OpenAI Partners With Cricket Legend Sachin Tendulkar to Drive AI Adoption Across India

OpenAI Launches Multi-Year Collaboration to Expand AI Reach

OpenAI has announced a strategic multi-year collaboration with cricket legend Sachin Tendulkar to promote AI adoption across India. The OpenAI partnership aims to demonstrate practical applications of ChatGPT through relatable experiences that connect with audiences across generations. Prabhjeet Singh, Managing Director of OpenAI India, emphasized that the collaboration will help people understand how AI supports learning, exploration, and idea development beyond conventional workplace applications1

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The initiative comes as OpenAI continues expanding its presence in India, where the company reported more than 100 million weekly users earlier in 2026. According to OpenAI, twice as many people in India use ChatGPT today compared with the previous year, with writing and communication, education and learning, and information retrieval among the leading use cases1

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. This substantial user base in India positions the country as a critical market for OpenAI's global expansion strategy.

Cricket Legend Shares Personal ChatGPT Journey

Sachin Tendulkar brings a unique perspective to the OpenAI partnership through his personal experience with ChatGPT. His first interaction with the AI assistant came through his daughter Sara while planning a family holiday. Since then, Tendulkar has incorporated ChatGPT into various aspects of his life, including researching cars, learning about golf courses, and finding recipes and cooking inspiration1

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"I'm excited to announce my partnership with OpenAI. We have some interesting things coming up, and I can't wait to share them with you. I've always been curious... One question usually leads to another, and ChatGPT has certainly encouraged that habit. But it has also proved useful when I've needed to get things done, like planning my last trip with the family," Tendulkar said in an X post1

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Tendulkar's experience demonstrates how conversational AI can become part of everyday learning and curiosity rather than being viewed only as technology for specialized or professional use. His approach to everyday use of ChatGPT for simple tasks like family trip planning makes the tool more accessible to mainstream audiences2

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Interactive Content Campaign Showcases Practical AI Applications

The collaboration launches with interactive content designed to introduce audiences to Tendulkar's relationship with AI technology. The campaign begins with a teaser where Tendulkar asks ChatGPT to identify him using 10 questions, establishing the direction for broader content initiatives1

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Additional videos featuring Tendulkar alongside entrepreneur and creator Varun Mayya are expected to follow. Through a series of content initiatives, campaigns and interactive experiences, the partners will showcase how people can use ChatGPT to explore personal interests, develop ideas, research unfamiliar subjects and approach everyday challenges. The content will cover areas such as learning, preparation, research, creativity and personal interests, providing audiences with practical examples of how generative AI can be integrated into everyday activities1

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Expanding AI Beyond Technical Use Cases

For OpenAI, Tendulkar provides a platform to demonstrate AI through familiar and practical experiences that extend beyond conventional applications. The initiative will highlight use cases including researching topics, preparing for activities, developing ideas, exploring hobbies and using AI for problem-solving in everyday life. By focusing on these experiences, OpenAI positions AI adoption as something that can begin with simple questions and evolve into deeper exploration1

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The partnership represents more than a celebrity campaign—it forms part of OpenAI's larger effort to build a lasting user base in India and move beyond initial curiosity to regular ChatGPT use. As AI becomes easier to use, the focus shifts from whether people will try it to how often they integrate it into their routines2

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. The collaboration gives OpenAI another avenue to take AI adoption into mainstream audiences by connecting technology with familiar interests and everyday questions across different sections of Indian society.