BOE Unveils UB Cell 4.0: A New Era of AI-Powered Smart Displays with Enhanced Visual Health Features

BOE Unveils Next-Generation UB Cell 4.0 Display Technology

At Display Week 2025, BOE, a global leader in semiconductor display technology, introduced its latest innovation - the 75-inch 4K 165Hz Health-Care AI TV powered by the fourth-generation UB Cell display technology. This new product builds upon the success of UB Cell 3.0, which has been setting benchmarks for AI TVs since 2022 1

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Advanced Visual Health Features

The UB Cell 4.0 incorporates several cutting-edge technologies aimed at enhancing visual comfort and reducing eye strain:

1. Circular Polarized Light Eye-Safe Technology: This feature mimics natural light emission, minimizing eye irritation while maintaining a 95% BT.2020 color gamut coverage for enhanced color fidelity 1

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2. Ultra-Low Reflection & Anti-Glare: By combining surface and in-cell reflection reduction techniques, UB Cell 4.0 achieves an ultra-low reflection of 0.7% and a Unified Glare Rating (UGR) below 5, setting a new industry standard for comfortable viewing 1

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3. High Dynamic Clarity: Featuring Mini LED backlighting and a 165Hz native refresh rate, the display reduces the Moving Picture Response Time (MPRT) to approximately 2ms, minimizing motion blur and dizziness 1

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AI-Powered Smart Features

UB Cell 4.0 is equipped with BOE's AI Digital Assistant, powered by a large-scale AI model. This feature enables precise understanding of user intent, supports conversational interaction, and provides centralized control of smart home devices 1

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Adaptive Display and Child Safety

The display utilizes pixel-level ambient light/temperature sensors, integrated radar, and under-display cameras to dynamically adjust display parameters based on real-time environmental conditions and user position. A special Child Care Mode leverages the under-display camera to monitor viewing duration and protect children's eyesight 1

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Eco-Friendly Design

BOE has incorporated its Dynamic Local Refresh Display Technology, enabling adaptive screen refreshing that can reduce power consumption by up to 50% across different usage scenarios. The integrated In-Panel Sensor Technology further optimizes energy consumption through intelligent power management 1

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Industry Impact and Future Outlook

As televisions evolve from traditional entertainment centers to core interactive platforms in smart home systems, BOE's UB Cell 4.0 represents a significant step towards more eye-safe, intelligent, and low-carbon solutions. The company aims to collaborate with partners to create flagship high-end TVs that offer market-leading competitiveness and unparalleled experiences shaped by cutting-edge AI 1

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This innovation demonstrates BOE's commitment to driving technological advancements in the display industry, potentially influencing future standards for visual health and smart home integration in consumer electronics.