Meta Revives Smartwatch Project with Camera, Potential September Launch

Reviewed byNidhi Govil

8 Sources

Meta is reportedly reviving its smartwatch project, featuring a built-in camera. The device could be announced at the Meta Connect conference in September, potentially working alongside new AI glasses.

Meta's Smartwatch Revival

Meta Platforms, formerly known as Facebook, is reportedly reviving its smartwatch project, which was initially shelved in 2022 1. The new device is rumored to feature a built-in camera, setting it apart from competitors like Apple and Samsung 2.

Source: 9to5Google

Source: 9to5Google

Potential September Launch

The revived smartwatch project is reportedly timed with Meta's Connect conference, scheduled for September 17-18, 2025 3. However, sources are unclear whether the device will actually debut at the event or if it's just being developed in parallel 4.

Camera Integration and AI Capabilities

A standout feature of the rumored Meta smartwatch is its built-in camera. Previous prototypes, codenamed "Milan," featured both front and rear cameras 3. The inclusion of a camera could enable AI-based features, potentially tying in with Meta's upcoming smart glasses and other AI initiatives 2.

Source: Analytics Insight

Source: Analytics Insight

Manufacturing and Design

China's Huaqin Technology, which has previously produced devices for Samsung, Huawei, and Xiaomi, is reportedly the primary manufacturer for Meta's smartwatch 4. While specific design details remain undisclosed, earlier prototypes suggested a design similar to a Fitbit Versa, with a detachable body for using the rear camera 4.

Ecosystem Integration

The smartwatch is expected to complement Meta's expanding wearable ecosystem, including its partnership with Ray-Ban for smart glasses and its Quest lineup of VR headsets 1. This integration could offer users a more cohesive experience across Meta's various devices and platforms.

Competition and Market Positioning

By incorporating a camera and potential AI features, Meta aims to differentiate its smartwatch in a market dominated by health-tracking and notification-focused devices from Apple, Samsung, and Garmin 4. This unique selling point could appeal to users looking for more advanced functionality in their wearables.

Historical Context

Meta's smartwatch project has had a tumultuous history. Initially reported in 2021, the project was put on hold in 2022 due to technical challenges and shifting priorities 3. The revival of the project suggests renewed interest in wearable technology from Meta, possibly driven by advancements in AI and the company's broader strategic goals.

Implications for the Wearable Market

Source: Analytics Insight

Source: Analytics Insight

If successful, Meta's camera-equipped smartwatch could potentially shake up the wearable market, encouraging innovation among competitors. Apple, for instance, has previously considered adding a camera to the Apple Watch, as evidenced by a 2019 patent application 5.

As the potential launch approaches, the tech industry will be watching closely to see how Meta's smartwatch integrates with its other products and whether it can carve out a significant niche in the competitive wearable market.

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