Samsung Partners with Perplexity to Bring AI Assistant to Smart TVs

Reviewed byNidhi Govil

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Samsung has integrated Perplexity's AI-powered answer engine into its smart TVs, offering users a new way to interact with their television and access information. This move represents a significant step in bringing AI capabilities to the living room experience.

Samsung Brings Perplexity AI to Smart TVs, Enhancing the Living Room Experience

Samsung has partnered with Perplexity, an AI-powered answer engine, to introduce a new AI application for its smart TVs. This collaboration marks a significant step in bringing advanced AI capabilities to the shared living room experience, potentially reshaping how users interact with their televisions

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Source: ZDNet

Source: ZDNet

Perplexity TV App: Features and Functionality

The Perplexity TV app, integrated with Samsung's Vision AI Companion, offers a range of AI-driven functionalities. Users can access weather forecasts, find local businesses, plan vacations, and even create fantasy sports lineups

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. The app utilizes generative AI to provide quick, accurate answers to user queries, drawing from credible sources in real-time

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Source: Tom's Guide

Source: Tom's Guide

Key features include:

  • Voice and text-based queries through the TV remote or on-screen keyboard
  • Integration with Samsung's Vision AI for enhanced content recommendations
  • Ability to perform deep research on various topics
  • Suggestion of follow-up questions for more engaging interactions

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Availability and User Access

The Perplexity TV app is currently available on all 2025 Samsung TV models. Samsung plans to extend availability to 2023 and 2024 models later this year through an OS upgrade

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. Users can access the app via the apps tab on their Samsung TV or by pressing the AI button on their remote

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Source: engadget

Source: engadget

As an added incentive, Samsung is offering a free 12-month subscription to Perplexity Pro for all users who activate the app on their TV

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. This promotion aims to encourage adoption and exploration of the new AI features.

AI in the Living Room: A New Frontier

The integration of AI assistants into TVs represents a growing trend in the consumer electronics industry. Google has recently introduced its Gemini AI assistant to Google TV, starting with TCL models and expanding to Sony Bravia TVs

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. This movement suggests that major tech companies see the television as the next logical platform for AI integration after smartphones and computers.

Dan Glassman, Samsung's senior director, emphasized the potential for AI in enhancing TV functionality, particularly in areas like media search and discovery

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. The hands-free nature of voice-controlled AI makes it particularly suitable for the living room environment.

Challenges and Considerations

While the integration of AI into TVs offers exciting possibilities, it's not without challenges. The living room has historically been a difficult space for interactive technologies beyond basic content consumption

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. Additionally, Perplexity faces some controversy in the AI industry, with recent legal challenges from media companies and dictionary publishers over alleged copyright infringement

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As AI continues to evolve and integrate into our daily lives, the television's role as a central hub for information and entertainment may be reinvented. However, it remains to be seen how consumers will adapt to and utilize these new AI capabilities in their shared living spaces.

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