Trustpilot targets e-commerce partnerships as AI boom drives 1,490% click-through surge

Trustpilot Eyes E-Commerce Deals, Targets Margin Gain on AI Boom

Trustpilot Group Plc is considering partnerships with big e-commerce companies and expects margins to double by 2030 as it seeks to capitalize on the growing popularity of artificial intelligence models. "If you imagine AI agents are out there doing the shopping, they want to know as much as possible about different businesses, and the best AI agents will be the ones that use the kind of data that Trustpilot has," Chief Executive Officer Adrian Blair said in an interview. "What we'd like to do is partner with major players in e-commerce to make best use of this data." The company expectsBloomberg Terminal adjusted earnings before interest, taxes, depreciation and amortization margin to reach 30% in 2030, nearly double the 15.6% margin achieved in 2025, an improvement driven by both AI opportunities and better operating leverage. It also launched a £22.5 million ($30 million) share buyback. Shares surged as much as 19% in early London trading. The company is benefiting from large language models using its content, with click-throughs from AI search up 1,490% year-on-year. The website was the fifth most cited domain globally on ChatGPT in January 2026, according to data from Promptwatch. "The large language models are giving us a whole new surface onto which to project Trustpilot use," Blair said. "We've seen a massive increase in the amount of exposure they're getting and the amount of traffic that's coming through to us from large language models." Trustpilot was caught in the recent selloff in software stocks that began last month when Anthropic PBC released a new artificial intelligence-powered legal tool, sparking fears that generative AI could disrupt software firms' business models and hurt demand for their products. The selloff in Trustpilot shares "undervalues its AI driven growth potential," UBS analyst Hai Huynh wrote in a February note, adding the company was a "misunderstood AI winner." "Whatever capabilities AI develops, there will still be people and there will still be businesses and people will still be having experiences with businesses, and Trustpilot is the place where they go to record those experiences," Blair said. "We have this huge database of history of those experiences, and the evidence is that's becoming more valuable as AI grows in capability."

Trustpilot profit quadruples as review platform emerges as 'AI winner'

March 17 (Reuters) - Global online review platform Trustpilot (TRST.L), opens new tab said on Tuesday its annual profit more than quadrupled, lifted by AI search tools that drove a 1,490% surge in click-throughs to its site and reinforced its role as a key data source for AI models. Shares of the company jumped nearly 19% in early trading. Trustpilot, whose reviews are increasingly appearing across the web and in AI-generated search results, is among digital platforms with large stores of user-generated content ⁠benefiting from the AI boom, as large language models draw on review sites to answer consumer queries. Reporting by Yamini Kalia in Bengaluru; Editing by Sumana Nandy Our Standards: The Thomson Reuters Trust Principles., opens new tab

Reviews Site Trustpilot Aims to Cash in on Agentic Commerce | PYMNTS.com

By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. "If you imagine AI agents are out there doing the shopping, they want to know as much as possible about different businesses, and the best AI agents will be the ones that use the kind of data that Trustpilot has," CEO Adrian Blair said in an interview with Bloomberg News Tuesday (March 17). "What we'd like to do is partner with major players in e-commerce to make best use of this data." The report adds that Trustpilot expects its margins to reach 30% by 2030 due in part to this effort, with the company benefitting from artificial intelligence (AI) large language models using its content. Click-throughs from AI-powered search are up 1,490% year over year, while the site was the fifth most cited domain in the world on ChatGPT in January of this year, Bloomberg added, citing data from Promptwatch. "The large language models are giving us a whole new surface onto which to project Trustpilot use," Blair said. "We've seen a massive increase in the amount of exposure they're getting and the amount of traffic that's coming through to us from large language models." The report adds that Trustpilot was caught up in last month's software stock sell-off, triggered by Anthropic's new AI-powered legal tool. That release led to fears that AI could weaken demand for software companies' products. But no matter what capabilities AI develops "there will still be people and there will still be businesses and people will still be having experiences with businesses, and Trustpilot is the place where they go to record those experiences," Blair told Bloomberg. "We have this huge database of history of those experiences, and the evidence is that's becoming more valuable as AI grows in capability." PYMNTS Intelligence examined the rise of AI-powered shopping in the recent report "How AI Becomes the Place Consumers Start Everything." As covered here last week, that report shows that consumers are "turning to dedicated AI platforms to plan, learn, shop and decide, compressing the familiar search-to-purchase sequence into a more conversational flow where intent is stated once and then refined through follow-up prompts." The findings showed that among consumers who chiefly use dedicated AI platforms, 43% said they had completely replaced older methods, while 42% reported that they now use search less.