Micromax and Phison Launch MiPhi: Revolutionizing AI-Powered NAND Storage in India

Micromax-Phison JV 'MiPhi' to drive AI-powered NAND storage in India

Micromax Informatics, India's homegrown consumer electronics brand, has partnered with Phison, a global leader in NAND storage technologies, to establish MiPhi, a strategic joint venture aimed at boosting India's technology and AI ecosystem. The collaboration aligns with India's 'Making AI in India' vision, supporting the country's ambition to become a global AI powerhouse. MiPhi aims to offer energy-efficient NAND storage solutions with the world's lowest per-token cost for AI applications, enhancing GPU performance and technological efficiency. Local Partnerships: Combining Micromax's established Indian market presence with Phison's expertise in NAND storage technology to strengthen tech infrastructure and enable cross-industry collaborations. Local Sales Network: Creating dedicated sales teams across India focused on embedded solutions for automobiles, IoT devices, datacentres, IT hubs, and consumer electronics. The company will provide tailored design solutions specifically for AI and security-related applications. 'For India, in India' Manufacturing: Operating from manufacturing sites in Hyderabad (Telangana), Bhiwadi (Rajasthan), and Noida (Uttar Pradesh), MiPhi aims to enhance India's production capacity. Combined Expertise: Micromax's experience in consumer electronics and Phison's leadership in NAND storage (powering one in five SSDs globally) mark a milestone in advancing India's AI potential. MiPhi will deliver custom-designed NAND storage solutions for AI, enterprise, and automotive industries, addressing the growing tech needs in India and selected international markets. Phison's local manufacturing partnerships and in-house technology capabilities ensure comprehensive support, including local RMA services and efficient customer service. Speaking about the joint venture, Rahul Sharma, Co-founder of Micromax Informatics, said, We are excited to partner with Phison, combining our market expertise with their technological strengths to drive innovation in India's tech ecosystem. This collaboration marks the beginning of a transformative journey aimed at unlocking the full potential of emerging technologies and advancing digital transformation across industries. With this venture, we plan to reduce GPU costs by one-tenth, offering the world's lowest per-token cost. This will enable us to reshape the AI landscape not just in India but also in selected international markets. Commenting on India's technological progress, K.S. Pua, CEO of Phison, said,

Micromax and Phison Partner to Launch MiPhi, Powering India's Next-Generation of NAND Storage Technology

