Apple

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Key Facts

Founded1976

Key PeopleTim Cook

HeadquartersCupertino, USA

ProductsSiri, MLX

Top News

watchOS 27 Beta Brings Siri AI to Apple Watch with Conversational Features and Major Upgrades

Apple's watchOS 27 beta introduces Siri AI as a dedicated app on Apple Watch, enabling contextual conversations and personal data queries. The update also enhances Workout Buddy to work without an iPhone nearby, adds gesture controls to Smart Stack, and improves health tracking with perimenopause support and better treadmill accuracy.

Technology2 sources

watchOS 27 Beta Brings Siri AI to Apple Watch with Conversational Features and Major Upgrades

Technology2 sources

Global memory shortage drives smartphone shipments to 13-year low as AI boom reshapes chip priorities

Smartphone shipments plunged 11% in Q2 2026, the steepest decline since 2013, as a global memory shortage drives prices sharply higher. The AI boom has diverted high-bandwidth memory chips to data centers, forcing budget phone makers like Xiaomi and Oppo to raise prices over 50% while Apple and Samsung maintain market share through strategic pricing and supply chain advantages.

Business2 sources

Global memory shortage drives smartphone shipments to 13-year low as AI boom reshapes chip priorities

Business2 sources

Apple Opens Siri AI to Everyone with iOS 27 Public Beta After Years of Delays

Apple has released the iOS 27 public beta, making its completely redesigned Siri AI available to everyday users for the first time. The AI-powered assistant features personal context capabilities, accessing information across emails, photos, and messages, plus a standalone chatbot app. Early testers report the upgrade transforms how they interact with their iPhones daily.

Technology6 sources

Apple Opens Siri AI to Everyone with iOS 27 Public Beta After Years of Delays

Technology6 sources

macOS Golden Gate brings complete Apple Intelligence integration with new Siri AI app

Apple's macOS Golden Gate public beta delivers the AI-powered features promised with Sequoia. The update introduces a dedicated Siri AI app that functions like ChatGPT and Google Gemini, natural language Shortcuts creation, and Spatial Reframing in Photos. Available exclusively for Apple silicon Macs, the release marks a shift toward deeper AI integration across the desktop operating system.

Technology2 sources

macOS Golden Gate brings complete Apple Intelligence integration with new Siri AI app

Technology2 sources

Apple's canceled car project became the foundation for its powerful AI chips and Neural Engine

Apple spent over $10 billion on a self-driving car that never launched, but the effort wasn't wasted. The Apple Car project led to the creation of the Neural Engine, now powering AI across iPhones, Macs, and Apple Intelligence. The company is accelerating M7 chip development with enhanced AI capabilities, skipping M6 Pro and Max versions entirely.

Technology4 sources

Apple's canceled car project became the foundation for its powerful AI chips and Neural Engine

Technology4 sources

Apple's M7 Ultra chip could pack 1.5TB of memory to rival Nvidia Blackwell by 2028

Apple is developing the M7 Ultra with up to 1.5TB of unified memory, designed to compete with Nvidia's Blackwell AI accelerators. Expected in 2028, the chip represents a fundamental shift in Apple's silicon strategy, prioritizing AI performance over traditional metrics. But memory shortages and potential pricing could make this the most expensive Mac ever produced.

Technology4 sources

Apple's M7 Ultra chip could pack 1.5TB of memory to rival Nvidia Blackwell by 2028

Technology4 sources

Apple accelerates chip releases, skips M6 Pro and Max to fast-track AI-focused M7 lineup

Apple is abandoning its traditional chip release pattern by skipping M6 Pro and Max variants to accelerate development of the AI-focused M7 chip family. The move signals a strategic shift where AI performance now drives chip development timelines, with the M7 Ultra expected to support up to 1.5TB of unified memory and dramatically enhance on-device AI capabilities by 2027-2028.

