Dell Technologies Unveils 2025 Partner Program with Focus on AI, Growth, and Collaboration

Dell's 2025 Partner Program: A Strategic Shift Towards AI and Growth

Dell Technologies has unveiled its 2025 Partner Program, marking a significant shift in its approach to collaboration and growth in the rapidly evolving tech landscape. The program, announced today, aims to accelerate innovation and address the largest opportunities in the technology industry, with a particular focus on the AI era 1

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Enhanced Incentives and Growth Opportunities

The new program introduces several key incentives to drive partner growth:

1. Titanium partners will receive a 2% Storage+ growth incentive for meeting quarterly targets 1

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2. A 1.5% Client growth incentive for Titanium partners achieving quarterly Client PC unit targets 2

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3. An incremental 4% Compete Select acquisition rebate for all metal tier partners winning new business in storage, data protection, or Client+ 1

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These incentives are designed to boost profitability and reward partners for their contributions to Dell's success, as partners have accounted for approximately 50% of net revenue in Asia Pacific & Japan over the past four quarters 1

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AI-Focused Initiatives

Recognizing AI as a key driver of future growth, Dell has incorporated several AI-centric elements into the program:

1. An AI Networking Multiplier, offering a 3X multiplier on the Dell PowerSwitch Z-series base incentive 1

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2. Updated Data Science & AI training competency to enable partners on Dell's AI Factory offerings 1

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3. Workshops to improve partner competencies in setting up and running Dell AI factories for customers 2

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Streamlined Collaboration and Partner Experience

Dell is committed to enhancing the partner experience through:

1. Expansion of the Partner First Strategy for Storage, making 99% of customers and prospective customers "partner first" for storage 1

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2. Introduction of in-tool intelligence to showcase partner capabilities based on past engagements and competencies 1

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3. Launch of an Incentive Simulator to help partners calculate prospective deal incentives and profit potential 1

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Market Outlook and Opportunities

The global addressable technology market is projected to reach over $5 trillion in 2025, with more than 70% expected to be partner-delivered 1

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. Dell is positioning itself and its partners to capitalize on this growth, particularly in three key areas:

1. Modern workplace solutions, driven by an anticipated PC refresh cycle
2. Modern data center technologies
3. AI implementations across various sectors 2

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Sustainability and Services

The program also emphasizes sustainability and services:

1. Retention of a 3X services tier revenue accelerator for all storage-attached services 1

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2. Introduction of Asset Recovery Services to assist with secure and responsible retirement of legacy IT assets 1

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3. Refreshed Sustainability Competency to support partners in efficiency conversations with customers 1

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As the tech industry braces for a significant PC refresh wave and growing demand for AI deployments, Dell's 2025 Partner Program appears strategically positioned to leverage these opportunities. With its focus on AI, increased incentives, and streamlined collaboration, Dell aims to strengthen its market position and drive mutual growth with its partners in the coming years 1

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