Samsung and LG Gear Up for CES 2025 with AI-Centric Innovations

Samsung CES 2025 press conference: Watch it here Monday at 5PM ET

Look for Samsung to incorporate AI into its new TVs, refrigerators and everything in between. Samsung is the 800-pound gorilla of CES, a global electronics giant that produces mobile devices, TVs and home theater products and kitchen appliances -- just to name a few. It's traditionally used CES to remind the world that it's a major competitor in all those arenas, while offering a peek behind the curtain of some more cutting-edge tech, too. In 2024, for instance, Samsung's CES press conference covered all the usual iterative updates -- new TVs, new projectors, new soundbars -- but also offered up some genuinely futuristic product first looks as well. And while we won't see the transparent MicroLED screens at the local Best Buy anytime soon, you can already buy the Music Frame speaker that was first shown off at CES 2024. But it's the Ballie robot, a two-time CES veteran, that we're most hoping will make a return appearance -- ideally with a real-world release date this time. Or perhaps Ballie will be more autonomous this time around. That would better fit the "AI for All: Everyday, Everywhere" theme that the company has announced for its presentation in Las Vegas. The Korea-based giant has already posted several weeks worth of early CES announcements in its online newsroom, touting AI-enhanced refrigerators and appliances with built-in screens. But there's non-AI stuff, too: Samsung has preannounced a 27-inch QD-OLED gaming monitor, and the company is teaming up with Google (!) to deliver Eclipsa, a new 3D audio technology that is apparently aiming to be an alternative to Dolby Atmos and DTS. One thing you shouldn't expect to see in Vegas: The presumed Galaxy S25 smartphone line. If it follows its recent scheduling, Samsung will likely slate that unveiling for the second half of January, when it will have the tech news spotlight to itself. (Last year it was a January 17 event, which was announced on January 11.) You can watch the Samsung CES press conference as it happens here. The feed will start Monday, January 6 at 5:00PM ET. (We'll add the embed once it becomes available.)

Watch the Samsung CES 2025 keynote live here: AI updates and more

Look for Samsung to incorporate AI into its new TVs, refrigerators and everything in between starting at 5PM ET. The Samsung CES 2025 press conference is starting soon, but the Korean electronics giant has already announced quite a few new products. Among the big items already announced: New Frame TVs, new monitors and even a new surround sound format. Just don't expect any Galaxy phone news: Samsung will soon detail the next Unpacked event, where it will give us all those details in due time. You can watch the Samsung CES press conference as it happens here. The feed will start Monday, January 6 at 5:00PM ET. We'll be highlighting the key events from the Samsung presentation as they happen. The CES 2025 theme for Samsung is "AI for All: Everyday, Everywhere." (If that sounds familiar, that's because it's nearly identical to the CES 2024 theme.) The company has been posting a litany of early CES announcements in its online newsroom, touting AI-enhanced refrigerators and appliances with built-in screens. Whether it's got better AI smarts or not, though, we're hoping to see more of the Ballie robot, a two-time CES veteran -- ideally with a real-world release date this time. Otherwise, expect Samsung to deliver more details on its early sneak peeks. Samsung has preannounced new TVs, new soundbars, a 27-inch QD-OLED gaming monitor and the company is teaming up with Google (!) to deliver Eclipsa, a new 3D audio technology that is apparently aiming to be an alternative to Dolby Atmos and DTS.

Samsung's CES 2025 press conference: How to watch | TechCrunch

Samsung's CES presser is always an odd duck. The Korean electronics giant generally keeps its powder dry when it comes to consumer electronics. After all, it's expected to announce its latest flagship handset -- the Galaxy S25 -- toward the end of January. CES 2025 is going to continue the company's tradition of TVs and appliances. There are also odds and ends like consumer robots that will most likely never see the light of day. Samsung has adopted the tagline "AI for All: Everyday, Everywhere" for the presentation, which kicks off on January 6 at 2 p.m. PT/5 p.m. ET. That alone doesn't offer us much to work with. After all, any company that doesn't mention AI during its press event will be fed to the sharks at Mandalay Bay. We do have it on good authority, however, that the company will be going hard on the AI refrigerator front, come January.

LG CES 2025 press conference and liveblog: See new OLED TVs and more as they're unveiled

The LG press conference is kick off CES press day, and you can watch it here live (scroll down for the livestream), as well as read our liveblog commentary. Look for the Korea-based company to expand on some of its early announcements, including: You can watch the LG CES press conference as it happens below. The feed starts Monday, January 6 at 11:00AM ET. From earlier: LG kicks things off on this "press day" at CES 2025, the full day of press conferences that precede the show's official opening on Tuesday. LG executives will take the stage at Mandalay Bay at 8AM PT on Monday and you can catch all of the announcements right here. Last year, LG pre-empted Apple by giving "AI" a new meaning. In the company's parlance, it's "Affectionate Intelligence" and that remains the same this year as LG continues to lean into AI. When it comes to more tangible products, the transparent OLED-T TV the company announced in 2024 did actually go up for pre-order last year to the tune of a $60,000 price tag. That came in addition to LG's expected appliance push and new EV chargers, but (sadly), the little home robot that LG introduced last year hasn't been seen since. Beyond the "AI everywhere" angle (which you'll hear from nearly every vendor this year), expect LG to tie together its full range of product categories, from TVs to appliances and everything in between. And because LG (like Samsung) has tended to tip its hand in the days and weeks before CES, we already have some idea of what to expect. We already know that the company's 2025 OLED evo TV line will pair 4K resolution with gaming-friendly 165Hz refresh rate. Meanwhile, the new PF600U packs an HD projector, Bluetooth speaker and LED mood lamp into something that looks like an old-school oscillating floor fan. On the audio front, Engadget's Billy Steele already likes the "punchy highs" he heard during a quick demo of the compact S20A soundbar. And the newest LG Signature microwave includes a built-in 27-inch touchscreen display on its door, so your kitchen will never be without a screen. Of course, we're hoping to see another take on transparent TVs (maybe with a more consumer-friendly price point) and maybe a real-world look at that robot, too.