Apple debuts $1,999 iPhone Duo foldable and A20 Pro chip as new CEO John Ternus takes the stage
14 Sources
[1]
Five takeaways from Apple's biggest product showcase of the year
Sept 9 (Reuters) - Apple (AAPL.O), opens new tab on Wednesday revealed its first foldable smartphone, iPhone Duo, and iPhone 18 Pro line-up in an event packed with device upgrades, offering a glimpse into how new CEO John Ternus intends to shape the company in the AI age. Here are the main
[2]
Apple launches iPhone Duo, its first foldable to rival the Samsung Galaxy Z Fold
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. First look: Following years of fervent speculation, Apple finally unveiled its first folding phone, the iPhone Duo, at its 'Surprise and Shine' event in Cupertino, California. The company is betting
[3]
Apple Event 2026: Everything announced, including iPhone Duo
Apple took the wraps off its latest hardware lineup today, closing the book on months of leaks, dummy units, and supply chain chatter with an event at the Steve Jobs Theater at Apple Park. The keynote marked John Ternus's first turn on stage as Apple's CEO, following Tim Cook's move to executive
[4]
Apple expected to announce the biggest iPhone update in its history, as new CEO John Ternus prepares launch of foldable device | Fortune
CUPERTINO, Calif. -- Nearly 20 years ago, Steve Jobs upended the consumer hardware space by introducing the world to the iPhone, propelling Apple to unprecedented heights. While few product launches can top that moment, Apple today is poised to host one of its most exciting events in recent memory
[5]
Apple Unveils Redesigned Siri AI and A20 Pro Chip as CEO John Ternus Makes Debut
Apple's first foldable, the iPhone Duo, starts at $1,999 for 256GB, tops out near $3,000, and won't reach stores until October, a month after the rest of the lineup. John Ternus ran his first keynote as Apple's chief executive on Wednesday, opening the "Surprise and Shine" event eight days into
[6]
Apple announces new phones in first event under CEO John Ternus
Apple began its flagship product announcement with the new iPhone 18, highlighting its AI capabilities. It's expected that the company will also announce a foldable phone. Apple opened its annual fall product event on Wednesday with a series of iPhone updates, the first launch presentation led by
[7]
Apple pitches its new phones, watches, and AirPods as vehicles for AI
At its annual hardware event, the company announced three new iPhones (one of them a foldable device), a couple of new Watches, and some new AirPods. Apple's phones, watches, and earphones are increasingly judged by how well they enable and support personal AI experiences. Apple's new CEO, John
[8]
Apple's Ternus faces AI test as foldable iPhone takes center stage
Anticipation builds as Apple's newly appointed CEO gears up to showcase a cutting-edge folding iPhone and an upgraded Siri assistant. Despite its steep cost, analysts predict the folding phone could take the lead in its segment. Expect updates to the iPhone Pro and Pro Max lines as well. With a new
[9]
Apple's New CEO Has a Hardware Event and an AI Problem | PYMNTS.com
I've spent the better part of two years writing that Apple Intelligence wasn't at all that, that a smarter Siri was a promise on a slide and that the engine that made Apple one of the most valuable companies in the world was losing torque. Not the iPhone itself. The economics wrapped around
[10]
Apple iPhone Duo with 7.6'' foldable and 5.4'' outer 120Hz displays, A20 Pro 2nm SoC announced; India price starts at Rs. 2,99,900
Apple has announced the iPhone Duo, marking the company's first entry into the foldable smartphone market. The device incorporates a dual-screen format powered by the newly introduced A20 Pro chip, a redesigned enclosure, and an updated operating system tailored for adaptable screen
[11]
Apple debuts its first foldable phone called Duo - The Korea Times
Apple Watch Series 12 and Apple Watch Ultra 4 use redesigned sensors and new Apple silicon to improve heart-rate tracking and add recovery and fitness features. CUPERTINO, California -- Apple on Wednesday unveiled a foldable phone called Duo, introducing the biggest change in years in the
[12]
Apple kicks off event to unveil foldable 'iPhone Duo' as new CEO John Ternus takes reins
Apple kicked off a splashy event to unveil its first-ever foldable iPhone on Wednesday as new CEO John Ternus looks to start his tenure with a bang and ease concerns about the tech giant's ability to innovate. The company's "Surprise and Shine" event at its Cupertino, Calif. headquarters looked
[13]
Apple Unveils Iphone Duo Featuring Foldable Design and Advanced AI Capabilities
Apple introduced iPhone Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking, and a special nano-texture finish that minimizes glare for an unparalleled viewing experience.
[14]
Apple Finally Joins the Trend with Duo, Its First Foldable iPhone at a Sky-High Price
Apple has unveiled Duo, its first foldable iPhone and the most significant redesign of its smartphone since the iPhone X in 2017. The launch also marks the start of the John Ternus era at the top of the company, with a strategy that puts artificial intelligence, privacy, and hardware upgrades at
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Apple unveiled its first foldable smartphone, iPhone Duo, priced at $1,999 alongside the iPhone 18 Pro lineup powered by the new A20 Pro chip at new CEO John Ternus's debut event. The passport-shaped foldable features a 7.6-inch display and integrates deeply with Apple Intelligence and the redesigned Siri AI, marking one of Apple's most significant product launches in years.
