Itch.io Implements Mandatory AI Disclosure Policy for Asset Creators
5 Sources
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Itch.io marketplace now requires asset creators to disclose their use of generative AI
AI-generated graphics, text, code and sounds will be tagged accordingly. Creators who sell assets on itch.io will now have to be a lot more upfront about using generative AI. The marketplace for independent digital creators has introduced a new rule that requires users to label their projects if
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Indie game platform Itch.io now requires developers to tag AI content
"To ensure buyers are aware of the origins of the material they are obtaining." Indie game platform Itch.io now requires developers to disclose whether generative AI has been used in their work. Posting on Bluesky, the platform detailed its new tagging requirement, specifying it is a required
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Indie distribution platform Itch.io now requires asset creators to disclose the use of generative AI in their work
Asset page creators are now required to tag their work, and will not be indexed for searches if they don't. Indie-focused digital storefront Itch.io has announced a new policy requiring asset creators on the platform to disclose whether their work makes use of generative AI, and to specify what
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Itch.io's 'No AI' tag is a positive step in the battle against AI slop
The inundation of AI-generated slop on various media platforms increasingly risks making them unusable. It's an issue effecting everything from Spotify to indie games platforms like Itch.io, making it harder for users to find quality content (see some tips on how to identify AI 3D models) Itch.io
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Itch.io requires all creators to disclose AI-generated content
The online games marketplace implements an AI filter, de-indexing those who don't comply Amid a continuing conversation about AI's presence in tabletop gaming, online marketplace itch.io announced that it will be requiring all creators on the site to disclose whether their projects contain
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Itch.io, the indie game marketplace, has introduced a new policy requiring asset creators to disclose the use of generative AI in their work. This move aims to increase transparency and allow buyers to make informed decisions.
Itch.io Introduces Mandatory AI Disclosure Policy
Itch.io, the popular marketplace for independent digital creators, has implemented a new policy requiring asset creators to disclose their use of generative AI tools in their projects
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. This move comes as part of a broader industry trend to address the growing presence of AI-generated content in various creative fields.Key Features of the New Policy
Under the new rules, creators must now:
- Label their projects if they contain AI-generated output
- Specify the types of AI-generated content used (graphics, sounds, text, dialogue, or code)
- Tag all assets that used AI in any way, even if hand-edited, as "AI Generated"
Projects without AI involvement will be tagged as "No AI"
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. To facilitate this process, Itch.io has introduced an AI generation disclosure box during the upload process and a bulk tagging feature for creators with multiple projects2
.Enforcement and Implications
Itch.io has stated that assets containing AI-generated content that are not properly tagged will be ineligible for indexing in the platform's browse pages
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. This measure aims to ensure transparency and allow buyers to make informed decisions about the assets they purchase.While the platform has announced a grace period for creators to update their tags, it plans to rely on user reports to identify non-compliant pages in the future
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. However, the exact measures for policing and verifying AI usage remain unclear.Related Stories
Industry Context and Reactions
This policy follows similar moves by other platforms, such as Valve's AI disclosure policy for games on Steam
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. The decision has generally been welcomed by indie developers, with some viewing it as a positive step in addressing the influx of AI-generated content4
.However, the new policy has also raised questions and concerns:
- The scope of disclosure (e.g., whether using AI for debugging requires tagging)
- The potential for false reporting
- Calls from some users for a complete ban on AI-generated content
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Broader Impact on the Creative Industry
Itch.io's focus on asset creators is particularly significant, as it acknowledges the potential ripple effect of AI-generated assets on a larger number of creators who may use these resources
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. This policy reflects the ongoing debate in the creative industry about the use of AI, with some companies embracing the technology while others remain cautious5
.As the use of generative AI in game development continues to grow, with 31% of respondents in a recent GDC study reporting personal use of AI in their work
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, Itch.io's new policy represents an attempt to balance innovation with transparency and user choice in the rapidly evolving landscape of digital creation.References
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