Samsung Unveils 2025 Bespoke AI Appliances in India: Integrating AI for Smarter Homes

Samsung Showcases AI-Enhanced Appliances at First 2025 India Tech Seminar

Samsung's latest Bespoke lineup brings AI-enabled convenience to Indian homes and introduces Bespoke AI Refrigerator with AI Home Other showcased models include Bespoke AI WindFree™ Air Conditioner, Bespoke AI Double Door Refrigerator, Bespoke AI Top Load Washer and Bespoke AI Laundry Combo™ Samsung hosted its first-ever India Tech Seminar in Gurugram. The landmark event was the first of its kind ever held by Samsung in the country, and it brought together around 30 journalists and tech influencers for an immersive, hands-on experience with Samsung's latest AI-enhanced home appliances. The seminar included presentations from engineers specializing in refrigeration, laundry, and air conditioning, as well as a customer experience (CX) planner and software engineer. It showcased the enhanced capabilities of its latest products while reaffirming the company's continued commitment to intelligent living through its "AI Home" vision. The event began with a welcome address by Ghufran Alam, Vice President, Digital Appliances Business, Samsung India, followed by a presentation from Saurabh Katyal, Head of the Digital Appliances (DA) Business at Samsung India. He introduced the India 2025 Bespoke AI lineup, which includes models already available in the Indian market -- such as the Bespoke AI WindFree™ Air Conditioner, Bespoke AI Double Door Refrigerator, Bespoke AI Top Load Washer and the recently released Bespoke AI Laundry Combo™ -- as well as the soon-to-launch Bespoke AI Refrigerator with AI Home. To meet the high level of interest that consumers in India have for the SmartThings ecosystem, a live demo led by Samsung's multi-device experience (MDE) team highlighted how connected technologies support Samsung's four core values, which are Easy to Use, Saving, Care and Secured. The demo was conducted using the 9" display on the Bespoke AI Refrigerator, serving as a central control hub that ideally showcases the SmartThings experience. Key features that were demonstrated included Map View for intuitive device control, Bixby voice commands for seamless interaction, the Knox Security Dashboard for home monitoring, and SmartThings Energy for power usage tracking and optimization. The MDE team also showcased the convenience of SmartThings Routines, which are preset automations that manage devices when users leave their homes, with the capability to automatically turn off appliances and activate security features. Additionally, Samsung engineers introduced other enhanced features and explained how AI Energy Mode, which is part of SmartThings Energy, functions across the appliance lineup. * The Bespoke AI Refrigerator with AI Home features the upgraded AI Vision Inside, which recognizes a wider range of food items to help users manage groceries more efficiently. * The Bespoke AI Double Door Refrigerator is equipped with Twin Cooling Plus™ for independent fridge and freezer cooling, and the Convertible 5-in-1 feature, which allows users to flexibly adjust compartments to meet their storage needs. AI Energy Mode helps reduce power consumption through optimized temperature control. * The Bespoke AI Laundry Combo™ is a heat pump washer-dryer newly launched in India, featuring AI Wash, which detects load weight, fabric type, and soil level to adjust washing performance, and a heat exchanger for faster, energy-efficient drying. * The Bespoke AI Top Load Washer is Samsung's first top-load washer in India with AI features, offering AI Wash, AI VRT+ for noise and vibration reduction, and AI Energy Mode to optimize energy usage based on user habits. * The Bespoke AI WindFree™ Air Conditioner offers draft-free cooling via 23,000 micro-holes, AI Fast & Comfort Cooling, and AI Energy Mode, which learns user behavior to reduce energy consumption by up to 30%. "The Tech Seminar was a great opportunity to deliver detailed insights into our innovative and trustworthy technologies directly from our engineers to the Indian media," said Ghufran Alam, Vice President of the DA Business at Samsung India. "We're proud to continue building meaningful connections with our customers through smarter, AI-enhanced experiences." For more information on Samsung's latest AI-powered home appliances and SmartThings innovations, please visit www.samsung.com.

