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Fable adds cognitive and hearing impairments to its accessibility tools with $25M round | TechCrunch
Fable has gained a reputation as the go-to startup for helping companies build digital products that are more accessible to people with disabilities. After raising $25 million in new funding, the Toronto-based startup is now expanding the communities it supports and working to make AI training data
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Fable Raises $25m in Series B Funding to Protect Digital Accessibility in the Age of AI
TORONTO, Oct. 16, 2024 (GLOBE NEWSWIRE) -- Fable, a leading platform for digital accessibility powered by people with disabilities, today announced it has raised $25m in Series B funding ($33.8m CAD), led by Five Elms Capital. Fable helps some of the largest brands in the world build inclusive
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Fable, a digital accessibility platform, raises $25 million in Series B funding to enhance its tools for cognitive and hearing impairments, and to tackle AI accessibility challenges.

Fable, a Toronto-based startup specializing in digital accessibility, has successfully raised $25 million in Series B funding led by Five Elms Capital
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. This significant investment will enable Fable to expand its accessibility tools and address the growing need for inclusive digital products in the era of artificial intelligence.Fable has built a reputation for helping companies create digital products that are more accessible to people with disabilities. With this new funding, the company is set to broaden its scope by including support for cognitive and hearing impairments
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. This expansion is crucial, as nearly 20% of people worldwide are affected by hearing loss, and an estimated 13% of Americans can benefit from cognitive accessibility features2
.The company recognizes both the potential and risks that AI presents for accessibility. While AI can help bridge gaps for people with disabilities, there's a risk of creating less inclusive systems if accessibility isn't prioritized in AI development
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. Alwar Pillai, CEO and co-founder of Fable, emphasized:"AI is penetrating every field. Nearly every company is using, training or creating new AI-driven tools. This may be a once-in-a-generation opportunity to establish new norms for accessibility that truly reduce the digital divide."
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Fable is taking proactive steps to address potential biases in AI models that could negatively impact people with disabilities. The company is working on:
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Fable has already established itself as a trusted partner for industry leaders, including Microsoft, Meta, NBC Universal, and Walmart
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. Jenny Lay-Flurrie, Vice President and Chief Accessibility Officer at Microsoft, commented on their collaboration:"Creating inclusive products and building AI with accessibility in mind is imperative to Microsoft's mission of empowering every person and every organization on the planet to achieve more. Fable's collaboration has been valuable in helping us bridge the disability divide through their community of accessibility testers and training solutions."
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With the new funding, Fable plans to scale its operations, expand its tester community, and reduce barriers for customers
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. The company is also leading a new Cognitive Accessibility Working Group to identify best practices for including people with cognitive disabilities in accessibility testing2
.Kate Kalcevich, Head of Accessibility Innovation at Fable, highlighted the company's broader impact: "Fable has a critical role to play in the AI ecosystem, from standards development to generating inclusive datasets for large language models. We bring the voices of those impacted into the conversation and into the decision-making process."
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As Fable continues to grow and innovate, it aims to make inclusive design the norm and standard for every product team, ensuring that the digital world becomes more accessible for the 1 billion people with disabilities worldwide.
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