Lenskart Opens AI Smartglasses Platform to Indian Developers Ahead of December Launch

Lenskart's AI Smartglasses, B, are Now Open to Indian Developers | AIM

The glasses, powered by Qualcomm's Snapdragon AR1 Gen 1 chipset, feature an integrated Sony camera and Gemini 2.5 Live AI assistant. Lenskart has announced that it will open access to its upcoming AI-powered camera smartglasses, B by Lenskart, to India's developer ecosystem. The move will enable consumer apps and independent developers to integrate with the new device, creating applications across various sectors, including fitness, food delivery, and entertainment. The initiative is part of Lenskart's plan to establish India's first full-stack wearables ecosystem by combining hardware, software and AI. The company said the smartglasses, designed and engineered in India, are set to launch by the end of December. "This initiative will make its AI and camera technology accessible to leading consumer apps and independent developers," Lenskart said in a statement. The B by Lenskart smartglasses are powered by Qualcomm's Snapdragon AR1 Gen 1 chipset and feature an integrated Sony camera for hands-free photo and video capture. The glasses also include a built-in AI assistant powered by Gemini 2.5 Live, which supports voice commands for payments, translations and wellness tracking. The device weighs 40 grams, making it lighter than most comparable smartglasses. Lenskart aims to leverage its retail network and manufacturing control to lead India's entry into the AI-powered wearables market. The company has also invested in extended reality and AI startups such as AjnaLens to build its technology ecosystem. Industry analysts predict that the global smartglasses market will reach up to $5 billion by 2030, growing at an annual rate of 30%, with India among the fastest-growing regions. Lenskart stated that it remains focused on creating eyewear that combines comfort with innovation, reaffirming its conviction that "smartglasses are glasses first".

Lenskart Expects to Launch its Next AI Smart Glasses in India by 2025-End

* B by Lenskart will feature a built-in AI assistant * B by Lenskart will weigh about 40g * The company has yet to reveal the exact launch date B by Lenskart AI smart glasses are set to be the second smart glasses from the Peyush Bansal-led company after the Lenskart Phonic Smart Glasses, which debuted in India in February. Lenskart has now announced that it plans to offer its next-generation AI smart glasses, dubbed B by Lenskart, to developers in the country. Moreover, the company might also sell its upcoming wearables in other countries. Recently, the company revealed that its new line of wearables will be powered by Snapdragon chips. Now, the company has confirmed that the B by Lenskart smart glasses will be equipped with Qualcomm's Snapdragon AR1 Gen 1 SoC. Additionally, the company also announced that it will soon let developers build apps for the soon-to-be-launched wearables. B by Lenskart AI Smart Glasses Will Help Developers Build Apps The Indian eyewear solutions company has announced that it will soon allow developers in India to start building apps for the B by Lenskart AI camera smart glasses. The Peyush Bansal-led company said that the move will enable "seamless integrations" across categories like food delivery, entertainment, and fitness. The company's upcoming wearables have been "designed and engineered" in India for the world, Lenskart added, signalling that they could be sold in India and other countries. On top of this, Lenskart also revealed that it expects to launch 'B by Lenskart' by the end of December 2025. The smart glasses are confirmed to weigh about 40g. The company claims that it would be about 20 percent lighter than "comparable smart glasses". The B by Lenskart AI smart glasses will be powered by Qualcomm's Snapdragon AR1 Gen 1 chipset. B by Lenskart will also carry an integrated Sony camera for capturing photos and videos. It will feature a built-in Gemini 2.5 Live-powered AI assistant, too. It allows the wearers to have "natural, human-like interactions". The smart glasses will also support hands-free UPI payments, live translation, and "well-being insights". The Lenskart CEO and co-founder recently announced during the Snapdragon for India XR Day that its next range of smart glasses will be powered by Snapdragon chips. B by Lenskart will be the company's second pair of smart glasses. Lenskart Phonic Smart Glasses were unveiled in India earlier this year, in February. At launch, they were priced in India at Rs. 4,000.

Lenskart opens up smartglass platform to developers, consumer apps

As part of the programme, Lenskart will make its AI and camera technology available to consumer apps and platforms such as Zomato, Swiggy, and BookMyShow, along with Indian developers, to enable integration across categories. Lenskart's smartglasses allow users to capture images and videos, do live translation, and make UPI payments, among others. Omnichannel eyewear retailer Lenskart has opened up its smartglass platform to independent developers and consumer apps to build India-specific use cases, according to people aware of the matter. Internally, the smartglass project is known as 'B by Lenskart'. Under this initiative, Lenskart will make its artificial intelligence (AI) and camera technology available to consumer apps and platforms such as Zomato, Swiggy, BookMyShow, and more, along with Indian developers, to enable integration across categories. Lenskart's smartglasses allow users to capture images and videos, do live translation, and make UPI payments, among other features. Last month, the company integrated UPI payments with its smartglasses. This lets users complete transactions by scanning a QR code with their smartglasses, without the need for a phone or a pin. The platform, which is built on Google's Gemini 2.5, is expected to be launched next month. Existing players in the smartglasses market include Meta's Ray-Ban Smart Glasses and Amazon Echo Frames. In September, Reliance Industries also announced JioFrames -- a smartglasses platform that featured an AI voice assistant that supports multiple Indian languages. Lenskart declined to comment on the development. Earlier this year, Lenskart had launched Bluetooth-enabled "Phonic" smartglasses in partnership with Qualcomm. "...they've done well," said Bansal, in a conversation with ET on October 27. "The next version with a camera and video capability is in production. We see smart eyewear as the next extension of the smartphone." Lenskart has also made a series of investments in AI, XR, and computer vision startups over the past year. This includes a strategic investment made by the company in augmented reality startup AjnaLens earlier this year. "In the past, the Indian electronics and wearables ecosystem mostly comprised importers. We were importing software, hardware, and firmware initially. Then we started writing some software. The easier choice is to import everything and then write the top layer. The tougher choice was to put together an engineering team that would work on the full stack -- hardware and firmware -- and have control of data. We don't want to be just distributors of glasses and have someone else doing the tech and taking the data," Bansal had said on October 31, while speaking at The Economic Times Startup Awards event. Lenskart's IPO closed on Tuesday, with bids totalling 28.26 times the number of shares on offer, driven by qualified institutional buyers (QIBs) and non-institutional investors (NIIs). According to BSE data, the IPO received bids for 2,818.8 million shares against 99.7 million shares on sale. The Rs 7,300 crore IPO, which opened for subscription on October 31, is scheduled to debut on the stock exchanges on November 10.