Samsung Unveils 2025 Bespoke AI Appliances in India; Debuts Innovative Bespoke AI Laundry Combo

From L - R: Ghufran Alam, Vice President, Digital Appliances Business, Samsung India ; John S.W. Park, Corporate Vice President, Digital Appliance Business, Samsung India; & JB Park, President & CEO, Samsung Southwest Asia. Samsung, India's largest consumer electronics brand, today introduced its 2025 Bespoke AI appliance lineup, built on four distinct consumer benefits: Easy, Care, Save and Secure to enrich and simplify your lives with AI. These experiences are powered by Samsung's new AI Home screen interface, Bixby voice assistant with two-way natural communication, Samsung Knox security, and seamless SmartThings connectivity, delivering hyper-personalised, energy-efficient, and secure smart home solutions for modern Indian households. At the heart of the new lineup is the Bespoke AI Laundry Combo, a category-defining innovation that sets a new standard for convenience and intelligent automation in home laundry care. The 2025 range expands Samsung's AI Home ecosystem across key appliances such as refrigerators, air conditioners, and washing machines. With intuitive touchscreen displays, upgraded voice intelligence, and inclusive accessibility features, the line-up offers a truly connected, easy-to-use, and secure smart home experience for all. The AI Home screen sits at the center of this innovation - a smart display and interaction hub that transforms home management. Built into select appliances, AI Home enables real-time appliance insights, control over connected appliances, entertainment, and even family communication - all from a single interface. With its user-friendly design, AI Home makes it easier than ever to unlock the full potential of Samsung's Bespoke AI appliances. The upgraded Bixby voice assistant enhances control through voice commands and introduces new capabilities like Voice ID[1], which recognizes individual users and switches to their Samsung accounts for a personalized experience. Additionally, new SmartThings services like Family Care enhance home safety by sending alerts to family members in unusual situations such as when no activity has been detected at a scheduled time, offering peace of mind and proactive care. To bring its AI Home vision for 2025 to life, Samsung is focused on delivering a trusted, intelligent, and future-ready experience for users. A key part of this commitment is the integration of enhanced Samsung Knox security across a wide line-up, giving users the confidence to enjoy their AI-powered connected homes with complete peace of mind. Another major priority is future-proofing appliances. With Smart Forward, Samsung's software update service via SmartThings, users can continue to receive the latest features and performance upgrades on their existing devices without needing to buy new ones. "We are proud to bring the 2025 Bespoke AI digital appliances line-up to India, where innovation meets intention. These are not just smart appliances; they are intuitive companions built for Indian homes. Whether it is a child exploring the refrigerator via AI Vision Inside, a working couple managing laundry remotely, or an elderly user interacting with the appliance, we have designed every touchpoint to be personal, seamless and secure. With a strong focus on the four core values: Easy, Save, Care, and Secure, our vision is to deliver interconnected AI appliances that seamlessly integrate into the household reflecting a forward-thinking approach to innovation that is quickly becoming a reality," said JB Park, President & CEO, Samsung Southwest Asia "With the 2025 range, we are offering appliances that understand lifestyles, protect personal data, and deliver real-world convenience with AI Home. Whether it's through AI Vision Inside, Knox-powered security, or inclusive design, our new line-up is a powerful step towards homes that are truly smart, safe, and human-centric. We are confident our Bespoke AI appliances will revolutionize modern Indian households so that consumers ca experience the comfort of seamless smart home living," said Ghufran Alam, Vice President, Digital Appliances Business, Samsung India. The Bespoke AI Laundry Combo features advanced heat pump drying technology that gently and efficiently dries clothes at lower temperatures by recycling warm air. The heat pump system optimizes heat transfer and reduces drying time by up to 60%[4] and energy consumption by up to 75%[5], while reducing shrinkage and fabric damage. With the Super Speed cycle, users can wash and dry a load in just 98 minutes. Its 7-inch AI Home LCD display provides an intuitive interface for cycle selection, monitoring, and control, delivering personalized suggestions based on usage patterns and seasonal habits. The display also shows energy and water consumption reports and offers a full view of connected appliances at home via Map View. The Bespoke AI Laundry Combo is also verified to level 'Diamond' from UL Solutions, highlighting Samsung's industry-leading device security. The Bespoke AI Laundry Combo comes with upgraded Bixby, which understands complex, conversational voice commands. Additionally, the Flex Auto Dispense System is able to store detergent for up to 32 loads[6], while the Auto Open Door automatically releases humid air after a cycle ends to prevent damp smells and enhance freshness. The 2025 Bespoke AI digital appliances range is a testament to inclusive, human-centric design. With universal design at its core, the line-up ensures technology adapts to users -- not the other way around. Features like the expanded Auto Open Door function across key appliances, accessible control panels, screen readers, enlarged fonts, and Bixby's Voice ID support make operation easier for users with limited mobility or visual impairments. Built-in microphones and voice-based alerts further enable a seamless, easy to use experience. Samsung's 2025 Bespoke AI appliance range is now available across leading online and offline retail channels, including Samsung Exclusive Stores, Samsung.com as well as major e-commerce platforms. The Bespoke AI Laundry Combo is priced at INR 319000, offering all-in-one washing and drying convenience with smart automation. The Bespoke AI WindFree Air Conditioner starts at INR 36000, while the Bespoke AI Double Door Refrigerator is available from INR 44000 onwards. For those seeking smart laundry solutions, the Bespoke AI Top Load Washer starts at INR 24500 for the 8kg model. The Bespoke AI French Door Refrigerator with integrated AI Home display will be available from July onwards. [1] Each user must register for a Samsung Account on screen appliances in advance. Voice ID should be registered either on the refrigerator, or Galaxy mobile devices and then transferred to the refrigerator. (Limited to Galaxy S24 and subsequent models where Voice ID can be registered.) [2] AI Wash & Dry's detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy [3] A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. [4] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents. [5] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs. WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents. [6] Expected number of loads: Detergent compartment can hold general detergent for up to 17 loads. Flex compartment can hold one of the following: softener for up to 19 loads, general detergent for up to 15 loads or specialty detergent for up to 36 loads. [7] The testing was conducted in Samsung's 132m² residential environment laboratory at a temperature of 35°C/24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI Energy mode on and off in AI Comfort mode on the AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. [8] Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. [9] Based on internal testing with WA80F/24, using IEC 3kg load, comparing a normal cycle. Results may vary depending on the actual usage conditions.