Offering the lowest per token cost and per token energy consumption in the worldThe joint venture will enable MiPhi to develop high-end and customized NAND storage products for enterprise, consumer, embedded, AI, and security applications for India and specific agreed-upon regions. Micromax Informatics, India's home-grown consumer electronics brand and Phison, a leading innovator in NAND controller and NAND storage technologies, have launched MiPhi, a strategic joint venture poised to revolutionize India's technology landscape. As India emerges as a global economic hub, this partnership supports the nation's vision of 'Making AI in India,' aligning with its ambition to become a global leader in artificial intelligence. The strategic partnership announcement demonstrates this commitment by combining the key differentiators of two industry leaders to drive innovation, expand product offerings, and bolster India's ambitions as a global AI superpower. With a vision to enhance GPU efficiency and deliver advanced NAND storage solutions, MiPhi will introduce the world's lowest per-token cost and energy consumption for AI use cases. "We are thrilled to announce our joint venture with Phison, uniting our capabilities to drive a new wave of innovation in the Indian technology landscape," said Rahul Sharma, Co-founder, Micromax Informatics. "By combining our local market expertise with Phison's critical technological prowess, we are poised to deliver breakthrough solutions. The joint venture kicks off a new chapter with an aim to harness the full potential of emerging technologies and contribute to the future of digital transformation across industries. With this venture, we aim to bring down the cost of GPU by 1/10th by bringing the lowest per token cost in the world. This will help us in disrupting the AI landscape not only in India but also in specific agreed-upon regions." "India has been a hub for technological growth, and now the vision set forth from the government further enables homegrown companies to innovate at an exponentially higher rate," said K.S. Pua, CEO of Phison. "Phison is delighted to partner with Micromax. Together, we are committed to leveraging our combined resources and expertise to establish MiPhi as a leading force in India's NAND storage ecosystem. By uniting Micromax's local market understanding with Phison's world-class storage technologies, we're well-positioned to create impactful solutions across SMBs, automotive, IoT, AI, enterprise workloads, and beyond." Through MiPhi, the joint venture aims to empower the Indian market with cutting-edge NAND storage solutions, providing unparalleled convenience and technological advantages. The collaboration leverages Micromax's deep-rooted customer relationships within India and Phison's expertise in NAND storage technology to foster a strong, synergistic partnership that expands opportunities and business growth across enterprise, consumer, embedded, AI, and security applications within India's burgeoning tech ecosystem and specific agreed-upon regions. The collaboration between Micromax, leading Indian electronics brand renowned for its expertise in manufacturing and marketing tech products, and Phison, a global pioneer in NAND storage solutions and technology, will position MiPhi as a key innovation hub in India. Phison's impressive portfolio, with over 2,000 patents and a legacy of industry-first innovations, coupled with its commitment to R&D -- investing 80% of its OPEX (Operating Expense) -- equips the company to provide vital technical insights to MiPhi's operations. This strategic alliance will drive MiPhi's contribution to India's technological future, harnessing local manufacturing and sales channels to accelerate the growth of the country's storage economy. As a part of the joint venture, MiPhi's distinctive approach to drive innovation includes: Local Partnerships: By leveraging Micromax's established relationships with Indian clients and Phison's advanced NAND storage solutions, the company aims to strengthen India's technological infrastructure and boost collaborations across industries.Local Sales channel: Local sales teams across India with a focus on embedded solutions for automobiles, IoT, mobile devices, Datacentres, IT Hubs, consumer devices, and removable storage devices and systems. The company will also focus on customized design solutions for AI and security applicationsFor India, in India: With its manufacturing sites in Hyderabad, Telangana, Biwadi - Rajasthan and Noida - Uttar Pradesh, the company aims to elevate the manufacturing capabilities in the countryLegacy of two powerhouses coming together: Micromax is India's home-grown consumer electronics brand while Phison is a market leader in NAND storage technologies - one out of five SSDs shipped worldwide is a Phison solution. Both the brands coming together is a milestone moment in elevating India's AI ambitions MiPhi will specialize in custom-designed NAND storage solutions for AI, enterprise, and automotive use cases, addressing the needs of both Indian and specific agreed-upon markets. The joint venture's focus on innovation and collaboration ensures a robust, connected ecosystem powered by advanced semiconductor solutions. With a strong local manufacturing partnership and in-house NAND controller technology, Phison reinforces its commitment to comprehensive support, including local RMA services and a sales channel to India and specific agreed-upon regions for efficient customer service. About Micromax Informatics Ltd. Micromax Informatics, founded in 2000 and headquartered in Gurugram, Haryana, is one of India's leading homegrown consumer electronics brands. The company has been at the forefront of democratizing technology by offering innovative, affordable, and feature-rich products, including smartphones, laptops, tablets, and televisions. Known for its iconic Canvas series, Micromax revolutionized the Indian smartphone market by delivering advanced technology to budget-conscious consumers. Driven by its vision of making technology accessible to all, Micromax has diversified into smart devices and consumer electronics to meet evolving customer needs. As part of its commitment to "Make in India", the brand has invested significantly in local manufacturing and innovation, supporting India's push for self-reliance in electronics production. With state-of-the-art facilities in Rudrapur, Hyderabad, Greater Noida, and Rajasthan, Micromax produces a range of products, including mobile phones and all consumer electronics. For more information, please visit: www.micromaxinfo.com About Phison Phison Electronics Corp. (TPEX:8299) is a global leader in NAND Flash controller IC and storage solutions. We provide a variety of services from controller design, system integration, IP licensing to total turnkey solutions, covering applications across SSD (PCIe/SATA/PATA), eMMC, UFS, SD and USB interfaces, reaching out to consumer, industrial and enterprise markets. As an active member of industry associations, Phison is on the Board of Directors for SDA, ONFI, UFSA and a contributor for JEDEC, PCI-SIG, MIPI, NVMe and IEEE-SA. For more information, please visit http://www.phison.com.

