Meta launches AI connectors in open beta to transform advertising workflows without coding

Meta Launches Ads AI Connectors for Seamless Campaign Control Without Coding

At Meta, we believe every advertiser and agency should be equipped with AI superpowers for modern advertising -- to make better decisions, faster, in every tool they use. That means meeting advertisers where they already work. That's why , we're announcing Meta ads AI connectors in open beta -- built for businesses of all sizes across regions to create, manage, and analyze campaigns directly in the AI tools they already use. Meta ads AI connectors - including Meta's ads model context protocol (MCP) server and ads command line interface (CLI) -- give advertisers a secure, Meta-authenticated connection from their ad account to an AI agent. Every insight reflects real campaign performance, ad campaign creation, catalog management, and audience insights -- not generic advice.

Meta Launches AI Connectors to Streamline Ad Management

At Meta, we believe every advertiser and agency should be equipped with AI superpowers for modern advertising -- to make better decisions, faster, in every tool they use. That means meeting advertisers where they already work. That's why today, we're announcing Meta ads AI connectors in open beta -- built for businesses of all sizes across regions to create, manage, and analyze campaigns directly in the AI tools they already use. Meta ads AI connectors - including Meta's ads model context protocol (MCP) server and ads command line interface (CLI) -- give advertisers a secure, Meta-authenticated connection from their ad account to an AI agent. Every insight reflects real campaign performance, ad campaign creation, catalog management, and audience insights -- not generic advice. Introducing Meta Ads AI Connectors Meta ads AI connectors meet you where you work, so you can move faster across every part of your workflow: * Comprehensive Reporting: Surface insights and pull detailed reports to understand campaign performance. * Campaign Management: Create and edit ads, ad sets, and campaigns using natural language. * Catalog Management: Create a product catalog, add product data, and troubleshoot data feed issues. * Signal Diagnostics: Access signal health and quality information to prioritize your signals setup. Getting started takes minutes, not days. For MCP, no developer credentials, API setup, or coding required. Find supported platforms and setup instructions on MCP and CLI. We build for how advertisers and agencies actually work - on our platforms and in their own tools. With Meta AI business assistant and Meta ads AI connectors, we're bringing that same approach to AI. Use Meta AI business assistant for what it does best: personalized guidance, issue resolution, and campaign recommendations -- right inside Ads Manager. Use Meta ads AI connectors to leverage your AI tools for what they do best: cross-channel insights, custom workflows, and the flexibility to manage campaigns across publishers. You don't have to choose. Meta ads AI connectors represent the next step in our partnership with advertisers and agencies -- meeting you in the tools you already use, with the full intelligence of Meta's ads system behind every conversation.