Lincoln Tech Deploys LeadSquared AI Agents to Transform Student Enrolment Operations

Lincoln Tech Extends LeadSquared Partnership into Applied AI for Enrollment

Lincoln Educational Services Corporation, operating as Lincoln Tech, is deploying AI agents across its student enrolment operations through an expanded partnership with LeadSquared, an AI-powered CRM platform provider. The initiative, rolled out through LeadSquared's LeadEdge innovation center, marks a shift from traditional customer relationship management into applied AI for enrollment, targeting student engagement, application processing and follow-ups across the institution's 22 campuses in 12 US states.1

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Founded in 1946, Lincoln Tech served more than 17,000 students in 2025 across programmes in skilled trades, automotive, health sciences and information technology. The institution has used LeadSquared to manage its admissions operations for years, providing a foundation of trusted data and established workflows that now support the AI integration in admissions process.2

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AI Agents Target Critical Stages of Student Journey

The AI agents will initially focus on stages of the enrolment process where delays or lack of follow-up could cause prospective students to disengage. These include responding to new enquiries with speed, identifying and prioritizing applicants ready to proceed through lead prioritization, checking applications for application accuracy and completeness, and reconnecting with prospective students who have stopped responding through re-engagement of inactive prospects.1

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The system will provide enrolment leaders with visibility into changes in student engagement and enrolment activity before they affect results. The collaboration spans the entire student journey rather than focusing on any single point, applying AI at moments where prospective students may be most likely to disengage.2

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Governance and Human Oversight Remain Central

Governance has been prioritized from the start, reflecting how both organizations approach technology in a regulated vocational education environment. Each AI agent operates within a controlled scope and performs defined tasks. Established rules guide its actions, each action is recorded in governance and audit trails, and human oversight remains in place for key decisions made by admissions professionals.2

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The agents' level of autonomy will expand only after results have been evaluated against Lincoln Tech's existing operations. This structure ensures the institution can understand and account for the actions taken by the system. The two organizations have not disclosed specific performance targets or projected improvements in enrolment.1

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Leadership Perspectives on Applied AI Implementation

Jay Rasmussen, Senior Vice President of Admissions at Lincoln Tech, stated the goal is to make it easier for prospective students to take the next step toward a career they can build on. He emphasized that by applying AI thoughtfully within the admissions process, teams can respond faster, identify where a student may need additional support, and provide a more consistent experience while keeping admissions professionals at the center of the relationship.1

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Prithwi Dasgupta, President of North America at LeadSquared, noted that for Lincoln Tech, the collaboration reflects a broader commitment to embracing emerging technology in service of its students and its mission. For LeadSquared, it demonstrates how LeadEdge partners with leading organizations to move AI from concept to real operational impact, responsibly, measurably, and with people at the center.2

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The first agents are being deployed now, and the two organizations expect to expand their work to additional stages of the student journey as the initiative matures. Results will be measured against Lincoln Tech's current operations and shared over time, providing a measurable approach to improving student engagement and helping more prospective students move from enquiry to enrolment.2

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