AI on Bad Data Risks Faster Failures as 57% Pilot Agents But Only 8% Have Production-Ready Data

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Elastic CEO Ash Kulkarni warns that AI on bad data accelerates business failures. New research shows 57% of firms pilot AI agents but only 8% have production-ready data, with 76% citing data quality as their top barrier to deployment.

AI Data Readiness Crisis Threatens Enterprise Deployments

AI on bad data creates faster failures than traditional systems, according to Elastic CEO Ashutosh Kulkarni, who cautioned that automation amplifies the consequences of poor data quality

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. Speaking at ElasticON in Mumbai, Kulkarni warned enterprises that "taking actions and making decisions on bad data is basically going off a cliff faster than you ever could." The data readiness gap has emerged as the primary obstacle preventing reliable AI applications from moving beyond demonstrations into production environments.

New research from The Modern Data Company reveals the scale of the AI agent data bottleneck: while 57.3% of organizations are piloting AI agents or using them in production, only 8.4% report having data trustworthy enough for production deployment

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. The survey of 540+ data leaders across 65+ countries found that 76% rank data quality and trust among their top three barriers to putting AI agents into production. This disconnect between AI adoption and data infrastructure readiness signals a critical challenge for enterprises racing to deploy AI applications.

Source: CXOToday

Source: CXOToday

The Business Context Problem in AI Applications

AI adoption challenges extend beyond raw data quality to encompass business context layer requirements that most organizations have not addressed systematically. The Modern Data Company research found that 61% of respondents consider a reliable context layer critical or very important for AI agents, yet only 16% say their organization deliberately engineers its context layer as a product

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Kulkarni illustrated this challenge with an e-commerce customer support scenario. A human agent investigating a faulty product complaint would check for product recalls, but an AI agent needs structured access to inventory systems, customer service procedures, product issue databases, and historical support tickets

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. "Almost always, in nine out of ten cases, it's not the model choice or anything else. It's not the people building the system. It is almost always the data. If you don't figure out that data problem correctly, it's garbage in, garbage out," Kulkarni stated.

Gartner estimates that unstructured information makes up 70% to 90% of organizational data, spread across documents, customer support tickets, system records, and security alerts

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. Business context sits fragmented across these sources with different access rules and frequent updates, creating data silos that prevent AI systems from functioning effectively.

Data Infrastructure Requirements for Production AI

Building the data foundation for AI at scale requires addressing five distinct fundamentals, according to industry analysis. These include accuracy of underlying inputs, data accessibility for authorized users and systems, data governance for AI embedded at the infrastructure level, connectivity across disparate data sources, and uniqueness through proprietary data collaboration

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At PhonePe, the approach involves tracking data lineage and setting usage rules at the level of individual data elements across both transactional databases and data warehouses. Kisalay Ranjan, PhonePe's head of engineering for merchant payments, emphasized that "the power is first ensuring that whatever data we are consuming is of high quality"

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. PhonePe uses shared platforms to maintain a single authoritative source of sensitive customer data instead of duplicating it across systems.

Source: Inc42

Source: Inc42

OceanBase's Bhanu Jamwal advocated for a unified data layer to connect transactional databases, analytics systems, AI search capabilities, and data lakes. "There would be a time when you need high accuracy for your agents. You need one single solution which can give you data sitting at one point, but more importantly, give you that fresh data with low latency," Jamwal explained

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Production-Ready Data and Governance Gaps

Data governance for AI has become critical as autonomous agents take on tasks involving budget allocation, supply chain optimization, and real-time customer decisions. The Modern Data Company research found that 62% rank security and governance concerns among their top three barriers to putting AI agents into production, yet only 18% have a clear, documented AI accountability framework

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At lending tech startup Fibe, CTO Anil Sinha described using generative AI to extract signals from documents that vary widely in format, including records from hospitals, clinics, and educational institutions. Fibe feeds these signals into its existing credit model rather than asking generative AI to make lending decisions directly. The model has expanded from 8,000 to 23,000 variables as the company incorporates more information sources

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Gartner projects that through 2026, organizations will abandon 60% of AI projects that lack AI-ready data

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. A 2026 global survey of nearly 1,300 IT leaders found that close to 80% admit their AI initiatives remain constrained by limited data accessibility across their own systems.

Source: CXOToday

Source: CXOToday

The Cost and Competitive Implications

The data readiness gap carries significant cost implications beyond failed deployments. Kulkarni noted that companies moved quickly from initial enthusiasm for using AI everywhere to questioning whether resulting bills made business sense, drawing parallels to early cloud adoption mistakes

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. "It is the same with AI. It is a very powerful technology, but a fool with a tool is still a fool. If you use a very powerful technology incorrectly, you can still get horrible outcomes."

Research indicates that enterprises spent extraordinary amounts on artificial intelligence this year, yet only 12% can show meaningful impact on revenue

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. The pattern repeats across industries: promising pilots stall, AI systems produce unreliable outputs, and teams struggle with operational friction.

The competitive advantage in AI will come from data infrastructure rather than model access, according to industry analysis. Most base models are trained on publicly available data, which will become commoditized over time

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. Organizations that deliberately engineer their context layer are 3.6 times as likely to run AI agents in production and three times as likely to report confidence in the data behind their AI compared with organizations interested in agents but yet to begin

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The Modern Data Company survey found that 47% of organizations are actively consolidating towards fewer platforms, while 46% report that more than a quarter of their team's time is spent maintaining or integrating tools

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. This consolidation trend reflects the operational burden of managing fragmented data infrastructure while attempting to deploy reliable AI applications at scale.

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