Micromax Partners With Phison to Offer NAND Storage Solutions in India

These solutions are designed for AI, enterprise, and automotive use cases Micromax Informatics on Thursday announced that it was partnering with storage manufacturer Phison to launch a new joint venture dubbed MiPhi. The companies are set to collaborate to provide embedded storage solutions to firms in the country across various sectors including mobile, automobile, Internet of Things (IoT), data centre, and consumer devices. MiPhi will rely on manufacturing facilities that are located in four regions in order to provide hardware designed to be used by tech firms for artificial intelligence (AI) applications. According to a press release issued by the company, the new MiPhi joint venture will offer custom-designed NAND storage solutions for AI use cases. These are claimed to offer the lowest energy consumption and per-token cost when used for AI operations. MiPhi will also produce storage for use in the enterprise and the automotive sector. The collaboration between the consumer electronics firm and the flash storage maker will use manufacturing sites in four areas -- Bhiwadi (Rajasthan), Hyderabad, Noida (Uttar Pradesh), and Telangana. MiPhi will set up pan-India sales channels that will provide access to embedded solutions to firms in various sectors such as mobiles, automobiles, IoT, data centres, and consumer devices. Phison holds over 2,000 patents and will invest 80 percent of its operating expenses in the joint venture, while Micromax says it will provide expertise in producing and selling products in the country. Earlier this year, it was reported that Micromax was looking to enter the electric vehicle (EV) manufacturing space in India, after laying off employees across the country and seeing its smartphone shipments continue to decline. The company has yet to announce any plans for an EV venture, which would compete with Ather Energy, Matter, and Ola Electric. "By combining our local market expertise with Phison's critical technological prowess, we are poised to deliver breakthrough solutions [...] With this venture, we aim to bring down the cost of GPU by 1/10th by bringing the lowest per token cost in the world. This will help us in disrupting the AI landscape not only in India but also in specific agreed-upon regions," said Rahul Sharma, Co-Founder, Micromax Informatics, in a prepared statement.

Micromax and Phison join hands to design, manufacture storage modules in India

Micromax Informatics and Phison have formed MiPhi, a joint venture to design and manufacture storage modules in India. This partnership combines Micromax's market knowledge with Phison's storage expertise, aiming to boost India's electronics ecosystem. MiPhi will initially launch aiDaptiv+, a cost-effective storage solution for AI workstations, targeting both Indian and international markets.Homegrown smartphone brand Micromax Informatics has inked a joint-venture partnership with Taiwan-based Phison to design and manufacture storage modules, in a bid to boost the country's electronics component ecosystem. The collaboration will leverage Micromax's customer relationships within India and Phison's expertise in NAND storage technology for offerings across enterprise, consumer, embedded, AI, and security applications within India's burgeoning tech ecosystem and specific agreed-up regions, the two companies said in a joint statement. The joint-venture entity, called MiPhi, will also offer support and RMA services, along with a sales channel to India and other agreed-upon regions. Phison is the world's leading manufacturer of NAND controllers and storage technologies, and is credited to be the inventor of the USB pen drive. The company which owns over 2,000 patents, will offer technical insights to MiPhi's operations. "India has been a hub for technological growth, and now the vision set forth from the government further enables homegrown companies to innovate at an exponentially higher rate," said K.S. Pua, CEO of Phison. "Phison is delighted to partner with Micromax. Together, we are committed to leveraging our combined resources and expertise to establish MiPhi as a leading force in India's NAND storage ecosystem. By uniting Micromax's local market understanding with Phison's world-class storage technologies, we're well-positioned to create impactful solutions across SMBs, automotive, IoT, AI, enterprise workloads, and beyond," Pua said. This strategic alliance will drive MiPhi's contribution to India's technological future, harnessing local manufacturing and sales channels to accelerate the growth of the country's storage economy, the two companies said. MiPhi will specialize in custom-designed NAND storage solutions for AI, enterprise, and automotive use cases, addressing the needs of both Indian and specific agreed-upon markets. As its first product,MiPhi will introduce aiDaptiv+, a storage solution for AI workstations that claims to have the world's lowest per-token cost and energy consumption for training AI models. "By combining our local market expertise with Phison's critical technological prowess, we are poised to deliver breakthrough solutions," said Rahul Sharma, co-founder, Micromax Informatics in a statement. "The joint venture kicks off a new chapter with an aim to harness the full potential of emerging technologies and contribute to the future of digital transformation across industries. With this venture, we aim to bring down the cost of GPU by 1/10 th by bringing the lowest per token cost in the world. This will help us in disrupting the AI landscape not only in India but also in specific agreed-upon regions," Sharma added.

Micromax and Phison Partner to Launch MiPhi, Powering India's Next-Generation of NAND Storage Technology By Investing.com

