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Google Launches Market Access Programme to Scale Indian AI startups | AIM
Google also extended the MedGemma 1.5 and FunctionGemma open-source models for Indian AI health startups. Google has announced a new market access initiative and two open-source AI models to support Indian startups from early-stage development to global scale at the Google AI Startups Conclave
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Google launches Market Access Program to help Indian AI startups scale globally
Google is boosting India's AI startups. A new programme helps them reach global markets. Indian AI companies are now building real products for healthcare, agriculture, and education. Compute costs are falling, allowing more focus on innovation. India's AI market is projected to reach $126 billion
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Google unveiled its Market Access Program at the AI Startups Conclave to help Indian AI startups transition from pilots to enterprise contracts. The initiative includes global sales training, CIO network access, and international immersion programs. Google also released MedGemma 1.5 for healthcare AI and FunctionGemma for on-device AI agents, supporting India's projected $126 billion AI market by 2030.
Google has launched the Market Access Program at the AI Startups Conclave held in India's capital, addressing a critical bottleneck that Indian AI startups face when transitioning from successful prototypes to repeatable enterprise contracts
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. The programme targets AI-first companies that have moved beyond the prototype stage and are preparing to scale Indian AI startups globally. "Indian startups are building serious deep technology and solving population-scale problems with AI," said Preeti Lobana, VP and country manager for India at Google1
. While the journey from labs to prototypes has improved, many startups still struggle with scaling—a gap this initiative seeks to close.
Source: ET
The Market Access Program focuses on enterprise readiness by providing structured training on global enterprise sales, pricing strategies, and buyer behaviour
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. Indian AI startups will gain facilitated introductions to Google's global network of CIOs and CXOs, offering the access and credibility that often determine long-term success at the critical scale-up stage2
. The initiative also includes international immersion programmes in partnership with ecosystem organizations like TiE Silicon Valley and Alteus, with applications now open1
. This full-stack approach spans infrastructure, models, safety, skilling, and capital, positioning "Bharat-tested" AI as a global benchmark for resilience2
.Google introduced two open-source AI models to support the AI ecosystem: MedGemma 1.5 and FunctionGemma
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. MedGemma 1.5 is a 4-billion-parameter model designed for healthcare AI applications, supporting high-dimensional medical imaging workflows including CT and MRI scans, whole-slide histopathology, longitudinal chest X-ray analysis, anatomical localization, and extraction of information from medical lab reports1
. The model builds on Google's Health AI Developer Foundations programme and its collaboration with All India Institute of Medical Sciences, which is using MedGemma to develop health foundation models as part of India's Digital Public Infrastructure1
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. FunctionGemma, a lightweight variant of the Gemma 3 270M model, is optimized for function calling and on-device AI agents1
. It enables applications to convert natural language commands into executable actions locally, allowing AI systems to operate with low latency, limited connectivity, and enhanced user privacy1
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Google emphasized its ongoing investments in cloud and AI infrastructure, including the Global AI Hub in Visakhapatnam, which provides a one-gigawatt compute foundation powered by green energy and Google's AI chips
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. The facility is positioned as a long-term anchor for India's AI economy, enabling startups to build on the same cloud and AI stack that powers Google globally2
. The company also highlighted progress on data availability through Project Vaani, a collaboration with the Indian Institute of Science that has released more than 27,000 hours of speech data across over 100 Indic languages through the government's Bhashini platform1
. According to the 'Bharat AI Startups Report 2026' released by Inc42, India's AI market is projected to reach $126 billion by 2030, with nearly 47% of enterprises already moving AI use cases from pilot to production2
. Falling compute costs and public digital infrastructure are allowing founders to shift spending from infrastructure to product innovation, while startups like Cloudphysician have reduced ICU mortality rates by 40%, demonstrating outcome-led AI adoption2
. FunctionGemma can be fine-tuned using tools such as Hugging Face Transformers, Keras, and NVIDIA NeMo, and deployed across environments including LiteRT-LM, vLLM, Llama.cpp, and Vertex AI1
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