Samsung 2025 Bespoke AI Appliances Launched in India: Price and Details

The Bespoke AI French Door Refrigerator will be available in July Samsung launched its 2025 series of Bespoke AI smart appliances in India on Wednesday. The South Korean tech giant is introducing a new AI Laundry Combo with integrated washing and drying, a WindFree Air Conditioner, a Double Door Refrigerator, and a Top Load Washer as part of the 2025 Bespoke AI series. Apart from these, the company is also planning to launch the Bespoke AI French Door Refrigerator with integrated AI Home display in July. All of these devices feature the tech giant's AI-powered features, and some of them come equipped with the AI Home central hub. The new Bespoke AI Laundry Combo price is set at Rs. 3,19,000, while the Bespoke AI WindFree Air Conditioner starts at the price of Rs. 36,000. On the other hand, the Bespoke AI Double Door Refrigerator can be purchased at the starting price of Rs. 44,000, and the Bespoke AI Top Load Washer starts at Rs. 24,500 for the 8kg model. The price for the French Door Refrigerator has not been revealed. All of these Samsung devices are currently available on the company's website and major e-commerce platforms, as well as the Samsung Exclusive Stores, and other offline retail channels. Samsung's new Bespoke AI Laundry Combo is an integrated washing and drying unit that does not require users to manually transfer clothes between machines. It is powered by the company's AI Wash & Dry feature, which senses laundry weight, fabric type, and soil levels. Based on this information, the machine can then automatically adjust water, detergent, wash time, and drying conditions for each load. It also features a heat pump drying technology that dries clothes at lower temperatures by recycling warm air. Samsung claims the appliance can wash and dry a load in 98 minutes. The Laundry Combo also features a 7-inch AI Home LCD screen that can be used for cycle selection, monitoring, and controlling the washing and drying process. Users can also check the energy and water consumption reports on the display. Notably, it also comes with the upgraded Bixby AI assistant, which was first released in August 2024. The Bespoke AI Refrigerator with AI Home comes with an AI Vision Inside feature that can recognise up to 37 fresh food items, letting users view the interior remotely, track expiry dates, and receive recipe suggestions. Additionally, it can also recognise up to 50 pre-saved processed food items. It comes with a 9-inch AI Home screen that doubles as the central hub. It also comes with voice control and auto-open door features. Coming to the AI WindFree Air Conditioner, it features AI Fast & Comfort Cooling modes, customised cooling, and quick remote to personalise the temperature according to the users' preferences. The device can intelligently adjust compressor speed based on room temperature and usage patterns to reduce energy consumption by 30 percent. Finally, the Bespoke AI Top Load Washer comes with the same AI Wash that also powers the Laundry Combo. Other notable features in the appliance include Hygiene Steam & Stain Wash, Super speed, AI Energy Mode, and SmartThings integration.

