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CES 2025 - how Delta plans to "lift people up" with gen AI as it lays in a course for its second century
It's been a hundred years since Delta Air Lines first took off. Now as it looks to the shape of travel in its second century, AI is set to play a major role in the carrier's flight plan. Speaking at the Consumer Electronics Show in Las Vegas this week Delta CEO Ed Bastian explained: "For the past
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Delta Air Lines just announced its vision for the future of flying - here are my 3 favorite features coming to its planes and app
A new generative AI assistant called 'Concierge' could make air travel easier There have been plenty of keynotes this week at the CES 2025, but by far the most impressive and simply the coolest was the one I attended last night, on January 7 at the Sphere. Delta Air Lines put on a keynote that had
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Delta wants AI to fix your terrible airport experience
In the first-ever keynote held at Las Vegas's immersive Sphere venue, Delta CEO Ed Bastian unveiled how artificial intelligence will reshape the century-old airline. The showcase moment? A new AI assistant called Delta Concierge, launching in 2025, the tool is designed to handle everything from
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Delta Tips AI-Powered Concierge, In-Flight YouTube, More at Flashy CES Event
In a multimedia-amped presentation featuring a cast of celebrity guests that evoked Microsoft's CES keynotes of years ago, Delta CEO Ed Bastian announced a set of tech initiatives for the Atlanta-based carrier. In keeping with much of the news at CES this year, they started with generative AI:
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Delta Concierge Will Anticipate Your Every Travel Need Like an AI Trip Butler
Katie a UK-based news reporter and features writer. Officially, she is CNET's European correspondent, covering tech policy and Big Tech in the EU and UK. Unofficially, she serves as CNET's Taylor Swift correspondent. You can also find her writing about tech for good, ethics and human rights, the
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Delta Air Lines announces an AI-powered assistant in its mobile app and free onboard YouTube Premium and Music at CES 2025
Over the last few years, Delta Air Lines' presence has become a staple of CES, with the airline regularly hosting splashy keynotes. This year, the company has rented out the Sphere to announce its latest slate of updates. These include (can you guess it?) an AI-powered assistant in its app, as well
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Delta changed the game for CES press conferences
This is my 12th CES, so there aren't many things that surprise me at this point, at least in terms of press conferences. All of the big companies used to try to one-up each other (celebrity appearances were the main method, although it's not as common now). However, the venue itself has now become
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Delta announces big tech upgrades to inflight entertainment
Delta flyers can expect a lot of tech upgrades on future flights, starting next year. On Tuesday, Delta announced new advancements to its inflight entertainment systems, new ways for passengers to connect their own tech, and new partnerships with tech vendors. All of it is aimed at keeping
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Delta Air Lines announces its vision for the future of air travel, including an AI-powered Concierge assistant, partnerships with YouTube and Uber, and plans for electric air taxis, showcased at CES 2025 in Las Vegas.

Delta Air Lines unveiled its vision for the future of air travel at CES 2025, with AI technology taking center stage. The company announced 'Delta Concierge,' an AI-powered personal assistant set to launch in 2025 within the FlyDelta app
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. This innovative tool aims to enhance the travel experience by offering personalized assistance throughout the journey, from booking to arrival3
.Delta CEO Ed Bastian emphasized the company's commitment to "innovating with heart," focusing on using technology to create premium experiences while maintaining a human-centric approach
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. The Concierge will utilize generative AI to provide tailored recommendations, handle rebookings, and offer real-time travel updates3
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.In a significant partnership, Delta announced collaboration with YouTube to offer ad-free content on seatback screens for SkyMiles members
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. This initiative includes access to YouTube videos, music, and podcasts, enhancing the in-flight entertainment experience2
.Delta also revealed plans to upgrade its hardware, with 4K HDR QLED screens and Bluetooth connectivity coming to aircraft starting in 2026
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. These improvements aim to provide a more immersive and personalized entertainment experience for passengers across all cabin classes4
.The airline announced several key partnerships to expand its services:
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.Delta is leveraging its partnership with Qualtrics to analyze feedback from nearly 200 million annual travelers
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. This data-driven approach aims to create more personalized experiences and anticipate customer needs3
. Ryan Smith, Qualtrics CEO, highlighted the importance of experience as "the currency of business today"3
.Related Stories
Looking ahead, Delta is collaborating with Airbus on innovative aircraft designs, including planes with folding wings for improved aerodynamics
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. The airline has set an ambitious goal of using 95% sustainable aviation fuel by 20503
, demonstrating its commitment to environmental sustainability.Delta's CES 2025 presentation showcased a comprehensive vision for the future of air travel, blending AI technology, enhanced entertainment options, and innovative partnerships. By focusing on personalized experiences and operational efficiency, Delta aims to transform the travel experience while maintaining its commitment to customer service and sustainability.
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