Samsung Launches Bespoke AI Washer Dryer Range in India: Revolutionizing Laundry with Smart Technology

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Samsung introduces its new Bespoke AI Washer Dryer range in India, featuring advanced AI technology for smarter, more efficient laundry care. The all-in-one appliance offers no-load transfer, all-weather drying, and intelligent fabric care, catering to modern Indian households.

Samsung Introduces Bespoke AI Washer Dryer Range in India

Samsung, India's largest consumer electronics brand, has launched its new Bespoke AI Washer Dryer range, designed to revolutionize laundry care for modern Indian households

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. The all-in-one appliance, featuring a 12KG wash and 7KG dry capacity, combines advanced AI technology with convenience and efficiency

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Source: Samsung Newsroom

Source: Samsung Newsroom

Advanced AI Features for Smarter Laundry

The Bespoke AI Washer Dryer incorporates several intelligent features to enhance the laundry experience:

  1. AI Wash: Utilizes a five-step sensing process to optimize washing performance and minimize waste. It detects fabric weight and softness, monitors soiling levels, and adjusts water and detergent usage accordingly

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  2. AI Energy: Ensures energy-efficient operation throughout the year

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  3. AI Ecobubbleā„¢: Enhances washing performance by improving soil removal by up to 20% while being gentle on fabrics

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  4. Auto Dispense: Automatically releases the appropriate amount of detergent and softener for each load, with a capacity to store enough for up to one month of washing

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Convenience and Efficiency

The new range offers several features designed for user convenience:

  1. No-load transfer: Allows direct transfer of clothes from the washer to the dryer without manual intervention

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  2. All-weather laundry: Ensures consistent performance in washing and drying regardless of seasonal changes

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  3. SuperSpeed mode: Washes a full load in just 39 minutes while maintaining fabric quality

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  4. Air Wash: Refreshes laundry without washing, using deodorization to keep garments and bedding smelling fresh

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  5. SmartThingsā„¢ integration: Enables remote control and monitoring of the appliance

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  6. Wrinkle Prevent: Keeps dried clothes wrinkle-free, reducing the need for ironing

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Market Insights and Consumer Trends

A recent consumer study by Samsung India revealed an increasing demand for washer dryers as households seek to protect clothes from dust and germs while saving effort on air-drying across all seasons

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. This shift reflects the growing need for appliances that combine performance with convenience, especially for families managing larger loads with limited drying space

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Availability and Pricing

The Samsung Bespoke AI Washer Dryer range is available in India through Samsung.com, authorized retail outlets, and leading e-commerce platforms. Prices start from INR 63,990, and the appliance comes with a 20-year warranty on its digital inverter motor

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Ghufran Alam, Vice President of Digital Appliances Business at Samsung India, expressed confidence that the new range will transform the laundry experience for Indian households, making it simpler, faster, and more reliable

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