Samsung 2025 Bespoke AI Appliances with smart home features launched in India

Samsung India has introduced its 2025 Bespoke AI appliance lineup, focusing on four core consumer benefits: Easy, Care, Save, and Secure. Designed to simplify modern Indian homes, these smart appliances leverage Samsung's AI Home interface, Bixby voice assistant with natural two-way communication, Samsung Knox security, and SmartThings connectivity for a hyper-personalized and secure experience. Bespoke AI Laundry Combo A space-saving all-in-one washer and dryer with AI Wash & Dry technology that senses fabric type, soil levels, and laundry weight to optimize cleaning and drying. It features heat pump drying that reduces drying time by up to 60% and energy use by 75%, with a Super Speed cycle completing wash and dry in 98 minutes. The 7-inch AI Home display offers cycle control, energy reports, and appliance monitoring. Enhanced Bixby voice control, Flex Auto Dispense for detergent (up to 32 loads), and Auto Open Door for freshness complete the package. This model is UL Solutions 'Diamond' certified for IoT security. Bespoke AI Refrigerator with AI Home Equipped with AI Vision Inside, this fridge can recognize 37 fresh and 50 processed food items, track expiry dates, and suggest recipes. With its 9-inch AI Home display, the fridge becomes a smart control center for tasks, media, and appliance settings. Features include Auto Open Door, hands-free Bixby voice control, and SmartThings Energy monitoring. Offers AI Energy Mode, SmartThings Home Care, Wi-Fi connectivity, and Twin Cooling Plus technology to keep food fresh longer. Convertible 5-in-1 modes and an Active Fresh Filter+ eliminate 99.99% of harmful bacteria. Provides comfortable cooling through 23,000 micro-holes without direct cold drafts. AI Energy Mode learns usage patterns to cut energy consumption by up to 30%, while AI Fast & Comfort Cooling ensures rapid, efficient temperature control. Features AI Wash to detect fabric type and weight for optimal settings, delivering 25% better fabric care. Technologies like Ecobubble, Hygiene Steam, Stain Wash, Super Speed, and SmartThings integration enhance washing performance. Samsung's Bespoke AI appliances integrate Samsung Knox security with a multi-layered protection dashboard. Five products including the Laundry Combo and Family Hub earned UL's 'Diamond' level IoT security certification. Universal design elements like Auto Open Door, accessible controls, screen readers, large fonts, and Bixby Voice ID support make these appliances easy to use for people with disabilities. Available across Samsung Exclusive Stores, Samsung.com, and major e-commerce platforms. Speaking about the launch, Ghufran Alam, Vice President of Digital Appliances Business at Samsung India, said,

Samsung's Bespoke AI-powered home appliances are here, but how useful are they really?

