Games Workshop bans AI in Warhammer design, doubles down on human creators instead
Games Workshop announced a strict ban on AI-generated content across its Warhammer franchise, rejecting the technology in all design processes and competitions. CEO Kevin Rountree revealed the company's cautious approach during its half-yearly report, which showed revenue of Β£332.1 million. The policy emphasizes intellectual property protection and respect for human creators, with the company actively hiring more artists, writers, and sculptors instead of adopting automation.