Microsoft Pushes Windows 11 and AI PCs as Windows 10 Support Nears End

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On Tue, 7 Jan, 12:02 AM UTC

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Microsoft declares 2025 as "the year of the Windows 11 PC refresh," emphasizing AI capabilities and the impending end of Windows 10 support. The company faces challenges in user adoption and skepticism about AI PC performance.

Microsoft's Push for Windows 11 and AI PCs

As the end of support for Windows 10 approaches, Microsoft is making a concerted effort to drive users towards Windows 11 and new AI-capable PCs. Yusuf Mehdi, Microsoft's Executive Vice President and consumer chief marketing officer, has declared 2025 as "the year of the Windows 11 PC refresh" 1.

The End of Windows 10 Support

Microsoft has confirmed that Windows 10 will reach its end-of-support date on October 14, 2025 2. This means that after this date, the operating system will no longer receive security updates or technical support, potentially putting users at risk.

Adoption Challenges

Despite Microsoft's efforts, Windows 11 adoption has been slower than anticipated. Recent statistics show that Windows 10 still maintains a nearly two-thirds market share at 63%, while Windows 11 accounts for only 34% 2. Some enterprises have even been reported to downgrade newly procured Windows 11 devices to Windows 10 due to stability and compatibility concerns 3.

Focus on AI and Copilot+ PCs

Microsoft is heavily promoting its AI offerings, particularly Copilot and Copilot+ PCs. The company claims that these new AI-enabled PCs are up to five times faster than popular 5-year-old Windows PCs and up to 58% faster than a MacBook Air with M3 1. However, some reports suggest that Copilot+ PCs may underperform in certain areas, such as video gaming 3.

Industry Projections and AI PC Adoption

Microsoft cites IDC research suggesting that 80% of businesses could refresh their PC portfolios by the end of 2025, with 70% of consumers doing so in the next two years 2. Canalys research indicates that AI PCs accounted for 20% of the market in Q3 2024, with Windows PCs making up 53% of that segment 2.

Future Developments and Challenges

Microsoft is previewing new features for Copilot+ PCs, including Windows Recall photographic memory, through its Windows Insider program 4. However, the company faced a setback last year when it had to delay the release of Recall, which was intended to be a signature feature of its first Copilot+ PC 5.

As Microsoft continues its push for Windows 11 and AI PCs, it faces the challenge of convincing users and businesses to upgrade, while also delivering on the promised benefits of AI-enabled computing. The success of this transition will likely play a crucial role in shaping the future of personal computing and Microsoft's position in the market.

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