Amazon plans to map every product on Earth as AI shopping agents close in
7 Sources
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Amazon has a plan to index the world's online shopping data
Amazon has plans to build a vault of data on every product sold anywhere on the internet, even products Amazon doesn't sell, and make the information available through its own site, according to Reuters. The project, called the "World Product Graph," is meant to make it less likely that shoppers
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EXCLUSIVE: Amazon's plan to own the world's product data and fight AI shopping agents
SAN FRANCISCO, Nov 13 (Reuters) - Amazon has a secret plan to ensure shoppers never need to leave its site: own the world's product information. Called World Product Graph, the initiative seeks to hoover up data on virtually every item for sale on Earth, whether Amazon (AMZN.O), opens new tab
[3]
Exclusive-Amazon's Plan to Own the World's Product Data and Fight AI Shopping Agents
SAN FRANCISCO, Nov 13 (Reuters) - Amazon has a secret plan to ensure shoppers never need to leave its site: own the world's product information. Called World Product Graph, the initiative seeks to hoover up data on virtually every item for sale on Earth, whether Amazon stocks it or not,
[4]
Amazon's plan to own the world's product data and fight AI shopping agents
Amazon has a secret plan to ensure shoppers never need to leave its site: own the world's product information. Called World Product Graph, the initiative seeks to hoover up data on virtually every item for sale on Earth, whether Amazon stocks it or not, according to an internal document reviewed
[5]
Amazon seeks to amass data on every item for sale worldwide to fight AI shopping agents
Amazon has a secret plan to ensure shoppers never need to leave its site: own the world's product information. Called World Product Graph, the initiative seeks to hoover up data on virtually every item for sale on Earth, whether Amazon stocks it or not, according to an internal document reviewed
[6]
Amazon Targets Google and Walmart With Plan to Catalog Every Product Online | PYMNTS.com
With this initiative, which is called World Product Graph, Amazon aims to provide shoppers with information that they currently can only find elsewhere. The company will secure the product data through contributions by some brands and retailers as well as by crawling the websites of others,
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Amazon is Preparing for a Future Where AI Agents do the Shopping
Amazon is working on a huge product database to improve AI shopping. The plan could help users find products, compare prices, and get suggestions without visiting several websites. Amazon is getting ready for a new future. The company is trying to build a future where AI tools will do the shopping
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Amazon's plan to catalogue every product sold anywhere. A leaked internal document shows why the company thinks its AI shopping tools need it.
Amazon's plan to know every product
Amazon has drawn up an internal plan to compile product data on virtually every item sold anywhere, including things it does not itself stock, according to a leaked internal document
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. If it is built, the internal document says, the project could aim to keep product research on Amazon rather than lose it to Google, brand sites or review sites3
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Source: Analytics Insight
The plan is laid out in a six-page product proposal memo, Amazon's standard format for floating new ideas, with an aspirational release date of October 1, 2027. Not every such memo becomes a product, and this one could be modified or scrapped
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. Amazon called it a draft brainstorm that may not reflect current plans, and said its figures are outdated. "Draft, outdated documents often paint an incomplete picture and the existence of a brainstorming document such as this one doesn't necessarily reflect our current plans," the company said3
.Why Amazon thinks it needs this
The document's own argument is that Amazon cannot be shoppers' first stop for every purchase if they have to leave the site to research products on Google, brand websites and review sites
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. "Customers have always been able to find products on Amazon. What's been missing is understanding - how do these products relate to each other, which one is right for me, and what else should I consider?" Robert Tekiela, the vice president whose unit would run the project, wrote in it3
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Source: Reuters
The numbers back the worry up. The document cites a 2025 Morgan Stanley analysis: only 16% of online shoppers start product research on Amazon, against Google's 57%
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.The project would also fix problems closer to home. Amazon's AI shopping assistant, Rufus until it was renamed Alexa for Shopping in May, handles about 83 million searches a week. The document says the quality falls short: "Many Rufus answers are factually wrong or incomplete, but customers lack expertise to detect these errors"
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. The document says better data would let Amazon run cheaper models on those queries1
. Amazon disputes the document's numbers, putting Alexa for Shopping's global accuracy at roughly 97% by its own count6
.Mechanically, the plan would combine data feeds contributed by brands with Amazon independently crawling other retailers' websites. Coca-Cola and Bayer have signed on to contribute data, per the document, and Amazon held a summit with Procter & Gamble's chief executive about a trial
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. Employees describe the whole thing as an expansion of existing services, Buy for Me and Shop Direct, which already list other retailers' products with Amazon as the purchasing middleman6
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The agent fight
The other motive, per people familiar with the matter, is countering third-party AI shopping agents before they siphon shoppers away. Amazon has already acted on that fear. It blocked Meta's Muse agent from its retail site in September, and last year it sued Perplexity to block similar access, a case still ongoing
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. Muse has passed 10 million users across the US and Canada since its September launch3
. A JPMorgan research note sees "the potential to become the most widely used consumer AI application since ChatGPT"3
. Grok was blocked too, which prompted Elon Musk to post on X: "Maybe we should start a competitor to Amazon"3
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Source: PYMNTS
Chief executive Andy Jassy has said otherwise in public. "Few customers are doing much shopping this way yet," he told analysts on the third-quarter earnings call, adding that the ad business had been minimally affected
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. That public line sits awkwardly against what people familiar with the matter told Reuters: executives are privately wary of agents, and the plan is aimed partly at countering them4
.Reuters could not determine whether the project will be built at all, how the crawling would work, or whether Amazon would need anyone's permission to do it
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. Analytics Insight raises a further concern: a company that sells its own products and earns ad money may struggle to convince anyone its suggestions are unbiased7
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