Apple

Twitter

Facebook

Copy Link

Key Facts

Founded1976

Key PeopleTim Cook

HeadquartersCupertino, USA

ProductsSiri, MLX

Top News

Apple AI quietly adds automatic file-naming to productivity apps in macOS 27 Golden Gate

Apple is integrating subtle AI enhancements across macOS 27 Golden Gate, with Pages, Numbers, and TextEdit now offering intelligent file-naming suggestions. The on-device AI model analyzes document content and automatically recommends appropriate names after a few minutes of work, demonstrating Apple's strategy of weaving AI capabilities throughout its ecosystem beyond headline features like Siri.

Technology2 sources

Apple AI quietly adds automatic file-naming to productivity apps in macOS 27 Golden Gate

Technology2 sources

Apple unveils ambitious roadmap with foldable iPhone, AI-powered devices, and smart glasses

Apple is preparing an unusually crowded product lineup for 2026-2027, including its first foldable iPhone Ultra, the iPhone 18 Pro series, updated Apple Watches, and AI-enhanced HomePod devices. The roadmap also hints at future smart glasses, AirPods with cameras, and a robotic home device, marking a shift from incremental updates to bold innovation.

Technology2 sources

Apple unveils ambitious roadmap with foldable iPhone, AI-powered devices, and smart glasses

Technology2 sources

Apple explains why watchOS 27 drops support for five Apple Watch models including original Ultra

Apple has confirmed that five Apple Watch models won't receive watchOS 27, citing performance requirements for new Siri AI features. The Apple Watch Series 6, 7, 8, SE 2, and original Ultra will only get security updates going forward. This marks the first time Apple has dropped three years of device support in a single software update for the product line.

Technology4 sources

Apple explains why watchOS 27 drops support for five Apple Watch models including original Ultra

Technology4 sources

macOS 27 Golden Gate brings redesigned Siri AI and drops Intel Mac support entirely

Apple has officially unveiled macOS 27 Golden Gate, positioning it as a major AI-focused update for Mac users. The release features a redesigned Siri AI with a standalone app, visual intelligence tools, and AI-powered automation across core applications. However, the update marks the end of Intel Mac support, limiting compatibility to Apple Silicon machines only.

Technology3 sources

macOS 27 Golden Gate brings redesigned Siri AI and drops Intel Mac support entirely

Technology3 sources

Pixi app launches on iOS, turning iMessage into interactive AR experiences with AI characters

A new iOS app called Pixi is reimagining text messaging by letting users send AI-powered AR characters through iMessage. Instead of static stickers or GIFs, these intelligent characters come alive through the recipient's camera, reacting to their surroundings and emotions in real time. Founded by ex-Apple and DreamWorks veteran Mark Drummond, the app uses on-device AI processing to create shared experiences that feel more personal than traditional digital communication.

Technology2 sources

Pixi app launches on iOS, turning iMessage into interactive AR experiences with AI characters

Technology2 sources

Apple price increases loom as Tim Cook calls AI memory demand 'unsustainable'

Outgoing Apple CEO Tim Cook has warned that price increases across Apple's product lineup are unavoidable due to AI's insatiable appetite for memory chips. The global shortage of memory chips has caused component costs to surge fourfold, forcing even Apple—one of the world's most powerful buyers—to pass costs to consumers. The iPhone 17 Pro could see increases of $270 or more.

Business10 sources

Apple price increases loom as Tim Cook calls AI memory demand 'unsustainable'

Business10 sources

Siri AI gets real-world tests: Apple's revamped assistant shows promise but faces accuracy issues

Tech journalists spent a week testing Siri AI in the iOS 27 developer beta, revealing a voice assistant that's finally conversational and hyper-personalized. The new Siri AI leverages Google Gemini and on-device data to deliver contextual responses, but early reviews highlight persistent accuracy problems and limitations in third-party app integration that keep it behind competitors.

