Bridgeline Digital hits 25 AI search deployments with new retail wins in appliance and DIY sectors

Bridgeline Expands Unilog Momentum with New AI Search Win in the DIY Retail Sector

WOBURN, Mass., July 9, 2026 (Newswire.com) - Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a U.S.-based DIY hardware retailer has selected HawkSearch to power product discovery within its new Unilog storefront. The win highlights growing demand for AI-driven search in complex commerce environments and marks the fifth customer secured through Bridgeline's Unilog partnership. The retailer came to Bridgeline seeking to improve search relevancy, increase catalog exposure, and bring newer AI features into the search experience. HawkSearch was selected to support those goals across a large catalog and content footprint, reflecting continued momentum for Bridgeline in both distribution-oriented and retail-oriented eCommerce opportunities. AI-Powered Product Discovery for High-Scale DIY Commerce The hardware retailer operates a large digital catalog in the DIY category and needed a stronger search experience capable of supporting both product discovery and search precision. The organization had been struggling with multiple challenges in search, including issues with SKU search, longer-tail text queries, and an overall experience that did not feel customer-ready. The retailer operates at significant scale with approximately 120,000 total records, 85,000 SKUs and 45,000 content records, along with substantial search and traffic activity. To address those needs, the customer selected a HawkSearch deployment that includes keyword search, Smart Search, Smart Facets, Image Search, Visual Search, and Unified Search. These capabilities are intended to improve relevancy, streamline discovery, and create a more modern AI-driven search experience. Built to Improve Relevancy at Scale Key customer requirements included improved search relevancy, stronger catalog exposure, better SKU search performance, and more effective handling of plain-language and longer-tail queries. HawkSearch demonstrated fit for this environment through its combination of merchandising controls, AI-driven discovery tools, and support for complex product and content search scenarios. "Organizations running large, highly customized commerce experiences need search solutions that go beyond basic keyword matching," said Ari Kahn, President and CEO of Bridgeline Digital. "This win reflects both the growing demand for HawkSearch's AI-powered capabilities and the momentum we are building through our Unilog partnership as more customers look to modernize product discovery." About Bridgeline Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries. Learn more at www.bridgeline.com and www.hawksearch.com.

Bridgeline Extends AI Commerce Momentum with 25th Deployment of HawkSearch Platform This Fiscal-Year

WOBURN, Mass., July 7, 2026 (Newswire.com) - Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, today announced the successful deployment of its HawkSearch platform for a multi-brand appliance retail organization, marking the Company's 25th delivery-team launch this fiscal year. The launch underscores accelerating demand for AI-driven product discovery solutions as retailers modernize legacy infrastructure to improve customer experience, increase conversion rates, and drive online revenue growth. Modernizing Product Discovery for Appliance Retail The multi-brand appliance retail organization serves consumers through a portfolio of premium retail brands. The company offers a broad assortment of home appliances and related products from leading manufacturers, requiring advanced search capabilities to support product discovery across a large and diverse catalog. To enhance its eCommerce experience, the organization selected HawkSearch to replace a legacy search platform with a modern, AI-powered solution capable of delivering faster, more relevant, and more intuitive search experiences. AI-Powered Search and Merchandising at Scale The HawkSearch deployment introduces a suite of advanced capabilities designed to improve engagement, conversion, and average order value, including: * Advanced Relevance Tuning and Merchandising Controls - enabling optimization based on behavior and business priorities Structured Rollout Enables Future Expansion The initial deployment focuses on core search and product discovery capabilities, establishing a scalable foundation for ongoing innovation. As part of a Phase 2 rollout, the customer plans to expand into additional AI-driven capabilities, including Smart Response, Advanced Analytics, landing page optimization, and conversational search functionality. This phased approach reflects an increasing trend among enterprise retailers to grow their AI-powered product discovery platforms over time. Accelerating AI Adoption Across Retail This deployment reinforces Bridgeline's growing momentum in the retail sector, where organizations are increasingly investing in AI-driven solutions to improve digital commerce performance. Retailers managing complex product catalogs are prioritizing: * Unified search experiences across content and products Bridgeline continues to see strong adoption of HawkSearch among multi-brand and multi-site retailers seeking to modernize ecommerce infrastructure and deliver more engaging customer experiences. "Marking our 25th deployment this fiscal year, this launch reflects both the strong demand for AI-powered product discovery and our ability to execute at scale," said Ari Kahn, President and CEO of Bridgeline Digital. "Retailers are rapidly moving beyond legacy search technologies to adopt AI-driven platforms that better understand shopper intent and drive measurable ecommerce performance." About Bridgeline Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries. Contact: Kelly Maltman SVP of Marketing Bridgeline Digital [email protected]

Bridgeline Digital deploys AI search for appliance retailer By Investing.com

WOBURN, Mass. - Bridgeline Digital, Inc. (NASDAQ:BLIN) announced today the deployment of its HawkSearch platform for a multi-brand appliance retail organization, representing the company's 25th launch this fiscal year. The appliance retailer selected HawkSearch to replace a legacy search platform with an AI-powered solution designed to support product discovery across its catalog, according to a press release statement. The deployment includes unified AI search based on user intent, visual search capabilities allowing shoppers to upload images to find similar products, dynamic autocomplete, product recommendations, and merchandising controls. The initial rollout focuses on core search and product discovery capabilities. The retailer plans a Phase 2 expansion to include additional features such as Smart Response, advanced analytics, landing page optimization, and conversational search functionality. "Marking our 25th deployment this fiscal year, this launch reflects both the strong demand for AI-powered product discovery and our ability to execute at scale," said Ari Kahn, President and CEO of Bridgeline Digital.Investors have taken notice of the company's momentum, with BLIN shares up 64% year-to-date and gaining 62% over the past six months. According to InvestingPro analysis, the stock currently trades below its Fair Value, placing it among undervalued opportunities in the tech sector. An InvestingPro tip highlights this strong recent performance, and subscribers have access to 7 additional exclusive tips for BLIN. The multi-brand appliance retail organization operates through a portfolio of retail brands and offers home appliances and related products from multiple manufacturers. The company was not identified by name in the announcement. Bridgeline Digital provides AI-powered commerce technology focused on search, personalization, and merchandising capabilities for B2B and B2C enterprises. The company, with a market cap of $17.14 million, generated $15.55 million in revenue over the last twelve months while maintaining a gross profit margin of 66%. For deeper insights, a comprehensive Pro Research Report is available on InvestingPro, covering BLIN and 1,400+ other US equities. In other recent news, Bridgeline Digital, Inc. announced several significant developments. The company has successfully regained compliance with Nasdaq's minimum bid price requirement, ensuring its continued listing on the stock market. This compliance comes after Bridgeline Digital's stock met the necessary criteria of maintaining a closing bid price of at least $1.00 per share for ten consecutive business days. Additionally, Bridgeline Digital has been actively expanding its HawkSearch platform, securing contracts with multiple distributors. A U.S. wholesale distributor of pet, farm, garden, and home products has chosen HawkSearch to enhance product discovery on its BigCommerce site. Similarly, a U.S.-based industrial bearing distributor and a B2B distributor of warehouse and industrial data-capture equipment have also selected HawkSearch for their eCommerce platforms. Furthermore, Bridgeline Digital has launched two HawkSearch deployments for a home and garden supplier, with plans to implement the technology on three more sites. These strategic moves highlight Bridgeline Digital's ongoing efforts to grow its presence in the eCommerce sector. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.