Hexaware and SmartRent partner on AI transformation to overhaul customer and revenue operations

Hexaware and SmartRent Forge Strategic Partnership for AI Transformation

Hexaware Technologies has announced a multi-year strategic partnership with SmartRent, Inc. (NYSE:SMRT), a leading technology provider for apartment communities and smart operations solutions in the rental housing industry 1

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. The collaboration marks a significant push toward AI-driven transformation of SmartRent's core business operations, spanning customer and revenue operations across three interconnected workstreams 2

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The partnership comes at a critical time for SmartRent, which carries a market capitalization of $222 million but has faced headwinds with a 38.5% stock decline over the past six months, trading at $1.15 2

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. Despite these challenges, the Phoenix-based company holds more cash than debt on its balance sheet, positioning it to invest in operational improvements.

Deploying Voice AI Agents for AI-Native Customer Experience

Hexaware will play a central role in elevating SmartRent's customer support operations through advanced Voice AI agents and intelligent orchestration across voice, email, and chat channels 1

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. This AI-native customer experience approach aims to deliver faster, more intelligent, and dependable service at scale. By augmenting SmartRent's support infrastructure through global delivery capabilities and AI tools, the partnership seeks to drive higher customer satisfaction and service quality 2

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The focus on AI-native operations represents a shift from traditional customer service models to one where AI capabilities are embedded into daily workflows. "Our customers expect service that is fast, intelligent, and dependable. This partnership gives us the operational depth and technology foundation to deliver that at scale," said Frank Martell, President & CEO of SmartRent 1

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Intelligent Bill-to-Cash Platform Targets Better Days Sales Outstanding

A key component of the AI transformation involves deploying an intelligent bill-to-cash platform designed to improve Days Sales Outstanding (DSO) and overall revenue operations outcomes 1

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. Hexaware will deploy and manage an adaptive suite of bill-to-cash solutions that organize data, insights, actions, and people to deliver measurable business impact. The partnership aims to implement automated cash application and collection processes to optimize working capital and cash flow, while standardizing and digitizing billing for operators 2

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This working capital optimization initiative addresses a critical need for SmartRent as it scales operations. The company plans to begin generating operational efficiencies before the end of 2026, according to transition timelines structured within the program's corporate governance model 2

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Salesforce Revenue Cloud Implementation Streamlines Lead-to-Order Processes

Hexaware will transform SmartRent's lead-to-order processes by deploying Salesforce Revenue Cloud Advanced, focusing on faster quote cycles, stronger pricing governance, and a unified view of the revenue pipeline 1

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. The implementation aims to streamline commercial processes including enterprise quoting and contracting lifecycles, with Total Cost of Ownership and measurable business impact at the core 2

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"Enterprises today need speed and efficiency that produce best-in-class experiences, Contextual AI, streamlined SaaS, and an AI-native workforce that drives business outcomes and creates a competitive moat," said Eravi Gopan, President & Global Head - Technology, Products, and Platforms at Hexaware 1

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Aligning with Vision 2028 Framework

The initiative aligns with SmartRent's Vision 2028 framework, which targets scaling its go-to-market organization and strengthening operational processes 2

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. "Strategically, we believe our new partnership with Hexaware materially enhances our operational rigor and execution," said Martell. "Hexaware brings technology, process and powerful resources, which will be essential as we move quickly to expand our footprint" 2

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Suresh Kumar Bennet, Executive Vice President & Global Head - Business Process Services at Hexaware, emphasized the holistic approach: "We're pairing domain subject matter experts with Voice AI, transformed enterprise systems, AI-ready data, and redesigned workflows to give SmartRent an adaptive operations platform that improves with every interaction, accelerates revenues, and sustains competitive advantage" 1

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. Together, Hexaware and SmartRent are building a modern operating model that connects customer experience, revenue operations, and AI-driven business transformation into a single foundation for growth.