2 Sources
[1]
Bitget Announces Strategic Partnership with SWEAT to Boost Movement Economy in Web3
Bitget, the leading cryptocurrency exchange and Web3 company, has announced its strategic partnership with SWEAT, the pioneering movement economy ecosystem, lowering entry barriers for Web2 audiences while seamlessly connecting them to Web3. The alliance was unveiled at Dubai Esports Festival 2025
[2]
Bitget Announces Strategic Partnership with SWEAT to Boost Movement Economy in Web3
Bitget, the leading cryptocurrency exchange and Web3 company, has announced its strategic partnership with SWEAT, the pioneering movement economy ecosystem, lowering entry barriers for Web2 audiences while seamlessly connecting them to Web3. The alliance was unveiled at Dubai Esports Festival 2025
Share
Copy Link
Bitget and SWEAT announce a strategic partnership to bridge Web2 and Web3 through a movement economy, turning physical activity into cryptocurrency rewards. The collaboration aims to make crypto more accessible and rewarding for everyday users.

In a groundbreaking move, cryptocurrency exchange Bitget has announced a strategic partnership with SWEAT, a pioneering movement economy ecosystem. This collaboration aims to lower entry barriers for Web2 audiences while seamlessly connecting them to the Web3 space, effectively bridging the gap between traditional and decentralized digital economies
1
2
.The partnership was officially unveiled at the Dubai Esports Festival 2025 (DEF), where attendees got a first-hand experience of the future through interactive activities that convert physical activity into cryptocurrency rewards. This innovative approach to crypto adoption has captured the attention of Dubai, with prominent billboards across the city showcasing the message: "Walk into Crypto -- Step. Sweat. Score."
1
2
SWEAT Co-founder and CEO Oleg Fomenko emphasized the core philosophy behind this partnership: "We're turning physical activity into financial empowerment. This is about rewarding the most natural human behavior, movement, with digital ownership." This sentiment was echoed by Bitget COO Vugar Usi Zade, who stated, "Our mission has always been to bridge Web2 and Web3, and what better way than through something as universal as movement?"
1
2
The collaboration introduces several cutting-edge innovations, including:
1
2
These features are designed to make the transition to crypto effortless and rewarding for both fitness enthusiasts and those curious about cryptocurrency.
This partnership goes beyond a typical industry collaboration. It represents a fitness-meets-finance movement that is set to redefine how people interact with digital assets. By transforming routine physical activity into financial opportunities, SWEAT and Bitget are writing the next chapter of mainstream crypto adoption
1
2
.Related Stories
As Dubai's skyline lights up with SWEAT x Bitget billboards, the message is clear: the future of Web3 isn't just about passive engagement with cryptocurrency charts. This partnership encourages active participation, suggesting that sometimes, you've got to "move it to prove it" in the evolving landscape of digital finance
1
2
.Bitget, established in 2018, is a leading cryptocurrency exchange and Web3 company serving over 120 million users in 150+ countries. It offers innovative features like copy trading and real-time access to cryptocurrency prices
1
.SWEAT is a Web3 platform that incentivizes physical activity by rewarding users with $SWEAT tokens for movement. With over 20 million downloads and 3 million monthly active users, SWEAT Wallet allows users to earn, grow, trade, and spend their tokens in the Movement Economy
1
.Summarized by
Navi
[2]
1
Technology

2
Technology

3
Policy and Regulation