Technology11 sources

Siri AI gets real-world tests: Apple's revamped assistant shows promise but faces accuracy issues

Technology11 sources

Siri AI beta design reveals hints about smaller Dynamic Island coming to iPhone 18 Pro

Apple's Siri AI beta in iOS 27 has dropped a major design clue about the upcoming iPhone 18 Pro. The AI assistant appears as a spherical orb on iPad and Mac, but takes an unusual oval shape on current iPhones—a discrepancy that strongly suggests Apple is preparing for a significantly smaller Dynamic Island on its next flagship phones.

Technology2 sources

Siri AI beta design reveals hints about smaller Dynamic Island coming to iPhone 18 Pro

Technology2 sources

Apple plans AirPods with cameras for 2027 to give Siri eyes on your world

Apple is developing camera-equipped AirPods for late 2027 that will act as AI sensors rather than recording devices. The earbuds will provide Siri with visual context about surroundings, letting users ask questions about what they're looking at. This marks Apple's first wearable AI product in a broader push into AI hardware that includes smart glasses and foldable iPhones.

Technology10 sources

Apple plans AirPods with cameras for 2027 to give Siri eyes on your world

Technology10 sources

iPhone 18 Gets 12GB RAM Upgrade to Unlock Full Siri AI Features Without Price Increase

Apple plans to equip the iPhone 18 with 12GB of RAM, enabling access to its most powerful on-device AI model and advanced Siri features that the iPhone 17 can't run. Despite rising memory costs, the company will maintain the $799 starting price to boost market share and AI adoption, though buyers may need to wait until spring 2027.

Technology5 sources

iPhone 18 Gets 12GB RAM Upgrade to Unlock Full Siri AI Features Without Price Increase

Technology5 sources

Apple rebuilt Siri from the ground up after scrapping first version that 'didn't deliver'

Apple has revealed why its Siri AI overhaul took two years to arrive. The company built an initial version in 2025 that added features incrementally, but leadership decided it didn't meet their vision. So Apple tore down the old architecture and rebuilt Siri from the ground up on new AI models, creating a consistent experience across all devices.

Technology4 sources

Apple rebuilt Siri from the ground up after scrapping first version that 'didn't deliver'

Technology4 sources

Apple eyes OpenClaw competitor as Siri's next evolution into full agentic AI system

Apple is reportedly exploring plans to build its own AI agent capable of autonomously operating software across iPhone, iPad, and Mac devices. Bloomberg's Mark Gurman predicts the move following comments from Apple executives at WWDC, where Siri's engineering chief revealed a modernized architecture designed for future extensibility beyond today's request-based system.

Technology3 sources

Apple eyes OpenClaw competitor as Siri's next evolution into full agentic AI system

Technology3 sources

Apple may lock advanced Siri AI features behind paywall as subscription model becomes likely

Apple could introduce a paid subscription tier for Siri AI within the next 12 months, according to Bloomberg's Mark Gurman. While basic features would remain free, advanced capabilities like image generation and conversational responses may require payment. The shift reflects Apple's push into subscription services and the high server costs of running AI features.

Technology5 sources

Apple may lock advanced Siri AI features behind paywall as subscription model becomes likely

Technology5 sources

Apple built third-party AI system for Siri but kept it hidden at WWDC amid EU and legal pressure

Apple's iOS 27 developer beta reveals an Extensions framework allowing users to swap between ChatGPT, Claude, and Google Gemini inside Siri AI. The feature was built but never announced at WWDC, as Apple faces regulatory challenges with the EU Digital Markets Act, potential legal action from OpenAI, and concerns about undermining its own AI relaunch.

Technology2 sources

Apple built third-party AI system for Siri but kept it hidden at WWDC amid EU and legal pressure

Technology2 sources

Apple's Siri AI refuses romance, prioritizes utility as Craig Federighi draws line against chatbots

Apple is taking a starkly different approach with Siri AI, explicitly designing it to reject romantic engagement and sycophantic behavior. Craig Federighi confirmed that the upgraded Siri AI assistant will shut down attempts at flirtation, focusing purely on utility and privacy. Early beta testers report the assistant even locks conversation threads after inappropriate requests, marking a deliberate contrast to competitors.

Technology11 sources

Apple's Siri AI refuses romance, prioritizes utility as Craig Federighi draws line against chatbots

Technology11 sources

Prev12 3 4…17 Next