Technology9 sources

Apple accelerates chip releases, skips M6 Pro and Max to fast-track AI-focused M7 lineup

Technology9 sources

Elon Musk and Sam Altman clash on X as Apple lawsuit against OpenAI reignites bitter rivalry

Elon Musk and Sam Altman spent the weekend trading insults on X after Apple filed a lawsuit against OpenAI for alleged trade secret theft. Musk repeatedly called Altman a "scammer," while Altman fired back at SpaceX's orbital data center plans. The public feud on X comes as both companies released competing AI models and race toward public listings, with SpaceX raising a record $75 billion in its IPO.

Entertainment6 sources

Elon Musk and Sam Altman clash on X as Apple lawsuit against OpenAI reignites bitter rivalry

Entertainment6 sources

Apple sues OpenAI for allegedly stealing trade secrets as hardware rivalry intensifies

Apple filed a 41-page lawsuit against OpenAI, accusing the AI company of orchestrating a systematic effort to steal confidential information through former Apple employees. The complaint targets OpenAI's Chief Hardware Officer Tang Tan and alleges that over 400 former Apple employees now work at the company, with some accused of bringing proprietary technology and unreleased hardware prototypes to interviews.

Business64 sources

Apple sues OpenAI for allegedly stealing trade secrets as hardware rivalry intensifies

Business64 sources

Apple in talks with PrismML to run much larger AI models directly on iPhones

Apple is evaluating technology from Khosla Ventures-backed startup PrismML that can compress AI models from 54 GB to under 4 GB, allowing powerful 27-billion-parameter models to run entirely on an iPhone. The breakthrough could reduce Apple's cloud computing costs, enhance privacy, and enable more sophisticated on-device AI capabilities without requiring an internet connection.

Technology7 sources

Apple in talks with PrismML to run much larger AI models directly on iPhones

Technology7 sources

iOS 27 public beta launches with Siri AI, Apple Intelligence features, and major speed boost

Apple released the iOS 27 public beta on July 13, bringing AI-powered enhancements to Siri and deeper Apple Intelligence integration. The update transforms Siri into a modern AI assistant with contextual awareness, while delivering performance improvements including 30% faster app launches and 70% quicker photo loading across supported devices dating back to the iPhone 11.

Technology8 sources

iOS 27 public beta launches with Siri AI, Apple Intelligence features, and major speed boost

Technology8 sources

Apple locks new Home AI features behind $9.99 monthly subscription, sparking disappointment

Apple revealed that its new AI-powered Home app features require a 2TB iCloud+ subscription at $9.99 per month. The announcement, tucked into macOS 27 beta 3 release notes, means intelligent notifications, AI-generated descriptions for footage, and smarter camera search are locked behind a paywall. Critics argue the 200GB tier would have been a more reasonable cutoff for multi-camera users.

Technology4 sources

Apple locks new Home AI features behind $9.99 monthly subscription, sparking disappointment

Technology4 sources

Apple commits $30 billion to Broadcom through 2031 for AI servers and custom chips

Apple has extended its partnership with Broadcom through 2031 in a $30 billion deal, the largest commitment yet under its American Manufacturing Program. The agreement secures custom ASIC chips for AI servers and wireless components, even as Apple works to reduce dependence on external suppliers. Broadcom will produce over 15 billion US-made chips to power Apple Intelligence cloud infrastructure.

Business4 sources

Apple commits $30 billion to Broadcom through 2031 for AI servers and custom chips

Business4 sources

Tony Fadell predicts AI assistant winner and warns of unintended consequences ahead

Father of the iPod Tony Fadell argues that AI assistants represent the next major platform shift in technology. Writing in a new column, he suggests Apple's ecosystem of devices positions it to win the battle to dominate the AI assistant space, but warns the industry must address ethical questions about building tools that might be too powerful.

Technology2 sources

Tony Fadell predicts AI assistant winner and warns of unintended consequences ahead

Technology2 sources

Apple activates Siri voice customization controls in iOS 27 beta 3 for personalized AI experience

Apple has enabled voice customization controls in iOS 27 beta 3, allowing users to adjust Siri's pace and expressivity through active sliders. First announced at WWDC 26, the feature lets testers personalize how quickly Siri speaks and how much emotional tone the AI assistant conveys, with settings carrying over to Apple Maps and Safari.

Technology2 sources

Apple activates Siri voice customization controls in iOS 27 beta 3 for personalized AI experience

Technology2 sources

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