Apple Event marks Ternus's debut with groundbreaking hardware
Apple held its "Surprise and Shine" event at the Steve Jobs Theater in Cupertino, California, where new CEO John Ternus made his first keynote appearance just eight days into his tenure
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. Ternus took over from Tim Cook on September 1, with Cook shifting to executive chairman after 15 years running the company5
. The Apple event showcased what analysts described as "one of Apple's most exciting product announcements in years," according to former Apple marketing employee Michael Gartenberg4
. Ternus framed privacy as Apple's key differentiator in the AI era, pitching the iPhone as an "intelligent personal hub" that runs AI services on-device whenever possible1
.iPhone Duo represents Apple's first foldable phone
The iPhone Duo marked the biggest redesign of the iPhone line in years, featuring a passport-shaped device that opens into a 7.6-inch display with a 5.4-inch outer screen
1
. Ternus called it "the most transformational change to iPhone since the original"2
. The foldable smartphone allows users to keep two apps open simultaneously, with both displays protected by Ceramic Shield 2 and offering 3000 nits of peak outdoor brightness2
. Apple's first foldable phone uses Touch ID integrated into the side button and is the thinnest iPhone when open1
. The device supports Apple Pencil and offers up to 2 terabytes of storage, a capacity not available on rival models like the Samsung Galaxy Z Fold8 or Google's Pixel 11 Pro Fold1
.A20 Pro chip delivers major performance gains
The A20 Pro chip represents Apple's first chip built on TSMC's 2-nanometer process, making it the first smartphone chip to ship on that node
5
. The new chip comprises a 6-core CPU, 7-core GPU, and a dual 16-core Neural Engine2
. Compared to the A19 Pro, the CPU and GPU are up to 20% and 40% faster respectively, while being more power efficient2
. The Neural Engine offers 2x the compute power of the A19 Pro to run on-device AI models2
. Memory bandwidth increased by 50%, which directly benefits on-device AI processing since bandwidth typically becomes the bottleneck when running language models locally rather than in the cloud5
. Built with a custom vapor chamber featuring triple the surface area of the previous design, the A20 Pro chip delivers 35% better sustained performance than the iPhone 17 Pro2
.Redesigned Siri AI brings agentic capabilities
Apple introduced redesigned Siri AI, the biggest rework of its assistant since it shipped in 2011
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. The new Siri AI can hold conversations, reference what's on screen, and take actions across more than 300,000 third-party apps without users re-explaining context5
. Apple Intelligence features rely on on-device AI processing whenever possible, with cloud-based processing used only when additional computing power is required through Private Cloud Compute system1
. The upgraded Siri ships in beta starting this month on devices set to supported regions and features a more fluid voice that replaces the well-known robotic voice5
. iOS 27, which carries the new Siri AI and Apple Intelligence features, arrives September 14 and runs on any iPhone back to the iPhone 115
.iPhone 18 Pro pricing increases amid memory chip shortage
The iPhone 18 Pro and iPhone 18 Pro Max received a $100 price bump, starting at $1,199 and $1,299, increases forced by a surge in memory chip costs
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. Both models feature a new 48-megapixel main camera with a variable aperture system that automatically adjusts to lighting conditions and allows users greater control over depth of field and low-light photography1
. Six "laser-cut blades" automatically adjust across four aperture settings, while a new "Pro controls" interface lets photographers manually adjust aperture, shutter speed, and white balance3
. Apple also introduced Apple Reference Image, a photo-authentication standard that captures signed sensor data to create an unalterable reference photo alongside the main image3
. Battery life sees a notable jump, with the Pro Max delivering up to 45 hours of video playback in eSIM-only configuration, the largest battery-life increase in iPhone history3
. Pre-orders for the iPhone 18 Pro begin September 12, with availability starting September 183
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Pricing and availability details for iPhone Duo
Pricing for the iPhone Duo starts at $1,999 for the base 256GB model, about $100 more than the Samsung Galaxy Z Fold8 and Google's Pixel 11 Pro Fold at comparable storage levels
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. The device climbs to roughly $3,000 for the 2TB model5
. Available in Star White and Night Sky colorways, pre-orders begin October 16 and the device goes on sale October 232
. This represents a delayed launch compared to the iPhone 18 Pro lineup, arriving a month after the rest of the product showcase5
. While the $2,000-plus price is likely to limit potential buyers, analysts note the price is comparable to competing products4
.Additional product announcements round out event
Apple launched the Apple Watch Series 12 and Apple Watch Ultra 4, featuring a redesigned health-sensing system and new S11 chip, with Series 12 starting at $399 and Ultra 4 at $799
1
. New features include a Readiness score, more frequent heart-rate monitoring, and health insights powered by Apple Intelligence1
. Apple also launched AirPods 5 starting at $129, bringing active noise cancellation to entry-level earbuds for the first time1
. A $149 version adds wireless charging and on-stem volume controls1
.References
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