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On Fri, 21 Feb, 4:05 PM UTC
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SK hynix CEO Kwak Noh-jung says 'stakes are high' in AI evolution
Kwak Noh-jung, chief executive officer (CEO) of SK hynix, delivers a speech during Semicon Korea 2025 in this picture from his LinkedIn account. Yonhap Kwak Noh-jung, chief executive officer (CEO) of SK hynix, has emphasized the critical role of Korea's semiconductor industry, saying "stakes are high" in the face of rapidly evolving artificial intelligence (AI). "Reflecting on my time at Semicon Korea 2025, I'm reminded of the immense responsibility we carry as an industry," Kwak wrote on his LinkedIn account Thursday. "As AI continues to evolve, it's evident that the stakes are higher than ever." The posting came after Kwak highlighted the "crucial role" of semiconductors in global economies and national security in a speech delivered Wednesday at a leadership dinner of Semicon Korea 2025, an annual trade show that kicked off earlier that day in Seoul, bringing together some 500 global chipmakers, equipment providers and material suppliers. During the event, Kwak has met with industry leaders, including Luc Van den hove, CEO of imec, a European chip research center, and Dirk Beljaarts, the Netherlands' minister of economic affairs. " Korea experienced an unprecedented downturn and is now facing a big wave drive by the rise of AI," he told reporters after the leadership dinner. "I think Korea will get on the wave well." Under Kwak's leadership, SK hynix has successfully capitalized on the AI boom, particularly with its high bandwidth memory (HBM), a key component for graphic processing units (GPUs). The chip giant has played a pivotal role in the HBM-GPU supply chain led by Nvidia Corp. and Taiwan Semiconductor Manufacturing Company (TSMC). (Yonhap)
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SK Hynix CEO sees greater opportunities for semiconductor industry amid DeepSeek's impact
SK Hynix CEO Noh-Jung Kwak, reflecting on the emergence of China's DeepSeek, predicts that the generative AI model will ultimately have a positive impact on the semiconductor industry in the long run. According to a report by ET News, Kwak recently addressed questions regarding DeepSeek's influence on the industry. While he refrained from discussing specific products, he acknowledged that while there may be short-term fluctuations, the model will play a significant role in driving the adoption of AI. Kwak emphasized that AI is set to expand across industries and society, which will, in the long term, stimulate semiconductor demand and create new opportunities. Some analysts have previously speculated that DeepSeek, with its cost-efficient approach, could slow demand for high-bandwidth memory (HBM), potentially affecting South Korea's memory chip industry, including SK Hynix. However, Kwak's remarks suggest otherwise. He believes DeepSeek will accelerate AI adoption, and as global tech giants intensify their competition, they will continue investing in AI innovation. As a result, HBM demand is expected to remain strong in the medium to long term. Regarding the struggling NAND Flash market, Kwak noted that the entire industry is working to stabilize the sector, with recovery anticipated by the end of 2025. Meanwhile, in the DRAM segment, reports suggest that NVIDIA is promoting a new AI PC-oriented DRAM module called "SOCAMM." Kwak stated that as AI semiconductors diversify into GPU, TPU, and other segments, DRAM applications will also become more varied. Customers will assess performance and cost-effectiveness when making their decisions. Additionally, Kwak is set to step down as chairman of the Korea Semiconductor Industry Association by the end of February 2025. His successor will be Jai-Hyuk Song, Chief Technology Officer (CTO) of Samsung's Device Solutions (DS) division.
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SK Hynix CEO Kwak Noh-jung highlights the semiconductor industry's critical role in AI development, predicting long-term growth despite short-term challenges. He emphasizes the positive impact of AI adoption on semiconductor demand and discusses the industry's response to emerging technologies like DeepSeek.
SK Hynix CEO Kwak Noh-jung has underscored the pivotal role of Korea's semiconductor industry in the rapidly evolving landscape of artificial intelligence (AI). Speaking at Semicon Korea 2025, an annual trade show in Seoul, Kwak emphasized the high stakes and immense responsibility the industry faces as AI continues to advance 1.
Kwak's perspective on the industry's future is optimistic, despite recent challenges. He noted that while Korea experienced an unprecedented downturn, it is now facing a significant wave driven by the rise of AI. "I think Korea will get on the wave well," Kwak stated, expressing confidence in the country's ability to adapt and thrive in this new era 1.
The CEO's outlook extends beyond national borders, as he predicts that the emergence of new AI models, such as China's DeepSeek, will ultimately have a positive impact on the semiconductor industry in the long run. While acknowledging potential short-term fluctuations, Kwak believes that AI expansion across industries and society will stimulate semiconductor demand and create new opportunities 2.
Under Kwak's leadership, SK Hynix has successfully capitalized on the AI boom, particularly with its high bandwidth memory (HBM), a key component for graphic processing units (GPUs). The company has played a crucial role in the HBM-GPU supply chain led by industry giants Nvidia Corp. and Taiwan Semiconductor Manufacturing Company (TSMC) 1.
Contrary to concerns that cost-efficient AI models like DeepSeek might slow demand for HBM, Kwak anticipates that global tech giants will continue investing in AI innovation, maintaining strong HBM demand in the medium to long term 2.
Addressing challenges in the NAND Flash market, Kwak noted that the entire industry is working towards stabilization, with recovery expected by the end of 2025. In the DRAM segment, he highlighted the diversification of AI semiconductors into various applications, including GPU and TPU, which will lead to more varied DRAM applications 2.
During Semicon Korea 2025, Kwak engaged with industry leaders, including Luc Van den hove, CEO of imec, a European chip research center, and Dirk Beljaarts, the Netherlands' minister of economic affairs. These interactions underscore the global nature of the semiconductor industry and the importance of international collaboration in driving innovation 1.
As Kwak prepares to step down as chairman of the Korea Semiconductor Industry Association by the end of February 2025, to be succeeded by Jai-Hyuk Song, CTO of Samsung's Device Solutions division, his insights continue to shape the industry's approach to the AI-driven future 2.
Reference
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Nvidia CEO Jensen Huang discusses Samsung's efforts to qualify its HBM chips for AI processors, while SK Group Chairman Chey Tae-won reveals SK hynix's accelerated development pace in HBM technology.
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Chinese AI startup DeepSeek's recent breakthrough has sent shockwaves through the global AI industry, potentially impacting Korean chipmakers Samsung and SK hynix, while raising questions about Nvidia's market dominance and future AI development strategies.
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SK Group Chairman Chey Tae-won highlights the importance of partnerships with Nvidia and TSMC in the AI chip industry, and calls for operational improvements within SK companies to capitalize on the rapidly growing AI market.
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SK Hynix, a major supplier to Nvidia, has posted its highest quarterly profit in six years, driven by the surging demand for AI chips. This marks a significant turnaround for the memory chip industry, which had been struggling with oversupply and weak demand.
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SK hynix outperforms Samsung Electronics in quarterly profit for the first time, fueled by strong sales of AI-specific high bandwidth memory chips. The company plans to double its HBM sales and mass-produce next-generation chips in 2025.
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