Samsung has launched its 2025 Bespoke AI appliance lineup in India. The company says it wants to redefine what home appliances can do, using artificial intelligence to make them more intuitive, more connected, and more useful. That's the pitch. The launch includes AI-powered refrigerators, washing machines, air conditioners, and an all-in-one washer-dryer combo. These aren't entirely new product categories, but Samsung is trying to make them smarter by adding voice control, touch displays, connected apps, and predictive features. "Bespoke" is Samsung's lifestyle-focused product line, built to be more modular, stylish, and now smarter. With "Bespoke AI," the brand is trying to fold artificial intelligence into appliances like refrigerators, air conditioners, washing machines, and dryers. AI, in this context, means connected features that automate routines, suggest actions, and learn user behaviour. Samsung says the appliances are designed around four pillars: Easy, Save, Care, and Secure. That loosely translates to automation, efficiency, health monitoring, and data protection. These features do matter and add value. But what exactly is new? The most heavily promoted product is the Bespoke AI Laundry Combo. It's a washer and dryer combined into one machine. It includes a 7-inch touchscreen display, voice control through Bixby, and AI-powered cycle optimisation. It can detect how much laundry you've put in, what type of fabric it is, how dirty it might be, and then adjust the water, detergent, and settings accordingly. There's also a "Super Speed" mode that finishes a wash-and-dry cycle in under 100 minutes. The machine can even open its door automatically after a cycle ends to release moisture and prevent damp smells. It stores detergent for up to 32 loads and offers usage reports through Samsung's SmartThings app. These features sound useful, especially for busy households or people living in compact apartments. But the price is high. At ₹3,19,000, it's far from affordable. The new Bespoke AI Refrigerator includes "AI Vision Inside," a feature that uses cameras to recognise fresh food items. It can identify up to 37 types of fresh food and 50 types of packaged items. The fridge tracks expiry dates and suggests recipes to reduce food waste. There's also a 9-inch display that acts as a smart hub for notes, schedules, and media. It can connect to other appliances and display a map view of your entire smart home. You can talk to it using Bixby and control everything without your phone. It's a clever idea, and the recipe suggestions could genuinely help reduce waste. But it also depends on how well the recognition system works. Fridge cameras are not new, and previous attempts haven't always worked well. During our limited hands-on time, the Samsung refrigerator seemed pretty consistent with recognising both packaged and raw items Samsung had on display. Samsung also announced the Bespoke AI WindFree Air Conditioner and Top Load AI Washers. The AC uses AI to adjust the compressor speed based on usage patterns. It also has a "WindFree" mode that disperses air through 23,000 tiny holes instead of direct vents. This is supposed to prevent harsh cold blasts and save up to 30% energy. The top-load washer offers automatic fabric recognition and AI-powered cycle optimisation. There are also features like Ecobubble, AI VRT+, and Super Speed modes for faster cycles. Machine learning-based cycle recommendations have existed before, but what's new here is Samsung's attempt to pull all of it together into one connected "ecosystem." The WindFree AC starts at ₹36,000, and top-load washers begin at ₹24,500. All these devices are held together by AI Home, Samsung's updated interface that runs across appliances. There's tight integration with SmartThings, Samsung's home automation platform. You can check appliance usage, control them remotely, and monitor energy and water consumption. There's also Samsung Knox, a suite of technologies built in for data security. This matters because as more smart devices enter the home, so do more security risks. Samsung says some of its products have even received a 'Diamond' level IoT security rating, which means better assurance of protection for your smart home ecosystem. One interesting feature is Smart Forward, which is a system that lets these appliances get software updates, so you don't have to buy new ones just to get new features. If Samsung delivers on this, it could help reduce e-waste and give consumers better value over time. One area where Samsung deserves credit is accessibility. The new products support screen readers, have larger fonts, and can give voice alerts. Doors open automatically, and control panels are more inclusive. These changes might not be the headline features, but they could make a big difference for elderly users or people with disabilities. There's no question that Samsung has built a cohesive and polished ecosystem. The AI Home interface looks good. The automation features are thoughtful. The design is modern and consistent across products. Most of the features themselves aren't exactly new, but we are hoping AI will help make them more dependable and useful. For now, most of these impressive AI products are premium. The AC starts at ₹36,000. The smart refrigerators begin at ₹44,000. These are not mass-market appliances yet. They are targeted at urban, tech-friendly buyers who already live in connected homes. If you already use SmartThings, own a Galaxy phone, and want everything in your home to be part of one system, these appliances will probably feel like a natural upgrade. If you're looking for reliable performance, efficiency, and a few time-saving features, the new lineup does offer value. But if you're on a budget or don't care about whether your fridge knows your grocery habits, there's not much here that will change your life. Samsung's Bespoke AI range is well designed and ambitious. It offers a glimpse of what connected living could look like. But like most smart appliances, it still has to prove that intelligence makes everyday life easier, not just more expensive.