- Offering the lowest per token cost and per token energy consumption in the world - The joint venture will enable MiPhi to develop high-end and customized NAND storage products for enterprise, consumer, embedded, AI, and security applications for India and specific agreed-upon regions. SAN JOSE, Calif.--(BUSINESS WIRE)--Micromax Informatics, India's home-grown consumer electronics brand and Phison, a leading innovator in NAND controller and NAND storage technologies, have launched MiPhi, a strategic joint venture poised to revolutionize India's technology landscape. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241218703212/en/ As India emerges as a global economic hub, this partnership supports the nation's vision of ~Making AI in India,' aligning with its ambition to become a global leader in artificial intelligence. The strategic partnership announcement demonstrates this commitment by combining the key differentiators of two industry leaders to drive innovation, expand product offerings, and bolster India's ambitions as a global AI superpower. With a vision to enhance GPU efficiency and deliver advanced NAND storage solutions, MiPhi will introduce the world's lowest per-token cost and energy consumption for AI use cases. Through MiPhi, the joint venture aims to empower the Indian market with cutting-edge NAND storage solutions, providing unparalleled convenience and technological advantages. The collaboration leverages Micromax's deep-rooted customer relationships within India and Phison's expertise in NAND storage technology to foster a strong, synergistic partnership that expands opportunities and business growth across enterprise, consumer, embedded, AI, and security applications within India's burgeoning tech ecosystem and specific agreed-upon regions. We are thrilled to announce our joint venture with Phison, uniting our capabilities to drive a new wave of innovation in the Indian technology landscape, said Rahul Sharma, Co-founder, Micromax Informatics. By combining our local market expertise with Phison's critical technological prowess, we are poised to deliver breakthrough solutions. The joint venture kicks off a new chapter with an aim to harness the full potential of emerging technologies and contribute to the future of digital transformation across industries. With this venture, we aim to bring down the cost of GPU by 1/10th by bringing the lowest per token cost in the world. This will help us in disrupting the AI landscape not only in India but also in specific agreed-upon regions. India has been a hub for technological growth, and now the vision set forth from the government further enables homegrown companies to innovate at an exponentially higher rate, said K.S. Pua, CEO of Phison. Phison is delighted to partner with Micromax. Together, we are committed to leveraging our combined resources and expertise to establish MiPhi as a leading force in India's NAND storage ecosystem. By uniting Micromax's local market understanding with Phison's world-class storage technologies, we're well-positioned to create impactful solutions across SMBs, automotive, IoT, AI, enterprise workloads, and beyond. The collaboration between Micromax, leading Indian electronics brand renowned for its expertise in manufacturing and marketing tech products, and Phison, a global pioneer in NAND storage solutions and technology, will position MiPhi as a key innovation hub in India. Phison's impressive portfolio, with over 2,000 patents and a legacy of industry-first innovations, coupled with its commitment to R&D"investing 80% of its OPEX (Operating Expense)"equips the company to provide vital technical insights to MiPhi's operations. This strategic alliance will drive MiPhi's contribution to India's technological future, harnessing local manufacturing and sales channels to accelerate the growth of the country's storage economy. As a part of the joint venture, MiPhi's distinctive approach to drive innovation includes: MiPhi will specialize in custom-designed NAND storage solutions for AI, enterprise, and automotive use cases, addressing the needs of both Indian and specific agreed-upon markets. The joint venture's focus on innovation and collaboration ensures a robust, connected ecosystem powered by advanced semiconductor solutions. With a strong local manufacturing partnership and in-house NAND controller technology, Phison reinforces its commitment to comprehensive support, including local RMA services and a sales channel to India and specific agreed-upon regions for efficient customer service. About Micromax Informatics Ltd. Micromax Informatics, founded in 2000 and headquartered in Gurugram, Haryana, is one of India's leading homegrown consumer electronics brands. The company has been at the forefront of democratizing technology by offering innovative, affordable, and feature-rich products, including smartphones, laptops, tablets, and televisions. Known for its iconic Canvas series, Micromax revolutionized the Indian smartphone market by delivering advanced technology to budget-conscious consumers. Driven by its vision of making technology accessible to all, Micromax has diversified into smart devices and consumer electronics to meet evolving customer needs. As part of its commitment to "Make in India", the brand has invested significantly in local manufacturing and innovation, supporting India's push for self-reliance in electronics production. With state-of-the-art facilities in Rudrapur, Hyderabad, Greater Noida, and Rajasthan, Micromax produces a range of products, including mobile phones and all consumer electronics. For more information, please visit: www.micromaxinfo.com About Phison Phison Electronics Corp. (TPEX:8299) is a global leader in NAND Flash controller IC and storage solutions. We provide a variety of services from controller design, system integration, IP licensing to total turnkey solutions, covering applications across SSD (PCIe/SATA/PATA), eMMC, UFS, SD and USB interfaces, reaching out to consumer, industrial and enterprise markets. As an active member of industry associations, Phison is on the Board of Directors for SDA, ONFI, UFSA and a contributor for JEDEC, PCI-SIG, MIPI, NVMe and IEEE-SA. For more information, please visit http://www.phison.com.