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Will Apple Learn From Its Past AI Mistakes for the Upcoming iPhone 17?
Remember way back a year ago when Apple was convinced we would all spend big to upgrade to the iPhone 16, just to access its Apple Intelligence? That was hilarious. Apple better not try that again this year with the iPhone 17. There'll be a new iPhone this week. At tomorrow's "awe dropping" Apple
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Investor Peter Andersen is disappointed in Apple's 'embarrassing absence' in AI ahead of iPhone event
Apple is expected to unveil the new iPhone 17 at its Sept. 9 launch event , but investor Peter Andersen is far from excited to see the company's latest lineup of releases. Andersen, the founder and chief investment officer of Andersen Capital Management, joined CNBC's " Power Lunch " on Monday to
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Will Apple's iPhone 17 Launch Be a 'Sell-the-News' Event for Investors?
Kara Greenberg is a senior news editor for Investopedia, where she does work writing, editing, and assigning daily markets and investing news. Prior to joining Investopedia, Kara was a researcher and editor at The Wire. Earlier in her career, she worked in financial compliance and due diligence at
[4]
Peter Andersen Slams Apple's Siri And AI Strategy, Investor Warns iPhone 17 Updates No Substitute For Real Innovation: 'An Embarrassment' - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)
As Apple Inc. AAPL prepares to unveil its new iPhone 17 lineup at Tuesday's "Awe Dropping" event, investor Peter Andersen is criticizing the company's weak artificial intelligence strategy, calling Siri's performance "awful" and its lack of innovation "quite an embarrassment." Apple Faces
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As Apple prepares to unveil the iPhone 17, concerns grow over the company's AI strategy and its ability to compete in the rapidly evolving tech landscape. Critics point to Siri's shortcomings and Apple's delayed AI features as signs of falling behind competitors.

Apple faces growing scrutiny over its artificial intelligence (AI) strategy as the iPhone 17 launch approaches. Industry observers and investors are concerned that Apple's AI innovation is lagging behind competitors, potentially affecting its long-term market position
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.Siri, Apple's virtual assistant, continues to draw criticism for its subpar performance compared to rivals. Peter Andersen of Andersen Capital Management called Siri's capabilities "awful" and Apple's overall AI efforts "quite an embarrassment"
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. Furthermore, the highly anticipated Apple Intelligence, unveiled at WWDC 2024, has seen many features delayed or launched without significant impact, further fueling skepticism1
.The company is also reportedly experiencing a 'brain drain' within its AI research teams. Jian Zhang, a prominent AI researcher for robotics, recently left Apple for Meta, part of a trend of departures from the Foundation Models team
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. This loss of talent raises questions about Apple's capacity to innovate and maintain pace with AI developments from companies like Google, Samsung, and Microsoft.While the upcoming iPhone 17 series, potentially including a new '17 Air' model, is expected to bring hardware enhancements, analysts believe AI will not be its central focus
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. Critics argue that focusing primarily on hardware avoids addressing Apple's more fundamental challenges in the AI domain.Related Stories
Apple's stock performance reflects these AI concerns, with a more than 5% decline year-to-date, making it an outlier among the 'Magnificent Seven' tech stocks in 2025
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. Some financial analysts suggest the iPhone 17 launch could be a 'sell-the-news' event, indicating low expectations for significant AI advancements3
.Despite current setbacks, Apple is reportedly developing 'World Knowledge Answers,' a new AI system for integration into Siri next year, and CEO Tim Cook has hinted at potential acquisitions to bolster AI capabilities
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. The tech community is watching closely to see if Apple can regain its innovative lead in the competitive AI landscape.Summarized by
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