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On Fri, 25 Apr, 4:04 PM UTC
3 Sources
[1]
Intel's AI PC chips aren't selling; instead, last-gen Raptor Lake booms and creates a shortage
Times are tough for Intel, and it turns out its new heavily-promoted AI PC chips aren't selling as well as expected, thus creating a shortage of capacity for its older chips. The news comes as the CEO announced looming layoffs and a poor financial report sent the company's stock tumbling. Intel says its customers are buying less expensive previous-generation Raptor Lake chips instead of the new, and significantly more expensive, AI PC models like the Meteor and Lunar Lake chips for laptops. During the earnings call, Intel announced that it currently faces a shortage of production capacity for its 'Intel 7' process node, and the company expects this shortage to "persist for the foreseeable future." That's an unexpected shortage to have, as Intel's current-gen chips use newer process nodes from TSMC instead of Intel's older 'Intel 7' node. Intel explained that the shortage of its 7nm production capacity is due to an unexpected surge in demand for its "N-1 and N-2" products, a reference to its two prior-generation chip families. "What we're really seeing is much greater demand from our customers for n-1 and n-2 products so that they can continue to deliver system price points that consumers are really demanding," explained Intel's Michelle Johnston Holthaus. "As we've all talked about, the macroeconomic concerns and tariffs have everybody kind of hedging their bets and what they need to have from an inventory perspective. And Raptor Lake is a great part. Meteor Lake and Lunar Lake are great as well, but come with a much higher cost structure, not only for us, but at the system ASP price points for our OEMs as well." Hothaus also pointed to customers "hedging their bets" in the face of looming tariffs and opting for less expensive models. Bernstein Research's Stacy Rasgon pressed Holtahaus about the implications for the company's upcoming Panther Lake chips, which are set to launch at the end of the year, especially given that the looming tariff disruptions have not yet occurred. Holthaus said the Panther Lake launch remains on track and the company expects continued success in the commercial market, which she said typically precedes broader consumer adoption. The company also continues its expansive work to promote and cultivate a growing developer ecosystem to unleash the power of its AI wares. However, the fact is that AI still doesn't seem to have the 'killer app' that would send waves of customers to stores to purchase an expensive new laptop. Instead, most of the new features revolve around in-built features in existing applications, like chat and productivity software, that are more nuanced and not quite flashy enough to foment a wave of adoption. Naturally, Intel's take on the state of the AI PC revolves around its own products, which have obviously been lackluster, so we're especially interested to hear AMD's take on the matter when it reveals its results in ten days. We'll also have in-depth reporting on CPU market statistics shortly thereafter to track the impact of potential share losses for Intel. Stay tuned.
[2]
Intel admits what we all knew: no one is buying AI PCs
Summary Despite Lunar Lake, Intel is seeing stronger demand for older Raptor Lake systems. The Intel 7 node is seeing production shortages due to increased demand. AI PCs powered by Meteor Lake and Lunar Lake are more expensive, leading buyers to Raptor Lake, according to Intel. Intel has tried to position itself at the forefront of the AI PC revolution, but based on the company's latest financial report, it looks like that revolution isn't happening yet. Despite offering dozens of AI-enabled PCs packing a Meteor Lake, Lunar Lake, or even more recently, Arrow Lake, CPU, Intel says that its older generations are seeing "much greater demand," as reported by Tom's Hardware. Related Intel is about to offer a free 7% gaming boost to its latest CPUs Missing Arrow Lake performance finally surfaces. Posts Raptor Lake continues to be a barn burner The AI PC trend hasn't caught on for Intel, however Close "What we're really seeing is much greater demand from our customers for n-1 and n-2 products so that they can continue to deliver system price points that consumers are really demanding," said Intel's Michelle Johnston Holthaus. The response is in reference to a shortage of production capacity on the Intel 7 node, which was introduced with Alder Lake (12th-gen) CPUs and served as the foundation of Raptor Lake (13th-gen) CPUs, as well. The reference to n-1 and n-2 is Holthaus talking about previous generations, and Tom's Hardware reports that the increased demand for Raptor Lake chips is occurring across both the consumer and data center markets. It makes sense that adoption isn't picking up. Although cutting-edge Lunar Lake laptops like the Lenovo Yoga Slim 9i are excellent, they're also expensive. According to Holthaus, the extra cost of a Meteor Lake or Lunar Lake laptop doesn't make sense for a lot of people. "Meteor Lake and Lunar Lake are great, but come with a much higher cost structure, not only for us, but at the system ASP price points for our OEMs as well." The trend mainly concerns laptops, where Intel not only has direct sales through OEMs, but also large orders placed by businesses interested in refreshing a fleet of units. On the desktop front, it's hard to say where Intel stands. However, there's a good chance older generations are still seeing stronger sales. Recent Arrow Lake CPUs like the Core Ultra 9 285K and Core Ultra 7 265K offer great efficiency, but they are sometimes even slower than 13th-gen and 14th-gen CPUs when it comes to gaming. Intel has been in somewhat of a free fall financially for the past year. The company's former ousted CEO Pat Gelsinger has been replaced by Lip-Bu Tan, a successful venture capitalist who previously served on Intel's board. In the only public keynote since taking the reins, Tan made it clear that Intel needs to turn things around, saying "you deserve better" to customers.