Lenskart opens B by Lenskart AI Smartglasses platform to developers in India

Lenskart announced that its upcoming AI Camera Smartglasses, B by Lenskart, will be available to India's developer ecosystem. This initiative allows independent developers and consumer apps to integrate Lenskart's AI and camera technology across categories such as food delivery, entertainment, fitness, and productivity. The company's move enables developers to build applications on B by Lenskart, extending the functionality of smartglasses beyond lifestyle use. Lenskart aims to establish India's first full-stack wearables ecosystem, combining hardware, AI, and software under one platform. Design and Engineering B by Lenskart is designed and engineered in India, with an expected launch by December 2025. The device weighs 40 grams, approximately 20% lighter than comparable smartglasses, and is engineered for everyday wear. Hardware and AI Features The smartglasses are powered by Qualcomm's Snapdragon AR1 Gen 1 chipset, the same platform used in leading global AR devices. They include an integrated Sony camera for hands-free photo and video capture. The built-in AI assistant, powered by Gemini 2.5 Live, supports voice interactions, live translation, hands-free UPI payments, and wellness insights. Lenskart will leverage its omnichannel retail network, consumer data intelligence, and end-to-end control over manufacturing and supply chain to expand smartglasses adoption. The company has also made strategic investments in XR and AI startups, including Ajna Lens, to build a comprehensive technology stack for wearables. Industry estimates project the global smartglasses market to reach USD 4-5 billion by 2030, with a compound annual growth rate of around 30%, and India positioned as a key growth market.

New eyewear 'B by Lenskart' brand launch - Everything you need to know about IPO-bound eyewear company's smart glasses' foray | Digital | Campaign India

IPO-bound Lenskart has launched a new brand christened 'B by Lenskart Smartglasses' These are new AI Camera Smartglasses from Lenskart, scheduled for launch by the end of December 2025. These glasses are being developed by the company in partnership with Qualcomm. The company announced it will open the device's AI and camera technology to India's developer ecosystem. This move aims to transform the smartglasses into a platform for utility by enabling seamless integrations with consumer apps across various categories including food delivery and fitness. Peyush Bansal's Lenskart is currently set for a massive INR 70,000 crore worth IPO listing on the national exchanges. Meanwhile the new brand identity features a logo with a single letter 'B' styled as a pair of heavy stylish wayfarer smart glasses. The first version of the smartglasses are powered by the Qualcomm Snapdragon AR1 Gen 1 chipset and feature an integrated Sony camera for handsfree photo and video capturing. These glasses are also expected to include an AI assistant powered by Gemini 2.5 Live, enabling features like handsfree UPI payments, live translation, and personal health insights. The device emphasises everyday wearability, weighing 40 grams, which is positioned as significantly lighter than competing smartglasses. The B by Lenskart smartglasses' brand creates a new, highly personalised and contextual advertising medium within the nascent wearable computing space. The integrated camera and AI assistant, powered by Gemini 2.5 Live can gather realtime, onsite and hyperlocal data (visual and auditory) to enable unprecedented levels of contextual ad targeting and in the moment promotions. This initiative positions Lenskart to capture significant value in the growing global smartglasses market, estimated to reach $4-5 billion (INR400-500 crores) by 2030, by building India's first fullstack wearables ecosystem.

Lenskart announces B by Lenskart AI Smartglasses with Gemini 2.5 Live assistant, to launch next month

The company aims to build India's first full-stack AI wearables ecosystem, with a global launch planned by 2025. Lenskart has finally announced that it will open its AI Camera Smartglasses, B by Lenskart, to India's developer ecosystem. This will allow third-party developers and consumer apps to integrate their services with the company's AI and camera technology across use cases such as food delivery, entertainment, fitness, and payments. As per the company, the move is aimed at transforming smartglasses from a lifestyle accessory into a multi-utility platform. Lenskart said it plans to build India's first full-stack wearables ecosystem, combining hardware, AI, and software capabilities. The B by Lenskart smartglasses are designed and engineered in India, and they are expected to be available in December 2025. The device weighs 40 g, which is nearly 20 pct lighter than similar products, and is powered by Qualcomm's Snapdragon AR1 Gen 1 chipset. It also includes a Sony camera for taking hands-free photos and videos. Also read: Apple's next big AI move? Tim Cook hints at Gemini, Anthropic integration after ChatGPT The glasses include an AI assistant powered by Gemini 2.5 Live, which enables voice-based interactions, UPI payments, live translation, and wellness tracking. Lenskart plans to scale production by leveraging its omnichannel retail network, data intelligence, and manufacturing capabilities. To strengthen its technology stack, the company has invested in XR and AI startups, such as Ajna Lens. The company, citing industry analysts, in its press release stated that the global smartglasses market could reach USD 4-5 billion by 2030, with an annual growth of nearly 30 per cent, with India poised to be among the key markets.