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iRobot's founder is working on a new kind of home robot
Colin Angle, the co-founder of iRobot and its CEO for three decades, is getting back into robotics with a new startup called Familiar Machines & Magic. According to The Boston Globe, the company is developing a new kind of home robot focusing on health and wellness that might take the form of an
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iRobot co-founder's new home robot startup hopes to raise $30M
Colin Angle, one of the co-founders of Roomba maker iRobot, is raising cash for a home robotics venture. A filing with the U.S. Securities and Exchange Commission reveals that Angle's new company, Familiar Machines & Magic, is trying to raise $30 million. So far, it has raised $15 million from a
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Colin Angle, co-founder of iRobot, launches Familiar Machines & Magic, a startup developing AI-powered home robots focused on health, wellness, and companionship. The company has raised $15 million and aims for $30 million in total funding.

Colin Angle, co-founder and former CEO of iRobot, is making waves in the robotics industry once again with his new startup, Familiar Machines & Magic. The company, currently in stealth mode, is developing a novel type of home robot that focuses on health and wellness, potentially taking the form of an animal or a "familiar"
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.The Boston-based startup has already raised $15 million from eight investors and is seeking an additional $15 million, bringing its total funding goal to $30 million
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. The company's leadership includes former iRobot CTO Chris Jones and Ira Renfrew, who previously worked on robotics at Amazon, including the now-discontinued Scout delivery robot1
.A job listing on LinkedIn describes Familiar Machines & Magic as a "well-funded, new embodied AI and robotics startup based outside of Boston"
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. The company is actively hiring AI researchers and software engineers, emphasizing that "embodied and agentic AI are central to our product vision"2
.Angle's new venture marks a significant shift from his work at iRobot, which focused on practical home cleaning robots like the Roomba. With Familiar Machines & Magic, he's exploring the realm of companion robots, potentially including AI-powered "furry pets" to address loneliness, according to one investor
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.This pivot comes at a time when advances in generative AI could potentially breathe new life into the companion robot market. Previous attempts in this space, such as Jibo, Moxie, and Anki, have faced challenges and ultimately shut down
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While the exact nature of Familiar Machines & Magic's products remains under wraps, the integration of generative AI could make these robots more human-like, capable of engaging in conversations and providing more utility beyond mere cuteness. For instance, Intuition Robotics' ElliQ, an AI-powered social robot designed for the elderly, has shown significant improvements in its third-generation model by incorporating generative AI
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.The home robotics market has proven challenging, with several high-profile failures in recent years. Companies like Mayfield Robotics, Jibo, Anki, and most recently, Moxie, have all ceased operations
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. However, major tech companies like Amazon and Apple continue to show interest in the space, with ongoing projects and rumored developments2
.As Familiar Machines & Magic enters this competitive landscape, its focus on health, wellness, and human-robot interaction could potentially set it apart. The company's success may hinge on finding the right balance between personality and practicality, aiming to positively impact the health and well-being of household members
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.With Colin Angle's extensive experience in the robotics industry and the potential of advanced AI technologies, Familiar Machines & Magic is poised to make a significant impact in the evolving field of home robotics. As the company continues to develop its products, the tech world eagerly awaits to see what kind of "magic" these new AI-powered companions will bring to our homes.
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