[3]
Tariff fears push buyers away from Intel's new AI PC chips and toward older processors
In a nutshell: Intel is discovering what most of us already knew: people aren't willing to pay more for CPUs just because they have added AI abilities. Team Blue said sales of its cheaper previous-generation Raptor Lake processors are seeing high demand, a contrast to the Lunar Lake and Meteor Lake chips with their AI smarts. It seems the looming prospect of Trump's tariffs causing economic disruption is playing a part, pushing consumers toward frugality. Intel revealed during its recent earnings call that its Intel 7 process node production capacity was facing shortages, something it predicted would "persist for the foreseeable future." Intel's more recent generations of processors - Meteor, Arrow, and Lunar Lake - use TSMC's newer process nodes, so what's causing the problems? The company said the shortage of 7nm production capacity was due to an unexpected surge in demand for its N-1 and N-2 products: Raptor Lake and Alder Lake. A survey of more than 20,000 tech enthusiasts last year showed that 84% of participants would not be willing to pay extra money for hardware with AI capabilities. Beyond a lot of people preferring to save money rather than opting for a slightly more powerful CPU that is AI-focused, the prospect of US tariffs is playing a part. Many are worried about the prices of goods rising as a result of the tariffs, leading to belt-tightening among many consumers. "What we're really seeing is much greater demand from our customers for n-1 and n-2 products so that they can continue to deliver system price points that consumers are really demanding," said Intel's Michelle Johnston Holthaus. "As we've all talked about, the macroeconomic concerns and tariffs have everybody kind of hedging their bets and what they need to have from an inventory perspective. And Raptor Lake is a great part. Meteor Lake and Lunar Lake are great as well, but come with a much higher cost structure, not only for us, but at the system ASP price points for our OEMs as well." Trump has exempted chips from the tariffs, but Intel could suffer from the retaliatory tariffs China has placed on US imports - chips manufactured in the US could face levies of 85% or higher. "The very fluid trade policies in the US and beyond, as well as regulatory risks, have increased the chance of an economic slowdown with the probability of a recession growing," said Intel's finance chief David Zinsner. "We will certainly see costs increase." "Demand for older-generation chips is a flashing macro signal," Michael Ashley Schulman, chief investment officer at Running Point Capital, told Reuters. "In a shaky economic climate, 'good enough' beats bleeding edge." Elsewhere in the earnings report, new Intel CEO Lip Bi-Tan confirmed reports that the company will be laying off a number of employees, undertaking a major restructuring, and those on hybrid work schedules will need to increase the number of days they come into the office from the current three to at least four.
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Intel reports unexpected high demand for previous-generation Raptor Lake processors, while newer AI-enabled chips struggle to gain traction. Economic concerns and potential tariffs influence consumer choices, leading to production capacity shortages for older models.
Intel, a leading chip manufacturer, is experiencing an unforeseen shift in consumer demand, with its newer AI-enabled processors struggling to gain traction in the market. The company's recent financial report reveals that older generation chips, particularly the Raptor Lake series, are seeing a surge in popularity, while the more advanced and expensive AI PC chips like Meteor Lake and Lunar Lake are not selling as expected 1.
The unexpected demand for previous-generation processors has led to a shortage of production capacity for Intel's 'Intel 7' process node. This shortage is expected to "persist for the foreseeable future," according to the company 1. The situation is particularly surprising given that Intel's current-generation chips use newer process nodes from TSMC rather than the older 'Intel 7' node 2.
Michelle Johnston Holthaus, an Intel executive, explained that macroeconomic concerns and potential tariffs are causing customers to "hedge their bets" and opt for less expensive models 1. The looming prospect of Trump's tariffs potentially causing economic disruption is pushing consumers toward more frugal choices 3.
The newer AI-enabled processors come with a higher cost structure, not only for Intel but also for OEMs in terms of system price points. This increased expense is deterring many consumers from adopting the latest technology 2. A survey of over 20,000 tech enthusiasts last year revealed that 84% of participants were unwilling to pay extra for hardware with AI capabilities 3.
Despite Intel's efforts to promote AI-enabled PCs, the market seems to lack a compelling "killer app" that would drive widespread adoption. Most new features are built into existing applications like chat and productivity software, which may not be flashy enough to justify the higher cost of new hardware 1.
The unexpected shift in demand has forced Intel to reassess its production and marketing strategies. The company continues to work on promoting and cultivating a growing developer ecosystem for its AI products, but the current market response suggests a need for reevaluation 1.
This trend is not just affecting Intel. Industry analysts see the demand for older-generation chips as a "flashing macro signal" indicating broader economic concerns. Michael Ashley Schulman, CIO at Running Point Capital, noted that in a shaky economic climate, "'good enough' beats bleeding edge" 3.
While Intel maintains that its upcoming Panther Lake chip launch remains on track, the company faces challenges in convincing consumers and businesses to invest in more expensive AI-enabled hardware. The situation also raises questions about the overall state of the AI PC market, with industry watchers eagerly awaiting AMD's financial results for a more comprehensive picture of the sector 1.
Intel reports Q4 2024 loss but beats revenue expectations, delays AI chip development, and struggles to compete in the AI market while searching for a new CEO.
9 Sources
9 Sources
Intel's upcoming Lunar Lake chips are set to challenge Qualcomm's Snapdragon X and AMD's Ryzen AI 300 series, marking a significant shift in the AI-powered processor landscape. The chips, largely outsourced, are expected to launch in September 2024.
2 Sources
2 Sources
Intel has announced the cancellation of its Falcon Shores AI chip, opting instead to focus on developing rack-scale solutions with the upcoming Jaguar Shores. This strategic shift comes as the company struggles to compete in the AI chip market dominated by Nvidia and AMD.
5 Sources
5 Sources
Intel cancels its Falcon Shores AI chip, delays Clearwater Forest Xeons, and struggles to maintain server CPU market share against AMD and Arm-based competitors.
5 Sources
5 Sources
Intel, the semiconductor giant, is grappling with revenue shortfalls, job cuts, and strategic shifts in its business model. The company's struggles in the data center CPU market and foundry services have led to significant financial losses and a reevaluation of its future direction.
4 Sources
4 Sources
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