group Secures 10-Year Contract with América Móvil's Claro Brasil for AI-Driven Advertising Solutions

ICARO Media Group Secures Major Contract with Claro Brasil

ICARO Media Group, Inc., an AI Technology Media company, has announced a significant 10-year contract with Claro Brasil, a subsidiary of América Móvil (NYSE: AMX), the largest mobile operator in the Latin American market 1

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. This partnership, formed in collaboration with RioVerde, aims to boost Claro's advertising revenue across its various platforms and channels.

Contract Details and Scope

The contract involves ICARO providing monetization services for Claro Brasil, which boasts over 87 million mobile customers. The partnership will leverage ICARO's AI-powered technology and RioVerde's expertise in the Brazilian market to enhance Claro's digital advertising inventory placement and monetization 1

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. This will encompass a wide range of digital advertising formats across internet platforms, web portals, native apps, and existing pay-TV channels.

Key Players and Market Position

Claro Brasil, as América Móvil's largest subsidiary, holds a significant position in the Latin American telecommunications landscape:

• Second-largest mobile operator in Brazil
• Operates in over 4,800 Brazilian municipalities
• Provides services to approximately 98% of the Brazilian population 1

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América Móvil, the parent company, is a leading telecommunications provider with a vast subscriber base:

• 310 million wireless subscribers
• 83.8 million fixed revenue generating units in Latin America and Europe 1

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Technological Innovation and Recognition

Claro has been recognized for its innovative approach in the telecommunications sector:

• Named the most innovative telecommunications company in Brazil by the 10th edition of the Valor Inovação 2024 Award
• Ranked as the 4th most valuable brand in Brazil in the Kantar BrandZ 2024 study
• Leader in pay TV, broadband, and one of the fastest-growing mobile service operators 1

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ICARO's AI-Driven Solutions

ICARO Media Group offers a range of AI-powered products and services designed for the telecom and media broadcast industries:

• ICARO OTT: Provides AVOD, SVOD, CTV, and TVOD services
• TITAN AI: Includes AI Generative News Studio, AI Publishing and Recommendation, and AI Event Notification System
• ICARO Engagement Portals & Apps
• ICARO Ads 1

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Strategic Implications

This partnership represents a significant step in the integration of AI technology within the telecommunications and media sectors in Latin America. By combining ICARO's AI-driven solutions with Claro's extensive market reach, the collaboration aims to create new revenue streams and enhance advertising effectiveness across multiple platforms.

Paul Feller, Chairman and CEO of ICARO Media Group, expressed enthusiasm about the partnership, stating, "We are extremely excited to announce that ICARO Media Group, RioVerde and América Móvil continue a history of best-of-class business partnership in advanced media technology and digital advertising in the largest market in LATAM with Claro Brazil" 1

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As the telecommunications industry continues to evolve, this long-term contract underscores the growing importance of AI and data-driven solutions in maximizing advertising potential and creating value for both service providers and consumers in the digital age.