Hark Pro Launches as AI Personal Assistant With Privacy Focus, Hardware Device Coming in 2027

Hark Pro Enters Crowded AI Assistant Market

Brett Adcock, founder of robotics company Figure AI, launched Hark Pro on Tuesday as his latest venture into AI technology1

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. The AI personal assistant positions itself as an "operating system for your life" that handles everyday digital tasks autonomously5

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. The proactive AI app is available free with subscription tiers at $20-per-month for 2x more usage and $100-per-month for 10x more usage, matching the exact pricing structure Meta set for its competing Muse agent four weeks earlier3

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Hark faces intense competition in the AI agent space. Meta's Muse already books, buys, and negotiates at identical price points, while OpenAI plans a $300 speaker designed by Jony Ive's studio for 20273

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. The startup, founded less than a year ago, raised $700M at a $6B valuation in Series A funding two months after leaving stealth, with Nvidia, AMD Ventures, Intel Capital, and Qualcomm Ventures participating3

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. Adcock personally invested $100M before the round3

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Privacy-Focused Design and Computer Use Model

Abidur Chowdhury, Hark's head of design and former Apple lead on the iPhone Air, emphasizes that Hark differentiates itself through privacy commitments2

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. "We're not here to like sell you ads and steal your data," Chowdhury stated, positioning Hark against tech giants like Meta and OpenAI1

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. The company acknowledges users must share their entire digital lives for full functionality, making trust essential in an environment where cybersecurity concerns remain paramount1

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The underlying technology differs from competitors through its specialized training. Hark Pro uses a model trained specifically for computer use rather than relying solely on frontier LLMs1

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. This approach makes task automation faster and cheaper, though questions remain about whether it sacrifices broader knowledge and capability1

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. The Handoff cloud computer infrastructure can drive up to 36 browsers simultaneously and log into millions of websites on behalf of users3

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Graphical User Interface Reimagines AI Interaction

Chowdhury pitched Hark Pro as a graphical user interface for AI, comparing current chatbots to archaic command-line terminals2

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. "It's so hilarious to me that you have AI now, you have a chatbot, and you type stuff in with a keyboard," Chowdhury said. "Fifty years later and the future of computing is still a terminal"1

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. The control panel interface features a central chat dialog, a feed of proactive action cards, and customizable widgets called "panels" that function as mini-dashboards1

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The interface includes a custom background image tailored to local weather and time, designed to invoke calmness1

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. Proactive cards on the left side suggest actions like approving expenses, responding to emails, or booking flights based on connected email and third-party services1

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. Notably, Hark shows users how the AI agent navigates websites in a small window, surfacing actions most AI assistants perform invisibly to build trust1

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Task Execution and Real-World Performance

Hark Pro handles common tasks including grocery orders, bill payments, ride bookings, and trip planning once users configure access to their email, calendar, hard drive, and credit cards1

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. During demonstrations, the AI agent recognized when a colleague needed to renew their car registration at the California DMV and handled it through the agency's website1

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. Another example showed the system noticing a child's lunch card was low and offering to refill it3

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Speed remains a concern. When Chowdhury demonstrated ordering a Filet-O-Fish through DoorDash, the process took several minutes as Handoff clicked through the website and verified payment2

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. Chowdhury argued the value lies in freeing users to focus elsewhere while the AI agent works in the background2

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. He claimed Hark Pro delivers better end-to-end results than competitors, stating: "It might not be faster than Muse, but it will give you a better result, and it will work end-to-end instead of asking you to take over at a point"1

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Hardware Ambitions and European Regulatory Challenges

Hark promises to release an AI-native device to support its software in 2027, though details remain scarce1

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. Chowdhury, who made his name designing devices at Apple, stated the first product "is a product that's never ever existed before"1

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. He described it as "portable, and useful in the home and workplace" while dismissing wearable cameras due to their "creep factor" and stating "we don't really believe in glasses with cameras or a pin you can wear"3

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. AT&T will supply cellular service for the devices3

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Regulatory hurdles loom for European expansion. A payment approved by software on someone's behalf has no carve-out from strong customer authentication rules, which were written for a person approving a transaction tied to a named payee and amount3

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. Hark has not disclosed whether Hark Pro is available in Europe at all, leaving questions about how any AI agent will navigate payment regulations designed before autonomous software existed3

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. This challenge affects all competitors attempting to redefine human-computer interaction through autonomous agents that act as a user delegate for financial transactions.